Answer

“Why Videos go Viral” By Kevin Allocca

General Purpose; to inform the audience 

Specific Purpose: To educate the audience on what they can do to make their videos go viral by relying on the three components namely tastemakers, community and the element of surprise.

General Idea: It is difficult for videos to go viral, especially with the increased technological advancements. Accordingly, the advancement in technology makes it easy for people to across the world to share their videos on the social platforms hence too many videos online and therefore only the best and most deserving gets to go viral. 

Introduction 

1. Attention Material 
2. The speaker introduces himself as a professional whose job is to watch videos on YouTube. It’s a rare occurrence that while others toil in their farms or offices, somebody has a job description that only requires him to watch videos, isn’t that not interesting?
3. He states his intention to help the audience understand how to make videos that would go viral, turning them into celebrities in a fortnight. It true that a good number of people crave to be celebrities and therefore any discussion that would help realize such dream becomes an instant interest.
4. WIIFM? The speaker establishes an effective WIIFM for the audience by making them understand from the beginning that they are about to learn how to make viral videos, something that they really wanted to know and was in for them
5. Orienting Materials 
6. The main aim of the speech is to actually inform the listeners how videos go viral and what the audience can do to make their videos trend. In his second sentence, the speaker states, “So we’re going to talk a little bit today about how videos go viral and then why that even matters. We all want to be stars — celebrities, singers, comedians — and when I was younger, that seemed so very, very hard to do” (Kevin, 2011).
7. ). He also highlights from the beginning the challenges that video makers are likely to face in their attempts to make their videos go viral. This comes so early in the introduction and thus prepares the listeners to psychologically prepare for they are supposed to hear from the speaker. Kevin (2011) states, “But there are over 48 hours of video uploaded to YouTube every minute. 
8. And of that, only a tiny percentage ever goes viral and gets tons of views and becomes a cultural moment.” The above implies that even though so many people make videos and post them on YouTube, not all of them go viral due to various challenges.

Body

1. The speaker has arranged his key points logically and gives them necessary support using examples. 
2. He gives credible example of a video that went viral and how such tastemakers contributed to the same. He writes that “Last year, Bear Vasquez posted this video that he had shot outside his home in Yosemite National Park. In 2010, it was viewed 23 million times” (Kevin, 2011).
3. He also gives explanation on the role of community when he states that “And so then this community formed of people who shared this big inside joke and they started talking about it and doing things with it” (Kevin, 2011).
4. Transitioning from one idea to another and materials used in the speech
5. The speaker has used limited number of connecting factors and thus the speech lacks smooth transition from idea to idea or from one paragraph to another. This makes the speech somewhat boring and gets the audience unprepared for the new ideas that the speaker intended to introduce.
6. The speaker used certain videos to explain his main points. When explaining how certain videos went viral, he used the exact videos of the promoters of the said viral videos and thus helped him break the monotony of his presentation.
7. Furthermore, he also relied on music to help capture the attention of his audience and prevent them from losing touch with his speech and presentation. Even though the music is completely unrelated to the central idea, it only serves to help to help the speaker maintain the attention of listeners and audience.

• The speaker makes an effective conclusion to the speech 

1. In compliance with a traditional conclusion, the speaker reviews the main points in his conclusion of the speech before he thanks his audience. He reminds them of the tastemakers, the communities and the surprise element.
2. He concludes “What does it mean? Tastemakers, creative participating communities, complete unexpectedness, these are characteristics of a new kind of media and a new kind of culture where anyone has access and the audience defines the popularity” (Kevin, 2011).
3. Accordingly, the main ideas that the speaker noted when discussing how videos go viral are the element of surprise, tastemakers and communities, which the speaker has adequately captured in his conclusion

CONCLUSION

1. Summary
2. It is not easy to make videos go viral due to the increased number of people using social platforms and sharing vides every minute. This means that only the best and most deserving videos get to go viral.
3. Some of the factors that can aid in making a video go viral are the element of surprise, communities and tastemakers. 
4. Clincher 
5. With the above factors, it is clear that making viral videos require communities, tastemakers and the element of surprise
6. The increased number of users make it difficult for videos to go viral in social platforms.