QUESTION
Milestones 1 and discussion
Overview: The digital marketing landscape is constantly changing, and companies must be nimble and able to develop, evaluate, and change their digital marketing strategies in a short amount of time. Traditional marketing allowed marketers to create brand messaging and control how it was shared with an audience. But now more than ever, control over what is said about a brand or product has been put into the hands of consumers. The internet, social media, and mobile platforms have given rise to the voice of customers, and marketers have had to adapt. Prompt: For this assignment, you will examine the social media platforms used by the brand you selected. You will discuss how these platforms are used to support the brand’s digital marketing strategy. Before recommending changes to a brand’s digital presence, it is important to review and analyze its current state. This will help inform changes and improvements in the new media campaign. Specifically, the following critical elements from Final Project I must be addressed: II. Social Media Platforms: In this section, examine the social media platforms used by the brand you selected. Discuss how these platforms are used to support the brand’s digital marketing strategy.
- Identify the social media platforms the brand uses and explain how they align to the brand’s target market.
- Describe how the brand uses each social media platform. Consider what the brand’s social media posts consist of or look like.
- Describe how the brand must modify posts in order to accommodate the differing functionalities of social media platforms. In other words, how does a brand need to change a post between various social media platforms in order to communicate the same message?
III. Evaluating Digital Marketing Campaigns: Before recommending changes to a brand’s digital presence, review and analyze its current state. This analysis will help inform changes and improvements in the new media campaign.
- Strengths
- Determine which digital platforms would be most effective for the brand to use. Consider the overall brand, messaging strategy, and other marketing activities. Be sure to cite examples.
- Describe what the brand is doing well on digital media. Support your response with examples.
- Weaknesses
- Identify a platform that the brand is currently using for marketing and could be improved or utilized more effectively. Support your response with examples.
- Determine what the brand could improve on regarding its digital activity. Support your response with examples.
- Describe how the brand could use research to better focus its digital activity.
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| Subject | Business | Pages | 3 | Style | APA |
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Answer
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Discussion
Avenue Gyro’s Digital Media Strategies
Businesses in the US have evolved, and many of them have shifted to use digital means to cope with the growing competition. Competition has grown high hence increased use of technology. One of the businesses that have adopted the use of technology is Avenue Gyro restaurant in New York. This Restaurant serves wine and diner and music to people. The business has put some digital media strategies which help them in marketing their business. The Avenue Gyro has opened some social media accounts which help advertise their services (Kraak et al., 2017). Many customers can even ask inquiries about their services without going to the restaurant physically. They have also come up with their mobile number to order food and get it at your doorstep. This has made it more dominant in the digital market and made the restaurant cope with its competition.
The techniques used by Avenue Gyro have proved to be effective as they have developed ad made more sales. Many customers can now access their services at the comfort of their house; for example, people can now order food through the phone. Their advertisements on television have proved vital as many customers have been attracted to their services. They have been able to increase their sales massively (Kraak et al., 2017). Although the business is doing well in the digital market, there are recommendations for them to check on. The business should also use text messages for people who can access the internet. By sending those messages, they will secure a wider market for their goods and services. Business's effective mobile strategy is very effective as they have made people order food online, and they have managed to deliver at their doorsteps as expected.
References
Kraak, V., Englund, T., Misyak, S., & Serrano, E. (2017). Progress evaluation for the restaurant industry assessed by a voluntary marketing-mix and choice-architecture framework that offers strategies to nudge American customers toward healthy food environments, 2006–2017. International journal of environmental research and public health, 14(7), 760.