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QUESTION
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Benevento Food: WHEN THE RUBBER HITS THE DOUGH
Summary the case
Analysis Issues
• Immediate Issue
• Basic Issue(s)
Solutions
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Literature
| Subject |
Business |
Pages |
3 |
Style |
APA |
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Answer
Benevento Food: When the Rubber Hits the Dough
Benevento Foods is a food processing company located in New York State, owned and managed by one family. In the last thirty years, the company has experienced significant growth following good customer service. With ninety full-time paid taskforce, the company provides baking mixes as well as bases to both small stores and national grocery stores across the United States. Recently, the management has purported to export their business to Japan and Mexico but laxity in the production process is threatening its ambitions. There have been claims from potential clients that the latest baking mix had pieces of rubber suggesting poor quality culture, misallocation of resources, and lack of accountability from the company. In this perspective, the paper will analyze the basic issues, the immediate issues, and the solutions proposed to combat the presented challenges.
Problems
Being a company with high status, Benevento Foods has always strived to ensure it maintains a good relationship between its stakeholders and shareholders. However, the recent laxity in the system has threatened the bond that the two parties have been sharing for many years. If this situation is not contained, the company will experience problems in its operations which will reduce its profitability, sales as well as brand equity.
Solutions
The first solution proposed by the company is the establishment of an effective quality management system. The process of producing bakery mix entails a variety of steps such as compounding materials, sifting and mixing ingredients, weighing, and packing. Each of the methods will undergo proper scrutiny to avoid food contamination as we as complaints from the clients. The second solution is weighing and verifying the quantity of packed products. According to the quality control, the weight of each tote has to fall between the upper as well as the lower control limits.
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