Brand Elements Assignment

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  • QUESTION

     Protest and Dissent Books Analysis    

    For this assignment, you will read, analyze and compare two college-level non-fiction books of your choice.
    Your final paper should be between 5-7 pages (1200-2500 words) and will incorporate, in essay format,
    What each book is about (briefly--this isn't a book report)
    Based on the authors' arguments, the reasons behind each protest/strike, who was involved (specific individuals and/or groups), strategies used to carry out the strikes/protest, and any successes, failures or long term consequences
    A comparison of the above across both books. You should synthesize the information to draw conclusions about what motivates people to protest/resist, and how these protests help us understand the times in which they occurred.
    The Two book you will be doing this over are, "Red Summer: The Summer of 1919 and the Awakening of Black America" and "The Battle of Blair Mountain: The Story Of America's Largest Labor Uprising"

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Subject Business Pages 2 Style APA
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Answer

APPLE

HUAWEI

Memorability

Apple logo is memorable  as it uses the same Apple symbol on every product . Customers  are able to see and recognie the trademark on products, often in silver and black colors.

Huawei uses a flower shaped Logo across all consumer products, thus, highly relevant and memorable.

Meaningfulness

Apple name is descriptive and persuasive. Although it is not based on  products, it was promoted so well that the logo turned out meaningful. It is associated with quality and innovation.

The logo symbolizes a  Chinese word "Hua" that means petals or lavish. Therefore, the logo implies the state of action or achievement associated with its products.

Likability

Apple products are known for interesting features that are regularly updated. It thrills consumers to seek out for the new updates and offers on products. The elements are fun, rich in visuals, and aesthetically provoking.

The logo is presented in a floral pattern that makes it so interesting to look at as it reminds the consumers of the luxurious life that accompanies using Huawei products.

Transferbility

Apple progressively extends its productlines with better innovations segmented in different categories such as phones, televisions, tablets, and computers. It adds to the overall equity of the brand for new marketers and products.

Huawei has a wide range of products such as laptops, phones, wearables, tablets among several others. It creates flexiblity for consumers to switch from one good to another depending on the needs.

Adaptability

Apple products are flexibe, updatable and accessible in all nations and cities. Users can upgrade the apps and products easily because the options can be purchased easily on the internet. It also maintains the same sort of designs.

Huawei products are distributed globally and can be updated from any geographical location. It progressively innovates product ranges that meet the advancing client needs.

Protectability

Apple products are legal and safeguarded multinationally. They are formally registered with the appropriate legal bodies. Any trademarks from unauthorized competitive infringement are also safeguarded.

All Huawei products have diverse international security certifications. However, there are recent accusations by US security agencies that Huawei products have an espionage threat.

 

 

References

 

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