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QUESTION
Brand Personality and Images
-Questions: Which brand personality best describes you? Your school? What is it about these images you like? What would you change about these images to make them even more desirable (and how would you do so)?
--Please answer in no more than 1 page, but no less than ½ page. Use answer format below.
-Answer Format:
Introduction:
Body/Action:
Conclusion:Instructor: Glen Patterson
Email: [email protected]
Fall 2020
Marketing ECO 21250 (CCNY) M29963 T/Th 11:00am-12:15pm
Individual Home Work 2
Instructions:
Please answer all questions
Format:
Double spaced, 12pt font (Times New Roman)
Home Work 2: Please answer in no more than 1 page, but no less than ½ page. Use answer format below.
- Questions: Which brand personality best describes you? Your school? What is it about these images you like? What would you change about these images to make them even more desirable (and how would you do so)?
Answer Format:
Introduction:
Body/Action:
Conclusion:
| Subject | Business | Pages | 3 | Style | APA |
|---|
Answer
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Brand Personality
Brand personality is any human trait or characteristic associated directly with a brand. They are often expressed as adjectives for conveying how an individual wants to be perceived, either as youthful, responsible, cheerful, sophisticated, dependable, or friendly. Brand personality is what builds a business in the human eye for potential clients. Sometimes, it is communicated through visuals, voice, or customer service policies. The paper will discuss the personality that best describes me, my school, and any changes I would like to make in those images.
The sophisticated brand personality best describes me because I am an intelligent person who knows a lot, and I always understand even the most complicated situation. I feel cultured because I adjust to conditions depending on the audience I address, and I take pride in the fact that everyone around me feels comfortable hanging out. My school’s brand personality is a high level of competence because it believes in breeding quality students. The main thing I like about these images is that they foster a culture of inclusion and high-level performance in ensuring progressive growth. However, I would change to make them more desirable by embracing diversity, especially when handling different people who might not be in sync with my personality. I would do that by practicing more skills other than the one I have embraced already.
In conclusion, brand personality sells. People are more attracted to businesses with quality brands and associate more with individuals who possess pleasant personalities. Consequently, it is essential to work on individual-selves and ensure we maintain the best values as only they define people. Brand personality are thus, very essential in people’s day to day endeavors.
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References
Related Samples
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QUESTION
Week 4 Discusssion
This is a discussion question that I need answered. I need the second portion of the questioned answered thoroughly, both bullet points. I have highlighted it in yellow to show that it is what I need answered. I need this r returned to me completed without any grammatical or punctual errors. The company that I want this question written about is Nissan Motor Corporation.
Choose ONE of the following discussion question options to respond to:
Using Adverse Conditions to a Company's Advantage
- Chakravorti (2010) discusses four methods that corporate innovators use to turn adverse conditions to their advantage. Examine an organization of your choice and briefly discuss how the organization might use one of these methods.
-OR-
Assessing Risk and Reward
- Using the company of your choice, identify an important and difficult decision that they faced. What were the most important risks and the most important rewards of the decision?
- What data, analysis or perspective would you have used to help Sr. Management decide if the rewards outweighed the risks?
| Subject | Business | Pages | 4 | Style | APA |
|---|
Answer
Assessing Risk and Reward
The Nissan Motor Company is one of the leading automobile makers in the world. The Japanese carmaker has primarily enjoyed a successful run, allowing it to enter various regional and international markets such as the United States. However, the changing business environment was not favorable to the company in 2019. Notably, the cooperation recorded losses amounting to 7.8%. The experience pushed the management into making tough decisions, requiring almost all of its North American workforce to go for unpaid leaves.
In late 2019, the company announced that the decline in sales necessitated a two-day unpaid leave for the North American workers. The stated days for the vacation were January 2 and 3rd (Chicago Tribune, 2019). Notably, this move was a crucial decision for the company because of its conflicting impacts. Whereas on the positive side, it could help the firm minimize expenses, it threatened to affect the public perception of the company regarding employee welfare.
The rewards for the decision involved cutting expenses by not paying the workers on leave, which eventually would translate into reduced expenses. Another reward was that the decision could allow the company to optimize performance by evaluating employee performances then developing new milestones. However, on the low side, the company risked affecting its public image and brand name, especially in the North American market. As per Chakravorti (2010), the way an organization treats its employees influences the firm's public perception. Thus, Nissan risked eliciting a negative public perception. With a distorted public image, the company could fail to revive its declining sales.
I would have advised the management of Nissan to utilize the Predictive Analytic perspective in determining the right decision to take. Ideally, the approach tries to predict what might happen in the future if particular decisions or actions are undertaken at the moment (Traymbak & Aggarwal, 2019). Looking at the situation at Nissan, the company needed to develop a goal such as increasing sales. After that, they would have made decisions aimed at realizing the set goal. In this regard, the predicted outcome could give the management an overview of whether more risks existed or significant rewards could be realized.
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References
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Chakravorti (2010) discusses four methods that corporate innovators use to turn adverse conditions to their advantage. Examine an organization of your choice and briefly discuss how the organization might use one of these methods.
Traymbak, S., & Aggarwal, S. (2019). A Collaborative Approach to Managerial Decision Making Through Integration of Data Mining and Predictive Analytics. SSRN Electronic Journal, 20–54. https://doi.org/10.2139/ssrn.3386902
Chicago Tribune. (2019, December 6). Nissan forcing almost all U.S. workers to take unpaid days off. Chicagotribune.Com. https://www.chicagotribune.com/business/ct-biz-nissan-furloughs-sales-slump-20191205-t6xjvpkr3vbhzjiyjievfh72he-story.html