Business analytics

By Published on October 7, 2025
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  1. QUESTION 

    business analytics

     

    Type of Paper Company Analysis

     

    Order Instructions

     

     

    upload all the info by email

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Subject Business Pages 6 Style APA
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Answer

Week 4 – Business Analytics (ISYS3374)

 

Exercise

Number 1-4 are answered fully in the excel sheet.

The following data are collected from an online retailer that sells items via internet.

 

  • Provide the scatter plot for the number of pages visited and time spent in the webpage.

 

This company does an online retail business for both first hand and second hand items. It is one of the renowned players in the global market. The company is imaginary hence the data has been generated by the author

 

  • Provide the scatter plot for the number of pages visited and time spent in the webpage. Label the data in the plot by whether the person did a purchase or not?

 

  • Provide the scatter plot for the number of pages visited and time spent in the webpage for those who purchased. Show the size of purchase in the plot.

 

  • Summarise the data based on the type of browser used.

 

  • What is the average purchase amount of people who spent between 20 and 30 seconds?

 

From the graph, only 4 people averagely 20-30 seconds in the website as marked green in the data table below

 

  • What is the average purchase amount of people who spend between 10 and 20 seconds and visited less than or equal to 4 pages? (Hint: note that for this part you need to drag “number of pages visited” to the filter area in the pivot table and then when the filter appears in your pivot table, in the filter you need to only tick 1,2,3 and 4)

 

Only person 1 person visited the visited the website for between 10 and 20 seconds and visited less than or equal to 4 pages as marked yellow below.

 

Customer ID

Time spend

on web

Number of page visited

Purchase

Browser

1

18

6

10

Chrome

2

17

7

0

Firefox

3

39

4

25

Chrome

4

23

4

0

Explorer

5

48

10

96

Firefox

6

26

6

23

Firefox

7

54

2

0

Chrome

8

15

6

50

Safari

9

7

5

0

Firefox

10

19

5

6

Chrome

11

40

3

10

Chrome

12

33

4

0

Firefox

13

30

1

0

Safari

14

57

8

65

Chrome

15

49

5

0

Safari

16

33

4

10

Chrome

17

33

1

8

Safari

18

41

2

10

Chrome

19

35

5

97

Chrome

20

51

3

0

Chrome

21

44

4

18

Chrome

22

13

2

10

Safari

23

36

1

0

Chrome

24

31

3

18

Safari

25

63

4

16

Chrome

26

43

7

0

Safari

27

63

8

0

Chrome

28

48

6

0

Explorer

29

13

6

60

Safari

30

44

2

0

Explorer

31

23

7

18

Chrome

32

34

6

79

Safari

33

28

7

79

Safari

34

42

3

0

Safari

References

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