Answer

Assessment of Eagle Boys Pizza

­   Executive Summary

            Discussed in the paper are the theoretical concepts related to the issues demonstrated in Eagle Boys Pizza case study. This includes issues of franchising, marketing, and branding as well as intellectual property. The paper will also describe the components of a successful entrepreneur which encompass resiliency, focus, proper adaptability and dedication as well as exceptional marketing and selling traits. The role of entrepreneurship and innovation concerning the issues discussed in the case study have been covered in the paper as a response to whether entrepreneurship and innovation are the only things necessary in a business manager to build a successful business and to provide the examples of the entrepreneurial skills that led to the success of Eagle Boys Pizza.

Table of Contents

Assessment of Eagle Boys Pizza. 2

Executive Summary. 2

Introduction. 2

The Theoretical Concepts Relevant to the Issues Discussed in the Case Study. 2

Components of a Successful Entrepreneur. 4

The role of Entrepreneurship and Innovation concerning the Issues Discussed in the Case Study  5

Conclusion. 5

References. 6

­   Introduction

            This essay delves into the some of the factors that contributed towards the success of Eagle Boys Pizza within Australia. The company was founded in 1987 by Tom Potter at the age of 23 in Albury, New South Wales. Through radical, innovative and unique marketing and business approaches, Tom Managed to turn a lone pizza store (Eagle Boys) into one of the massive and renowned pizza restaurant chains not only within Australia and New Zealand (Alnguyen Intellectual Property Limited, 2017). The essay begins by examining some of the theoretical models pertinent to the matters explored in the case study. The second section explores the components of a successful entrepreneur as the last part examines the role of entrepreneurship and innovation concerning the issues discussed in the case study.

o   The Theoretical Concepts Relevant to the Issues Discussed in the Case Study

Among the essential theoretical concepts relevant to the issues discussed in the case study that is presented below are franchising, marketing and branding, and intellectual property.

            Franchising serves as one of the most rapid developing fashions of business across the globe. Franchising can be conceptualized as a form of marketing of services, commodities or technology that is centered on a close continuing partnership amid financially and legally separate and autonomous undertakings, that is, the individual franchisees and the franchisor, in which the franchisor grants its  the authority and imposes the mandate to conduct business in conformance with the franchisor’s concept (Bashir & Khan, 2017). The exploitation of a useful yet simple franchising concept was critical to fostering the success of Eagle Boys, Australia (Alnguyen Intellectual Property Limited, 2017). After the launch of a few stores, Eagle Boys recognized that regulating and efficiently governing its entire busy stores across Australia would be a massive challenge (Alnguyen Intellectual Property Limited, 2017). Besides, the company realized that it would be challenging to amass the needed capital to construct new stores, therefore, with the popularity of franchising rapidly rising during the early 1990s, this appeared to be the logical alternative (Alnguyen Intellectual Property Limited, 2017). 

Therefore, Eagle boys established a fruitful and profitable franchise model that centered on some of the following philosophies:

• Powerful buyer power support, advertising, and marketing
• Established brand and dynamic commodities.
• Store site and constructing an assistance platform
• Franchise training

            With respect to marketing and branding, it is imperative that all organization’s marketing and branding actions be conducted under well-versed principles of effectiveness, efficiency as well as social responsibility, and to attain this, some orientations that serve as the philosophical models to the corporate marketplace act as the guide for the organization’s business activities (Williams, 2017). These philosophical concepts of marketing include:

            Product Concept-This alignment holds that clients are likely to favor the commodities which provide the innovative features, excellent performance and are of premium quality (Tukker & Tischner, 2017). Hence managers concentrating on this model must emphasize the production of a superior quality product and work towards improving them over time (Tukker & Tischner, 2017). Given the facts stated above, product development forms part of another strategic focus of Eagle Boys Pizza as the company possesses a whole scope of menu items which are distinctive in several respects (Alnguyen Intellectual Property Limited, 2017). Some of the firm’s inimitable products consist of the recently launched profiterizza, their desert thingie as well as their chocolate fudge mousse.

            Branding involves the development of the distinctive features of a company’s product over time to exclude the company actual products from those of its contestants (Williams, 2017). According to Williams (2017), brand means a service or product which adds dynamics that somewhat distinguish it from other services or products designed to meet similar consumer needs and this aspect makes branding to be a strategic business concept. For example, Eagle Boys Pizza enjoys an exceptional brand credit and loyalty within Australia, and this is stimulated by the firm’s creative, fresh commodities, successful promotion campaigns as well as the insightful market research (Alnguyen Intellectual Property Limited, 2017). A perfect example of the firm’s most vital element in branding is the pink glow which surrounds every store (Alnguyen Intellectual Property Limited, 2017). All the company’s stores are decorated with pink colored lights (either in the interior or exterior of the edifice), and this builds a distinctive, warm glow which is promptly detectible (Alnguyen Intellectual Property Limited, 2017).

            Intellectual property (IP) provides business corporations with the competitive edge by excluding contestants for their market segment, enhancing the market’s reputation of their brand or product or through creating revenue stream form cross-licensing or licensing (Weston, 2003). Intellectual property acts as a crucial business issue, for instance, for Eagle Boys Pizza, the formal intellectual property offered the firm saleable, tangible resources that it could regulate centrally and package into its franchise. By undertaking this practice, the company reduced the probability that a competitive business would infringe on Eagle Boys Pizza IP (Alnguyen Intellectual Property Limited, 2017). Moreover, because they own their brand and all their intellectual property, Eagle Boys Pizza can be flexible with their menu, and add to it very swiftly (Weston, 2003).

o   Components of a Successful Entrepreneur

            There exist several entrepreneurial, qualities, skills and knowledge that are inherent for every successful business person, and this includes resiliency and focus which are discussed below. 

Resiliency-This refers to the capability to withstand the ups and downs of the business, and it enables entrepreneurs to persist even during moments when the corporate position seems bleak (Abdullah, Hadi & Dana, 2018).

            Focus-Consequent to the establishment of long-term organization vision, it is vital to be knowledgeable of the manner in which to concentrate on the subsequent stage to fulfill the ultimate business goal (Abdullah et al., 2018). However, there exist numerous distractions especially during the launch of a new business that renders this skill unattainable by many entrepreneurs (Abdullah et al., 2018).

            Other critical entrepreneurial aspects which are dominant within the case study include adaptability and dedication as well as excellent marketing and selling attributes.

            Proper adaptability and dedication- One of the vital entrepreneurial skills is the devotion towards meeting corporate goals as well as willingness to accept and adapt to the alterations or changes to the manner in which they conduct their businesses (Abdullah et al., 2018). Ordinarily, changer transpires rapidly for business persons mainly through the planning steps as fresh ideas and opportunities arise (Abdullah et al., 2018). Therefore, all entrepreneurs need to be prepared to adjust to the market transformations (Abdullah et al., 2018). A perfect example of this quality is revealed in the case study through the demonstration that Eagle Boys Pizza’s commitment to respond to customer trends led them to develop fresh quality products that climaxed in the leading renovation of the firm’s menu (Alnguyen Intellectual Property Limited, 2017). The company’s new menu comprised of multiple items apart from pizzas including items such as pasta dishes, extra side drinks, and dishes as well as the chocolate fudge mouse dessert (Alnguyen Intellectual Property Limited, 2017). This was in response to the customer trends (satisfaction and demand) as a result of the introduction of these new products (Alnguyen Intellectual Property Limited, 2017). This was a massive success for the company since it made Eagle Boys Pizza to attain the most substantial sales growth since its formation (Alnguyen Intellectual Property Limited, 2017).

            Exceptional marketing and selling traits- Every business persons qualify to be considered as a marketing and sales person since their businesses involve the selling of services, products or ideas to the employees, investors as well as consumers (Williams, 2017). Entrepreneurs always ensure that they possess the items needed by the clients whenever they are ready to make a purchase (Williams, 2017). Successful entrepreneurs know that consumers, if not given enough attention, will typically not adequately purchase their existent corporate products (Williams, 2017). They must, thus, undertake an aggressive promotion or advertisement and selling strategies (Hoskisson & Busenitz, 2002).

            Majority of entrepreneurs via their companies exercise this marketing and selling traits when they experience overcapacity within their businesses with the aim of selling what the market needs (Hoskisson & Busenitz, 2002). Eagle Boys Pizza, for instance, aims to meet to the entire market segments within Australia and therefore do not just innovate in the domain of desserts (Alnguyen Intellectual Property Limited, 2017). The whole pizza encounter concerns being capable of fulfilling either a family or a group of persons in which every family member might have distinctive wants and needs (Alnguyen Intellectual Property Limited, 2017). Therefore, the company developed different menu items with various healthy product options (Alnguyen Intellectual Property Limited, 2017). The introduction of the new menu led to the improvement of the general quality of the company products as well as consumer experience (Alnguyen Intellectual Property Limited, 2017).

o   The Role of Entrepreneurship and Innovation Concerning the Issues Discussed in the Case Study

            Tom Potter exploited strange yet creative business and entrepreneurial techniques to assist him to establish his business and contest with multi-national corporations (Alnguyen Intellectual Property Limited, 2017). One specific exception in respect to Tom’s innovation was Eagle Boy Pizza’s creation of the ingenious two-tiered pizza conveyance box (Alnguyen Intellectual Property Limited, 2017). This idea was rooted from the need to establish the means of fitting two pizzas in a single box, however, without the delivery box turning soft and hence negatively altering the consignment’s flavor (Alnguyen Intellectual Property Limited, 2017). Most consumers thus took advantage of the company’s two-pizza offers and creating a cost-effective and useful means to fit 2 pizzas in a single delivery box became a crucial research and development challenge for the company (Alnguyen Intellectual Property Limited, 2017). However, this was advantageous to the firm in the sense that fewer materials were utilized to manufacture the conveyance boxes which made the firm to enjoy 20% savings on delivery box expenditures (Alnguyen Intellectual Property Limited, 2017).

            Given the facts discussed above, it is apparent that indeed entrepreneurship and innovation are the only things necessary in a business manager to build a successful business. This is because entrepreneurship creates the commercial gains and sustains the business’s economy buoyant that leads to the significance of innovation while conducting business (Kazanjian, Drazin, & Glynn, 2017). Innovation in entrepreneurship enables the development of effective ways of designing services and products or business solutions (Kazanjian et al., 2017). A service company, for instance, can enlarge with other varieties of services to meet the constantly changing consumer needs (Kazanjian et al., 2017).

            As aforementioned, some of the entrepreneurial skills that led to the success of Eagle Boys Pizza were exceptional adaptability and dedication traits as well as proper marketing and selling characteristics (Williams, 2017). Through dedication and adaptability, the firm was able to persevere through the harsh business environments and rapidly adjust to the continuous changing marketing environments (Williams, 2017). Besides, the proper marketing and selling traits exhibited by Eagle Boys Pizza led to its success in the sense that the firm was able to reach all their market segments and achievement of consumer satisfaction concerning their products and services (Williams, 2017).

­   Conclusion

            In light of the above facts, it is clear that the vital theoretical models pertinent to the matters argued in the case study consist of franchising, marketing and branding, and intellectual property. Besides, among the some of the entrepreneurial, qualities, skills and knowledge that are integral for all successful business persons are resiliency and focus, but proper adaptability and dedication, as well as exceptional marketing and selling traits, are the entrepreneurial aspects which are predominant in the case study.

            Moreover, discussed above is the role of entrepreneurship and innovation towards the success of Eagle Boys Pizza. For instance, the creation of the two-tier delivery boxes was advantageous to the company as fewer materials were utilized to manufacture the boxes and this made the firm to realize a 20% savings on delivery box costs. Therefore, it is clear that indeed entrepreneurship and innovation are the only things needed in a business manager to form a successful business and Eagle Boys used outstanding adaptability and dedication qualities as well as proper marketing and selling features to become successful.