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Read “Case Study 7.1: Going Digital” on p. 385 in Ch. 7 of Meeting the Ethical Challenges of Leadership: Casting Light or Shadow.

• Determine what initial steps Alicia Pia should take when arriving at South Town.
• Explain how Alicia Pia should frame the change to employees at South Town Press (e.g., What ethical messages should she communicate? What alternative frames might be offered by workers and subscribers?).
• Explain the advantages Alicia Pia has, as well as obstacles Pia faces, in communicating high expectations to the entire staff.
• Explain how Alicia Pia can foster self-efficacy in her entire staff.
• Explain how Alicia Pia can use indirect channels to communicate high expectations to each individual member of her leadership team.

CASE STUDY 7.1GOING DIGITALAfter 125 years, the South Town Press is going digital. A large Connecticut-based newspaper chain recently purchased South Town, which is the only paper in a medium-size Alabama city. Soon South Town will be converting from traditional daily paper delivery to an online format. Executives at headquarters decided to make this change at all of the chain’s papers in response to shifting reading habits. The subscriber base for traditional newspapers is shrinking as more people access their news through phones, tablets, and computers. The chain’s owners believe that going to a digital format will ensure that its publications survive.Converting to a digital format is a major challenge, particularly for a newspaper with a long history like South Town. Every aspect of the operation will be impacted, including the news department, advertising, and circulation. The electronic version of the paper will be much shorter, requiring layoffs in the newsroom. At the same time, new technical support staff will be hired.Alicia Pia has been assigned as the new publisher at South Town Press to oversee the transition. Pia has a long history in the newspaper business. She believes that journalism is more important than ever given recent attacks on the media. Alicia recently led the move to digital publishing at another of the company’s papers in the Midwest. That transition succeeded but at a high cost. Employees didn’t think they could make the change, which slowed the process, and some quit. Salespeople struggled to sell digital ads and the number of online subscriptions was low at first, though circulation eventually rebounded. Some of the initial digital editions of the paper crashed due to technical problems.Alicia wants to learn from her prior experience to ensure a smoother switch over at South Town Press. She believes that South Town employees have the ability to make the change but, like the staff at her last post, lack confidence in their ability to do so. She also knows that layoffs will initially lower employee morale.Pia takes a couple of days before arriving at South Town to develop a strategy for the transition. In addition to all the technical details, she gives careful thought to whom she needs to influence and what she wants to communicate to each group and individual. She knows she wants to boost the confidence of both the entire staff of 40 while setting a high standard for her leadership team made up of the news editor, information systems manager, circulation manager, and advertising manager. She wants all employees to know that they are doing important work that supports a greater cause—a free press. However, she is not sure how he should go about conveying these messages to her staff and team.

Sample Solution

Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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