Part#1: Watch the video explaining Cialdini’s 6 Principles of Persuasion:
NOTE: Open link in a new tab – https://www.youtube.com/watch?v=cFdCzN7RYbw
Part#2: Using Flip, create a video with the following “script” (3-4 minutes):
2.1. Answer the question: How could marketers unethically use the Principles of Persuasion?
NOTE: Provide TWO examples of TWO different Cialdini’s Principles being unethically used by
companies.
2.2. Give a quick testimonial on ONE purchase you made INFLUENCED (or persuaded) by ONE of
Cialdini’s 6 Principles of Persuasion (specify which principle was used).
Part#3: Watch and reply to at least two (2) of your classmates’ postings. Please comment in a
substantive and analytical manner. No “Great Post” or “I Agree. ” (min 1:30 min per reply post)
