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.QUESTION
- Take an existing product/brand and critically evaluate the marketing strategy (including the current advertisement) for that product/brand using the tools and concepts learnt in the course. 2. Develop a better marketing strategy and provide justifications Include: for your new strategy.
- Title slide
Introduction slide
3. 8 – 10 slides covering response to the assignment topics.
• Speaker notes on all substantive slides.
• In-text citations where needed on the slides and/or in speaker notes.
4. Conclusion slide
5. References slide in APA 7th Edition Guidelines
- Title slide
- Take an existing product/brand and critically evaluate the marketing strategy (including the current advertisement) for that product/brand using the tools and concepts learnt in the course. 2. Develop a better marketing strategy and provide justifications Include: for your new strategy.
| Subject | Business | Pages | 6 | Style | APA |
|---|
Answer
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Coca Cola
- Founded in 1886 by Dr Jhon Pemberton
- The world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups.
- Operates in nearly 200 countries around the world (Zaman et al., 2019).
- Employs thousands employees around the world
Coca Cola marketing strategies
- One Global Brand
- Advertisements
- Investment in promotions and marketing
- Pricing strategy
- Diversity marketing
Tools for marketing
- Print media
- Pos materials
- T V commercial
- Billboards and holdings
- Internet
Better marketing strategy and Justification
- Focus on Localized Marketing Strategies
- This because of cultural and regional differences that exist between the various regions in the world
- Target older generations as well
- The company’s main target are the youths yet older population is a potential target market.
- Adopt high level of social media marketing
- Majority of the company’s customers spend considerable time on social media
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References
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- Zamani, H., Abas, A., & Amin, M. K. M. (2016). Eye tracking application on emotion analysis for marketing strategy. Journal of Telecommunication, Electronic and Computer Engineering (JTEC), 8(11), 87-91.
- Singaram, R., Ramasubramani, A., Mehta, A., & Arora, P. (2019). Coca Cola: A study on the marketing strategies for millenniums focusing on India. IJARD, ISSN, 2455-4030.
- Morgan, N. A., Whitler, K. A., Feng, H., & Chari, S. (2019). Research in marketing strategy. Journal of the Academy of Marketing Science, 47(1), 4-29.
Related Samples
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Week 4 Discusssion
Choose ONE of the following discussion question options to respond to: Using Adverse Conditions to a Company's AdvantageThis is a discussion question that I need answered. I need the second portion of the questioned answered thoroughly, both bullet points. I have highlighted it in yellow to show that it is what I need answered. I need this r returned to me completed without any grammatical or punctual errors. The company that I want this question written about is Nissan Motor Corporation. - Chakravorti (2010) discusses four methods that corporate innovators use to turn adverse conditions to their advantage. Examine an organization of your choice and briefly discuss how the organization might use one of these methods.
- Using the company of your choice, identify an important and difficult decision that they faced. What were the most important risks and the most important rewards of the decision?
- What data, analysis or perspective would you have used to help Sr. Management decide if the rewards outweighed the risks?
| Subject | Business | Pages | 4 | Style | APA |
|---|
Answer
Assessing Risk and Reward
The Nissan Motor Company is one of the leading automobile makers in the world. The Japanese carmaker has primarily enjoyed a successful run, allowing it to enter various regional and international markets such as the United States. However, the changing business environment was not favorable to the company in 2019. Notably, the cooperation recorded losses amounting to 7.8%. The experience pushed the management into making tough decisions, requiring almost all of its North American workforce to go for unpaid leaves.
In late 2019, the company announced that the decline in sales necessitated a two-day unpaid leave for the North American workers. The stated days for the vacation were January 2 and 3rd (Chicago Tribune, 2019). Notably, this move was a crucial decision for the company because of its conflicting impacts. Whereas on the positive side, it could help the firm minimize expenses, it threatened to affect the public perception of the company regarding employee welfare.
The rewards for the decision involved cutting expenses by not paying the workers on leave, which eventually would translate into reduced expenses. Another reward was that the decision could allow the company to optimize performance by evaluating employee performances then developing new milestones. However, on the low side, the company risked affecting its public image and brand name, especially in the North American market. As per Chakravorti (2010), the way an organization treats its employees influences the firm's public perception. Thus, Nissan risked eliciting a negative public perception. With a distorted public image, the company could fail to revive its declining sales.
I would have advised the management of Nissan to utilize the Predictive Analytic perspective in determining the right decision to take. Ideally, the approach tries to predict what might happen in the future if particular decisions or actions are undertaken at the moment (Traymbak & Aggarwal, 2019). Looking at the situation at Nissan, the company needed to develop a goal such as increasing sales. After that, they would have made decisions aimed at realizing the set goal. In this regard, the predicted outcome could give the management an overview of whether more risks existed or significant rewards could be realized.
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References
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Choudhry, Saad A, Muhammad Jahanzaib Anwar, Muhammad Afzal, and Abdul Shah. “Foodborne Botulism, I Only Had Nacho Cheese: A Case Report.” Cureus vol. 9, no. 9 e1666. 8 Sep. 2017, pp. 1-16. DOI:10.7759/cureus.1666
Fung, Hin Tat, Ka Man Chan, and Shing Kit Tommy Lam. “A review of iatrogenic botulism.” Hong Kong Journal of Emergency Medicine, vol. 27, no. 6, 2020, pp. 356-367. https://doi.org/10.1177%2F1024907920934901
Hellmich, Dorothea, Katja E. Wartenberg, Stephan Zierz, and Tobias J. Mueller. “Foodborne botulism due to ingestion of home-canned green beans: two case reports.” Journal of Medical Case Reports, vol. 12, Article number: 1, 2018. https://jmedicalcasereports.biomedcentral.com/articles/10.1186/s13256-017-1523-9
Jeffery, Lain. “Botulism.” StatPearls, 2020. https://www.ncbi.nlm.nih.gov/books/n/statpearls/article-18469
Kanaan, Manal Hadi Ghaffoori and Ahmad M. Tarek. “Clostridium botulinum, a foodborne pathogen and its impact on public health.” Annals of Tropical Medicine and Public Health, vol. 23, no. 5, 2020, pp. 49-62. DOI: 10.36295/ASRO.2020.2357.
Kryzowska-Firych, Joanna, Anna Miklaszewska, and Krzysztof Tomasiewicz. “Foodborne botulism in eastern Poland: a hospital-based retrospective study and epidemiological data review.” International Journal of Food Properties, vol. 23, no. 1, 2020, pp. 609-615. https://doi.org/10.1080/10942912.2020.1749065
Lonati, Davide, Azzurra Schicchi, Marta Crevani, Eleonora Buscaglia, Giulia Scaravaggi, Francesca Maida, Marco Cirronis, Valeria Margherita Petrolini, and Carlo Alessandro Locatelli. “Foodborne Botulism: Clinical Diagnosis and Medical Treatment.” Toxins vol. 12, no. 8. 7 Aug. 2020, pp. 1-81. DOI: 10.3390/toxins12080509
Rasetti-Escargueil, Christine, Emmanuel Lemichez, and Michel R. Popoff. “Public Health Risk Associated with Botulism as Foodborne Zoonoses.” Toxins vol. 12, 1. 30 Dec. 2019, pp. 1-119. DOI: 10.3390/toxins12010017.
Tamrin, Mohd IslahuddinMohd. “The dilemma of diagnosing wound botulism in an infant: A rare case of paralysis with topical application of honey.” International Journal of Infectious Diseases, vol. 95, 2020, pp. 157-159. https://www.sciencedirect.com/science/article/pii/S1201971220301764
Tiwari, Aman. “Clostridium Botulinum.” StatPearls, 2020. https://www.ncbi.nlm.nih.gov/books/n/statpearls/article-19635