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QUESTION
Choose an advertisement on television, on the radio, on the Internet, or in print.
Describe, deconstruct, and analyze the advertisement by answering the following items:
Where did you find the advertisement ?
Briefly describe the scenario depicted in the advertisement.
What product is advertised?
Who is the audience for this advertisement? How do you know this?
Identify the main claim in the advertisement.
Is the claim credible? Why or why not? Use class terminology to explain.
What might make the claim more credible? What might make it less credible?
How does the author use rhetorical strategies to sell this product to its audience?
Does the advertisement reveal any cognitive biases? Which ones and how?
| Subject | Business | Pages | 3 | Style | APA |
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Answer
Coca-Cola Advertisement Analysis: Coca-Cola-Turn up Your Rhythm
In these modern times, advertising is found everywhere, whether in a town in banners, billboards, or at home through media or T.V. and radio. Advertising is essential to understand. It tells individuals how the mind reacts to images, colors, and words and how the right mix of these tools can subconsciously force people to purchase products that they often do not consider purchasing. This paper discusses an advertisement for a fizzy drink named Coke. The advertisement analyzed in this paper, Coca-Cola-Turn up Your Rhythm, was picked from YouTube.
The scenario depicted in the advertisement displays how the coke drinks motivate individuals by turning up their rhythm. The advert starts by showing how drinks are manufactured in the coke company with the help of music (Coca-Cola, 2021). According to the advertisement, Coca-Cola is a drink that motivates individuals. When people drink Coke, they become active and turn up their rhythm. The main product is advertised in the Coke drink manufactured by The Coca-Cola Company (Coca-Cola, 2021). The advertisement targets everyone, particularly people who feel down and want to be motivated and cheered. The drink is advertised as a drink intended to quench thirst and stimulate individual's feelings and motivate them when they feel depressed by turning up an individual's rhythm.
The adverts main claim is that the Coca-Cola drink uplifts someone’s spirit. The advertising shows how individuals are motivated, and their spirit is uplifted after a Coca-Cola bottle. Moreover, the advertising indicates that people can overcome their stress and troubles by drinking a Coca-Cola drink (Coca-Cola, 2021). This suggests that when individuals drink Coca-Cola in their life becomes exciting and full of adventures. The claim displayed in the advertising is credible, given that the images and language used in the advertising imply fun, excitement, and refreshment. This attracts the target audience because it is colorful and fun.
The advertising uses different rhetorical strategies. For instance, the advertising claims to appeal to consumers and their emotions by claiming to add little magic to the moments that necessitate boost. In regards to pathos, the advertising evokes different emotions, including merriment and joy. The message depicted in the advertising, “We add a Little Magic,” is compelling. It suggests that when people drink a bottle of Coca-Cola, it will refresh their minds and their lives will become exciting, and they will be more energetic. The advertisement reveals one cognitive bias, the confirmation bias. The advertising pays more attention to information that reinforces previously held believes and ignoring evidence on the contrary. For instance, the advert confirms that a Coca-Cola drink is essential in uplifting someone's spirit, adding fun, excitement, and refreshment.
References
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Coca-Cola. (2021, March 15). Coca-Cola – Turn up Your Rhythm. [Video]. YouTube. https://www.youtube.com/watch?v=kaS1mp2TWWg
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