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Communication Plan Final Proposal Presentation
QUESTION
Provide a Communication Plan Final Proposal Presentation
| Subject | Business | Pages | 3 | Style | APA |
|---|
Answer
Best Game production
The current scenario features a problem being experienced at Best Game Productions company. It represents a dilemma since the game has been found with bugs. The scheduled time was during the up-coming holiday season. Unfortunately, this change may impact stakeholders and customers in various ways. First, since the game is still functioning as expected, the company has an option of going ahead with the initial plan of release. However, the chances are high that many customers will be disappointed by it. The second option features delaying the release so as to take time to fix the bug. This option will impact the internal stakeholders since the company will miss out on the holiday sales. Customers will also be disappointed when the company fails to release the product as scheduled.
When a software behaves in a manner that the programmer did not expect it to, a bug is said to be present. It happens due to typing errors, code errors, or even bad programming. In the current scenario, the bug was not expected, which is why there is a dilemma. The company had already prepared to release the game. It had already marketed the product’s release to the public, thereby triggering excitements. However, if it is released, the company’s reputation will be ruined when it gets poor rating due to the poor quality product. Customers who would have come back for a sequel will no longer be interested. On the other hand, failure to release the product will mean that customers seek products from other companies as gifts during the holiday season. Given the nature of this dilemma, it is clear that the company departments feature varying perspectives on the matter (El-Nasr & Canossa, 2016).
As the consultant of Best Game Production, I suggest that the company rethinks its focus and goals. I acknowledge the complexity of the matter at hand. However, it is imperative that the company makes a decision that will not question its credibility and lead to the loss of customer loyalty in future. The company still hopes to produce a sequel to the game. Hence, it hopes to earn more customers while still maintaining the loyalty of the current consumers. A good company will always strive to provide its customers with the best products and services. Therefore, it is recommended that the company accepts that there is a fault in the current game. The same should be communicated effectively to the public. The company should openly state that it hopes to provide the best, which is why a delay will be experienced. It is better to suffer the loss of a singe holiday sale, than to suffer the loss of loyal customers for many years (Smith, 2015).
The Best Game Production scenario affects both internal and external stakeholders. The internal stakeholders will suffer from significant financial losses, while external stakeholders will suffer from poor quality if the game is released as it is. Internal stakeholders are the game developers, quality control department, marketers, and even the public relation department. External stakeholders feature the customers. The financial loss that will be experienced from holding off the game for one more month cannot be compared to the loss of loyal customers for many years. Further, it will be easier to convince customers that the delay was worth it, than to explain why nothing was done to fix a bug that was identified before release.
As the consultant, I will help the company to find a common ground that all departments will be comfortable with. It will help to remind them of the main goal of the company. They need to understand why it is important to focus on customers since either decisions will have financial impacts. However, it is best to chose the one with the least impact. A communication strategy for the public will be developed.
To evaluate the effectiveness of the decision to be made, an evaluation strategy will be considered. First, to determine whether customers have been extremely disappointed, current sales of previous games should be monitored. Have these numbers declined significantly after the communication of product delay? Second, it is important to monitor the comments of customers online. This will give a clear view of how the customers have embraced the news, and what should be done to maintain their loyalty.
If employees feel like the decision was not the best for them, their productivity is likely to drop. If the decision made is successful, the employees will not be affected since they will understand the reasons behind the change. However, their feedback should also be encouraged so that management can also know their thoughts on the matter. Positive feedback means an effective decision was made.
References
- El-Nasr, M. S., Drachen, A., & Canossa, A. (2016). Game analytics. Springer London Limited.
- Smith, A. N. (2015). The backer–developer connection: Exploring crowdfunding’s influence on video game production. New Media & Society, 17(2), 198-214.