You work as a communication specialist at Estee Lauder Companies. Think about the economic and social challenges we have experienced in the last few months. What adjustments should your organization make to be sustainable during these challenging times?
Write a 3-4 page (single-spaced) internal proposal to address these concerns. Decide on your target audience and orient your proposal towards them. Use a memo format. Remember to include headings such as the introduction, background, solution, and recommendation. Use subheadings if applicable. Be creative in your response. If your group prefers, you are welcomed to change the name of the company.
Sample Solution
1. Develop a strategy to create cost-effective and innovative digital campaigns that can reach customers on a global scale, while lowering costs associated with traditional marketing strategies.
2. Introduce new products or services that appeal to the changing consumer needs during this time of crisis – such as discounts, promotions or special offers for essential items like face masks and hand sanitizers.
3. Explore new ways to engage with consumers through virtual events, webinars and workshops that promote their products or services while staying within budget restrictions.
Sample Solution
1. Develop a strategy to create cost-effective and innovative digital campaigns that can reach customers on a global scale, while lowering costs associated with traditional marketing strategies.
2. Introduce new products or services that appeal to the changing consumer needs during this time of crisis – such as discounts, promotions or special offers for essential items like face masks and hand sanitizers.
3. Explore new ways to engage with consumers through virtual events, webinars and workshops that promote their products or services while staying within budget restrictions.
To begin we gathered 3 individual petri dishes with lids and put 15 large and 15 small lima beans in each dish. All lima beans used in this experiment were gathered from the same source. Next, we obtained the beetles from a laboratory container which supplied the class for this experiment. 3 randomly chosen female and 2 randomly chosen male bean beetles were placed in each petri dish. This was done by using an aspirator to suck each beetle into a collecting vial, then releasing the beetle into its prearranged petri dish. Finally, the petri dishes were placed in a room-temperature location for 2 weeks to allow enough time for fertilization and oviposition.
After 2 weeks, each individual bean was observed under a microscope and examined for eggs. To calculate our results we used the final measurements. Our ending measurements were obtained by observing, through the microscope, which beans had eggs laid on them. We recorded our observations by numbering how many eggs were found on each bean. After observing all 90 lima beans, we returned the beans back to their original groups to determine group averages. After, all 45 small and 45 large beans were placed together in separate categories. From this we were able to use our findings to calculate mean, standard deviation, and the standard error of the mean. After analyzation, we ran a t-test to determine whether size of the lima bean had any influence on the oviposition of C. maculatus.
Results
Our results were obtained from observing the amount of eggs laid on each individual lima bean within their groups. For group 1 we found 11 eggs oviposited on the small beans, 5 were on the large. In group 2 there were 29 on small, 13 on large. In group 3, 48 on small, 0 on large. In total, 88 eggs were laid on 45 small beans, whereas only 18 eggs were laid on the 45 large beans. This information was used to calculate group averages, visualized in graph 1. Data is expressed using a clustered column histogra
