QUESTION
Week 7 Discussion
Our focus this week is on choosing a strategic direction that will set your organization apart from competitors in a way that enables you to stand out from everyone else. Jack refers to this as “changing the game.” The textbook, Dogfight, refers to it as “breaking away from the pack” (Chapter 11).
- Identify an organization (not mentioned in any of your readings or videos this week and not Apple, Amazon, Netflix, Tesla, or Uber) which has truly introduced a new game-changing Winning Move in the last five years that created sustainable competitive advantage.
- Briefly summarize how the Move fundamentally shifted the playing field to the company’s advantage and was a successful way to beat the competition.
- Explain which of the three positioning categories described by Dogfight (breakout, Blue Ocean, and disruptive technology) best describes the move, and why.
The organization that I have choose is Nissan Motor Corporation.
Reference:
Sherman, L. (2020). If you're in a Dogfight, become a cat!: Strategies for long-term growth. Columbia Business School Publishing.
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| Subject | Business | Pages | 3 | Style | APA |
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Answer
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Competitive Advantage
Nissan Motors operates in the competitive motor vehicle industry dominated by companies such as Ford and Toyota. The company expanded its operations into the manufacture of electric vehicles. However, as other companies that produced conventional vehicles also ventured into the production of electric vehicles, Nissan Motors launched the vehicle to grid (VTG) technology for its electric vehicles. VTG is a technology that enables electric vehicle owners to return unused power in their cars back to the gird. The technology, therefore, enables users of electric vehicles to save the cost of power. The technology granted Nissan Leaf models a significant competitive advantage among enthusiasts of pocket-friendly electric vehicles.
There are several companies making electric vehicles. Some of the notable brands in the new technology include Tesla. However, as the popularity of electric vehicles increased in the market, other companies such as Toyota and Ford started manufacturing electric vehicles. The adoption of the vehicle to grid (VTG) technology increased the demand for Nissan’s electric vehicles as it enabled the owners of the vehicles to reduce their use of power as they could return the power they had accumulated and not used in their electric vehicles back to the gird and therefore saves them the cost of electricity as a utility in the long run. Therefore, the cost savings that came with the technology made the company’s electric vehicles enjoy a competitive edge over its rivals in the market.
Vehicle to grid (VTG) technology adopted by Nissan can best be described as a breakout. According to Sherman (2020), breakout technology is an innovation that starts out strong but then overtime drops as other players in the market emulate them. The VTG technology increased the demand for Nissan Leaf; however, it is a technology that is easy to imitate. Therefore, other players in the market will soon emulate the technology, thus reducing the competitive advantage it grants Nissan Motors electric vehicles.
References
Sherman, L. (2020). If you're in a Dogfight, become a cat!: Strategies for long-term growth. Columbia Business School Publishing.