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Develop an advertising and IBP plan for a business you create. This plan should be an in-depth write up of the promotion strategies for the firm. You should include the introduction, situation analysis and objectives from your project proposal with changes based on the feedback you received. You will also need to include the following sections:
• Budgeting
• Strategy
• Execution
• Evaluation
Use the outline provided for you in chapter 8 as a guide. Also your plan should include at least 5 of the tools listed in the IBP toolkit checklist on page 9. (Exhibit 1.9). You should include visual examples of your promotion ideas whenever possible.

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