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Organizations emphasizing social responsibility and adhering to corporate ethics will gain competitive advantages in the marketplace. To pass the test of moral scrutiny and qualify as ethical, a firm’s actions and behaviors cannot cross the line between “should do” and “should not do.” A firm’s strategy crosses into the “should not do” zone and cannot pass moral scrutiny if it entails actions and behaviors that are deceitful, unfair, harmful to others, disreputable, or unreasonably damaging to the environment.

Address the following based on applying ethics and ethical strategies.

Explain why a firm’s strategy needs to pass ethical scrutiny.
What is an example of an unethical strategy? Explain your response.
Provide an example of an organization you consider to be ethical in Jacksonville, FL.
Name the organization you have seen use an ethical strategy and identify what made it ethical.

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