Answer

Cultures and Values

I agree with the video’s assessment of each generation.  Boomers, born between 1946 and 1964, are considered the highest users of conventional media such as radio, television, newspapers and journals. Regardless of being old, 90% of this generation have a Facebook account (Smile Peace Love Creative, 2011). Baby Boomers have started to increasingly embrace technology to maintain communication with their loved ones and friends. Research indicates that boomers prefer visiting a banking branch to conduct transactions (Kasasa, 2020). This generation prefers to use cash, particularly for products or services under $5. The above aspects are significant when considering marketing a product to the baby boomers.

Generation X, born between 1965 and 1980, still reads magazines, newspapers, listens to the radio and watches TV about 165 hours every month. Nevertheless, this generation is considered digitally sharp and uses approximately seven hours every week on Facebook (Smile Peace Love Creative, 2011). This rate is considered the highest of any generation cohort. Due to their technological sharpness, Generation X often conducts research and financial management online. However, most individuals in this generation still fancy doing transactions individually (Kasasa, 2020). Individuals in this generation believe that trading is a person-to-person profession and exhibit brand integrity. It is considered easy to market something to Generation X, through social media platforms such as Facebook and other traditional approaches like radios, TVs, newspapers and magazines.

The Millennials were born between 1981 and 1996. Ninety-five percent of this generation still watch TV. However, Netflix fringes out conventional cable as the fancied provider. Cord-cutting in favour of streaming services is a popular decision. The Millennials are extremely comfortable with technological devices such as mobile phones and iPad. Even so, 32% of this generation will use a computer for shopping (Kasasa, 2020). The Millennials have various social media accounts. Researches indicate that they have more limited brand loyalty than preceding generations. This generation prefers to purchase products and services using online services. They have minimum tolerance for incompetent or deprived products or services. For this reason, they place their credence in brands with excellent product records such as Google and Apple (Smile Peace Love Creative, 2011). This generation often seeks digital tools to assist in managing their activities. Social media platforms are the best when advertising a product to this generation.  However, the Digital Generation, born between 1997 and 2012, is more exposed to technology than any other generation. This generation is used to all technology devices such as smartphones, laptops, iPad among others.

Based upon the video I would use different strategies to market a product to these generations. For instance, for the boomers, I would use traditional media such as newspapers, radio and TVs. This strategy is essential since most boomers prefer these models since they are easy to understand unlike the modern devices. To market a product to Generation X, I would use social media platforms such as Facebook. Research indicates that Generation X spend most of their time on Facebook than other platforms. Conclusively, to market a product to the Millenials and the Digital Generation, I would use social media platforms such as Youtube, Facebook, Instagram among others.. Moreover, I will focus on advertisements that advocate excellent product history to attain the Millennials brand loyalty.