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  1. Compare and contrast Deming’s, Juran’s, and Crosby’s philosophies about quality.
  2. What is the difference between quality control and quality assurance?
  3. Discuss the differences between a dimension and a metric. How are they related? How do they differ?
  4. Why is it important to assign weights to dimensions? What do the weights indicate?
  5. How does a weighted dimension score differ from a raw dimension score?
  6. What is the difference between the validity and reliability of a survey questionnaire?
  7. How might an affinity diagram assist in content analysis?
  8. Would “excellent product quality” be a strength for your firm if it was equivalent to the quality of competing products in the same market? Why or why not?

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