Answer

Marketing Through Instagram Posts

I do agree with the sentiments raised within this article. The article opens by stating a vital statistic on the power of Instagram when it comes to promoting businesses and boosting sales especially for the younger users. More than at any time in history, the undeniable power of social media and its transformative power for businesses around the world is clear to see. Many companies in the industries of hotel and tourism, beauty products, sports, fashion and home décor among others have opened up Instagram profiles as a marketing strategy (Jin et al. 2019). The eye-catching images and videos, most of them edited to suit the demands of the products end up in the palms of many young people who navigate the platform every day.  They end up identifying with the product more and boost the chances of more sales.

The article then goes ahead to identify the various times best to post and those when the traffic is lowest. An understanding of when it is best to make a post on Instagram is vital because it offers the individual or corporate business an opportunity to reach the widest market at any given point in time. It offers them a strategic outline of when best they can make posts which their followers would most likely view, like and possibly purchase (Breves et al. 2019). While it is true that the early hours of the day have many Instagram users checking into their feeds to see anything new, it is also probable that following the hurry that many users have while rushing through their accounts before they get to work, it would be better to post later in the day when they are more relaxed and are possibly taking rests from their jobs or classes.

The article underscores the vital role that Instagram plays in promoting businesses today and how this influence has brought to the forefront a group that traditional marketing methods seemed to always overlook—the young (De Veirman et al. 2017). The vast majority of Instagram users range between 18-34 years (Chen, 2020). Recognizing and beginning to use Instagram in marketing a business is essential for business success today. Even more importantly, knowing when to post is critical in determining whether or not those posts are impactful in the long run.

This question has been answered

REFERENCES