Disney - Perceptual Map Analysis

Course Code

Class Code

Assignment Title

Total Points

MGT-660

MGT-660-O501

CLC-Marketing Expenses, Perceptual Map, and Organizational Chart Analysis

40.0

Criteria

Percentage

Unsatisfactory (0.00%)

Less Than Satisfactory (74.00%)

Satisfactory (79.00%)

Good (87.00%)

Excellent (100.00%)

Comments

Points Earned

Content

80.0%

Part I - Marketing Expenses versus Rival Firms  Go to the Investor Relations page on your company’s website as well as two of its primary competitor’s websites and download the three form 10Ks for the respective firms.   Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms' marketing or advertising expenditures.   Prepare a comparative data table to consolidate this information.

10.0%

A Comparative Data Table comparing the marketing expenses of rival firms is not present.

The Comparative Data Table comparing the marketing expenses of rival firms is inadequate; it is weak and missing many important details.

The Comparative Data Table comparing the marketing expenses of rival firms is adequate; it is somewhat limited and lacks some essential details, accuracy, or clarity.

The Comparative Data Table comparing the marketing expenses of rival firms is clear and coherent; most of data for the Table is present, accurate, and well-detailed.

The Comparative Data Table comparing the marketing expenses of rival firms is expertly written. All the data for the Table is present; it is comprehensive with exceptional accuracy and details.

Prepare a 250-750-word report to suggest implications for your company in terms of marketing or advertising expenditures going forward as needed to implement the selected strategies.

15.0%

A report of recommended expenditures to implement the selected marketing strategies is not present.

The report of recommended expenditures to implement the selected marketing strategies is inadequate; it is weak and missing many important details.

The report of recommended expenditures to implement the selected marketing strategies is adequate; it is somewhat limited and lack some essential details or clarity.

The report of recommended expenditures to implement the selected marketing strategies is clear and coherent; it is strong with sound details.

The report of recommended expenditures to implement the selected marketing strategies is expertly written; it is comprehensive and insightful with exceptional details.

Part II: Perceptual Map Utilize your Strategic-Planning Template to develop the Perceptual Map for your company.

15.0%

A Perceptual Map is not present.

The Perceptual Map is inadequate; it is weak and missing many important details.

The Perceptual Map is adequate; it is somewhat limited and lacks some essential details or clarity.

The Perceptual Map is clear and coherent; most of the data for the Map is present and well-detailed.

The Perceptual Map is expertly written. All the data for the Map is present; it is comprehensive with exceptional details.

In 100-150 words, summarize the information in Steps 4 and 5 in chapter 7 and how it influences the firm’s strategy choices.

5.0%

A summary of the information in Steps 4 and 5 in chapter 7 and how it influences the firm’s strategy choices is not present.

The summary of the information in Steps 4 and 5 in chapter 7 and how it influences the firm’s strategy choices is inadequate; it is weak and missing many important details.

The summary of the information in Steps 4 and 5 in chapter 7 and how it influences the firm’s strategy choices is adequate; it is somewhat limited and lack some essential details or clarity.

The summary of the information in Steps 4 and 5 in chapter 7 and how it influences the firm’s strategy choices is clear and coherent; it is strong with sound details.

The summary of the information in Steps 4 and 5 in chapter 7 and how it influences the firm’s strategy choices is expertly written; it is comprehensive and insightful with exceptional details.

Part III- Diagraming Existing and Proposed Organizational Chart Develop an existing organizational chart for your CLC group’s selected firm.  As described in the chapter, use numbers in your chart. Always number executive positions as shown in the David text to reveal reporting relationships.

5.0%

An existing organizational chart for your CLC group’s selected firm is not present.

The existing organizational chart for your CLC group’s selected firm is inadequate; it is weak and missing many important details.

The existing organizational chart for your CLC group’s selected firm is adequate; it is somewhat limited and lacks some essential details or clarity.

The existing organizational chart for your CLC group’s selected firm is clear and coherent; most of the data for the Chart is present and well-detailed.

The existing organizational chart for your CLC group’s selected firm is expertly written. All the data for the chart is present; it is comprehensive with exceptional details.

Develop a new and improved organizational chart for the firm.  You may want to change the list given, adding and deleting positions as you deem necessary as well as changing certain titles. Follow the chapter guidelines and do’s and don’ts in devising organizational charts to assist you.

10.0%

A new and improved organizational chart for your CLC group’s selected firm is not present.

The new and improved organizational chart for your CLC group’s selected firm is inadequate; it is weak and missing many important details.

The new and improved organizational chart for your CLC group’s selected firm is adequate; it is somewhat limited and lacks some essential details or clarity.

The new and improved organizational chart for your CLC group’s selected firm is clear and coherent; most of the data for the Chart is present and well-detailed.

The new and improved organizational chart for your CLC group’s selected firm is expertly written. All the data for the chart is present; it is comprehensive with exceptional details.

Write a 250-500-word overview to detail the specific changes, associated costs, and recommendations you made.

10.0%

An overview detailing the specific changes, associated costs, and recommendations to the new organizational chart is not present.

The overview detailing the specific changes, associated costs, and recommendations to the new organizational chart is inadequate. Explanation is weak and missing many important details.

The overview detailing the specific changes, associated costs, and recommendations to the new organizational chart is adequate. Explanation is somewhat limited and lacks some essential details or clarity.

The overview detailing the specific changes, associated costs, and recommendations to the new organizational chart is clear and coherent. Explanation is strong with sound details.

The overview detailing the specific changes, associated costs, and recommendations to the new organizational chart is expertly written. Explanation is comprehensive and insightful with exceptional details.

Be sure to cite three to five relevant and credible sources in support of your content. Use only sources found at the GCU Library, corporate websites, or those provided in Topic Materials.

10.0%

No outside sources are cited.

Some sources may be cited but they are not credible and/or relevant.

At least three relevant, credible sources are cited in a loosely connected, vague way.

At least three relevant, credible sources are cited in a well-connected way.

At least three relevant, credible sources are cited and are flawlessly integrated into the essay to support the claims made therein.

Organization and Effectiveness

10.0%

Paragraph Development and Transitions

5.0%

Paragraphs and transitions consistently lack unity and coherence. No apparent connections between paragraphs are established. Transitions are inappropriate to purpose and scope. Organization is disjointed.

Some paragraphs and transitions may lack logical progression of ideas, unity, coherence, and/or cohesiveness. Some degree of organization is evident.

Paragraphs are generally competent, but ideas may show some inconsistency in organization and/or in their relationships to each other.

A logical progression of ideas between paragraphs is apparent. Paragraphs exhibit a unity, coherence, and cohesiveness. Topic sentences and concluding remarks are appropriate to purpose.

There is a sophisticated construction of paragraphs and transitions. Ideas progress and relate to each other. Paragraph and transition construction guide the reader. Paragraph structure is seamless.

Mechanics of Writing  (includes spelling, punctuation, grammar, language use)

5.0%

Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.

Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) and/or word choice are present. Sentence structure is correct but not varied.

Some mechanical errors or typos are present but are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.

Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.

Writer is clearly in command of standard, written, academic English.

Format

10.0%

Paper Format (use of appropriate style for the major and assignment)

5.0%

Template is not used appropriately, or documentation format is rarely followed correctly.

Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent.

Appropriate template is used. Formatting is correct, although some minor errors may be present.

Appropriate template is fully used. There are virtually no errors in formatting style.

All format elements are correct.

Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)

5.0%

Sources are not documented.

Documentation of sources is inconsistent and/or incorrect, as appropriate to assignment and style, with numerous formatting errors.

Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.

Sources are documented, as appropriate to assignment and style, and format is mostly correct.

Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

Total Weightage

100%