Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assessment Information 3
Subject Code: HAT304
Subject Name: Emerging Issues in Hospitality and Tourism
Assessment Title:
Length:
Individual Proposal
1500 (+/- 10% allowable range)
Weighting: 40%
Total Marks:
Submission:
100
Online via Turnitin
Due Date: Week 13
.
Assessment Description
.
The purpose of this individual proposal is to develop students’ skills in examining contemporary
tourism and hospitality issues from legal and regulatory perspectives. This will enable students to
apply learned theories, concepts and tools in weeks 10 to 12 to a real-world case.
You are to choose a most recent disaster event or terrorism incident that has had a significant
impact on the Hospitality and Tourism Industry. Based on the current scholarly literature you are
to identify and examine the legal and regulatory factors that a tourism/hospitality governing body
must consider in the future to minimise/avoid such events or incidents from occurring.
You are then required to develop and propose a policy draft that you would recommend to the key
stakeholders of the Hospitality and Tourism Industry.
Your proposal MUST follow a professional structure:
Overview of the event/incident (250 words)
Recommended policy draft (1000 words):
Overview of the tourism and hospitality activity
Critical Analysis of Identified legal and regulatory concerns
Policy Objective/s
Stakeholders Involved
Validation Statement (250 words): Justification for your choice of the content covered in the
policy draft
Reference List (You must use Harvard Referencing Style)
You are required to reference at least 12 sources of information. These may include corporate
websites, government publications, industry reports, census data, journal articles, and newspaper
articles.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assignment Submission
This file must be submitted as a ‘Word’ or ‘PDF’ document to avoid any technical issues that may
occur from incorrect file format upload. Uploaded files with a virus will not be considered as a
legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this
case, you must contact your lecturer via email and provide a brief description of the issue and a
screenshot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible
delay with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business
School “late assignment submission penalties” policy.
Number of
days
Penalty
1* – 9 days 5% per day for each calendar day late deducted from the total marks
available
10 – 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the
due date will not be accepted, and the student will receive a mark of zero
for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given
a mark of zero if they are submitted after assignments have been
returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be
considered to be one day late and therefore subject to the associated penalty
For more information, please read the full policy via
https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-
Policy_MAR2018_FA.pdf
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
For details on academic integrity policies and penalties, the reassessment process, and the
appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the
point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Success Centre representative
or refer to the study help on the MyKBS Academic Success Centre page. You can find this by
clicking on the top page toolbar:
My Services>Academic Success Centre>Study Support Resources
.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
HAT304 Assessment Marking Rubric – Individual Proposal 40%
Marking
Criteria
NN (Fail)
0-49%
P (Pass)
50-64%
CR (Credit)
65-74%
DN (Distinction)
75-84%
HD (High Distinction)
85-100%
Critical
Analysis
/40 marks
Your analysis does not
satisfactorily identify and/or
examines the legal and
regulatory issues
associated with the chosen
event/incident.
Your analysis partially
identifies and examines
the legal and regulatory
issues associated with the
chosen event/incident.
Your analysis satisfactorily
identifies and examines the
legal and regulatory issues
associated with the chosen
event/incident.
Your analysis strongly
identifies and examines the
legal and regulatory issues
associated with the chosen
event/incident.
Your analysis critically
identifies and thoroughly
examines legal and
regulatory issues
associated with the chosen
event/incident.
Critical
Evaluation
/30 marks
Your evaluation has no or
unsuitable justification.
Limited evaluation that
somewhat justifies your
choice of policy content.
Sufficient evaluation that
justifies your choice of
policy content.
Proficient evaluation that
substantially justifies your
choice of policy content.
An excellent evaluation that
rigorously justifies your
choice of policy content.
Format
/30 marks
Total Marks
/100
Spelling and/or grammar is
consistently incorrect,
impacting on the flow and
readability of your analysis.
The format chosen for your
report lacks thought and
consideration for the
intended audience.
In-text referencing and/or
reference list is mostly
incorrect or non-existent.
Mostly correct grammar
and spelling used
throughout, with consistent
minor and/or major errors.
The format chosen for your
report is appropriate, but
major improvements would
enhance its presentation.
In-text referencing and the
resultant reference list
adheres to Kaplan Harvard
Referencing Style, with
major errors.
Mostly correct grammar
and spelling used
throughout, with occasional
minor and/or major
error(s).
The format chosen for your
report is appropriate, but
some improvements would
enhance its presentation.
In-text referencing and the
resultant reference list
adheres to Kaplan Harvard
Referencing Style, with
minor errors throughout
and the occasional major
error.
Correct grammar and
spelling throughout the
analysis, with the occasional
minor error.
Your report is professionally
presented and have been
submitted in an appropriate
format.
In-text referencing and the
resultant reference list
adheres to Kaplan Harvard
Referencing Style, with only
the occasional minor error.
Correct grammar and
spelling throughout the
analysis with no errors.
Your report is professionally
presented and have been
submitted in an entirely
appropriate format.
In-text referencing and the
resultant reference list
adheres to Kaplan Harvard
Referencing Style, with no
errors.
Feedback and Grades will be released via Turnitin
Subject | Tourism | Pages | 12 | Style | APA |
---|
Answer
EMERGING ISSUES IN HOSPITALITY AND TOURISM INDUSTRY
Overview of the Recent Event/Incident
Terror attack has been one of the great challenges that both developing and developed nations have to come face to face with. Countries which are known for tourism are some of the renowned hot spots for the terrorists. This is due to the fact that, these countries attract a greater number of people during a certain season of the year (Bhattacharya & Basu, 2010:p.112). Terrorism is considered since 20th century, and more precisely 21st century, the main problem the today’s world is facing. Several times terrorists have been able to promote their ideas, mainly religious ones, to the world through dissemination of fear, terror and causing many deaths and losses.
Australia, just like any other nation has not been spared from this an unfortunate challenge. On 21st December 2017, more than ten people were critically injured when an SUV went straight through pedestrians in Melbourne, Australia, walking along a busy intersection. The extremist Muslim group planned this terror, as vengeance for bombings and military interventions in Syria and Iraq, as well as the political support for the United States and cartoons, denigrating the image of Prophet Mohammed, made by the satirical magazine Charlie Hebdo (Times December 21st 2017). The attack was well coordinated, with people who paused as civilians. Before carrying the attack, the attackers paused as a normal vehicle, hence eliminating the possibility of any suspicion. This was followed by throwing bombs into the targeted areas, causing injuries to many people. Due to high level of coordination, it could not be confirmed immediately whether or not it was a terror attack.
Recommendation Policy Draft
Overview of Tourism and Hospitality Industry
Bhattacharya and Basu (2010), defines hospitality as the gesture that is showered on those that visit a new place. Tourism on the other hand, refers to travelling from one place to another, in order to enjoy the natural scenes. The importance of Tourism and hospitality industry cannot be ignored, due to its great contribution to the global economy, as the well as the Gross Domestic Product (GDP) of the various nations. This sector has create millions of employment opportunities, both in developed and developing nations, which is a confirmation that has been given by the World Travel and Tourisms Council (WTTC). Statistically, tour tourism has employed approximately 230 million globally, hence accounting for 8.7% of the total employment opportunities, (WTTC, 2006:p.101). Australia is known for hospitality and Tourism, owing to their act of finding engaging activities to tourists.
According to survey which was done in the year 2005 in Australia, a total of 61,000 new jobs were created in hotel industry within a period of five years. The survey also made a focus that the rate at which the new jobs would be created in the subsequent years would grow by 2.2% in the subsequent five years (WTTC, 2006). This is a clear indication that hospitality and tourism industry, is a major contributor of the country’s GDP. At the global scale however, this sector has experienced a decline in this sector, with the prime decline being witnessed in the year 2009 (Das and Sandee, 2011). This was however, attributed to the global recession. In Australia however, the number of tourists remained constant.
Despite the above, this sector is ailing, due to external factors, which have hit it, one of them being continuous terror attack. Another challenge which is facing this sector is excess outbound tourists, as compared to the Australians. The ration of outbound and Australians in this sector is 30: 4, which is very low. The total economic value of this sector is however, expected to hit $ 71.7 million by the end of 2019, hence making it a very promising sector, despite the glaring challenges (Korstanje & Skoll, 2013: P.119).
Critical Analysis of Identified legal and regulatory concerns
In order to analyze the legal and regulatory concerns, it is prudent that for one to understand the adverse effects, which terror attacks has caused to tourism and hospitality sector first.
Effects of Terrors Attacks on Hospitality and Tourism Sector
Despite tourism being an economic strength, terrorism presents a major challenge to this industry. Terror activities have a major negative impact in the international and a country’s tourism sector. The terror attack adversely affect the flow of foreigners into a particular country, hence reducing drastically the outbound visitors (Korstanje, 2013:p.221). A number of publications which have been done on terror attacks, have not addressed its root cause. Recent radicalization has led to an increase in the rate of terror attacks. The attackers seems to be aware of the immense contribution of this sector. This therefore, makes it an area of target, by these attackers. With terror attacks, the number of visitors reduce, the GDP reduces, as well as the rate at which job opportunities are created.
Legal and regulatory Concerns
According to Korstanje (2013:p.227), the legal concerns which have been identified in the analysis of tourism and terror attacks relates to immigration, as well as citizens operations. Currently, the government of Australia receives visitors into its borders, upon verification of a stamped passport. It is assumed that the various offices of the ambassadors, from the countries of origin, must have interrogated the intention of visitors before they are granted the visas. Once in the country, the government has not set legal set-ups of ensuring that people do neither change their documents to change their time of stay, or communicate with other people whose intentions might be terror related. Though there is CCTV surveillance in most public places, as well as major offices, the movements of the people who are within the borders are not properly surveyed. Some terrorist pause as visitor in Australia, or even students into the country only for them to turn terrorists.
Australia has been in the forefront in promoting the Sustainable Development Goals (SDGs), by providing scholarships. Most potential students apply online, and this makes them to have a higher chance of being granted visas into the country (Kalesar, 2010:p.117). Some of these students are terrorist’s sympathizers. The country has put in place very limited surveillance for monitoring communication between the people within the country’s borders and those from other countries. This make the terror to sneak the legal ammunition into the country. Finally, the country has not been able to monitor its citizens to eradicate the possibility of them being radicalized. A perfect evidence of this, is what took place in the New Zealand, where the perpetrator of the terror attack, was established to be a citizen of Australia. This is an indication that the legal and regulations framework which governs immigration and hospitality in Australia, have gaps, which makes the country to fall a victim of terror attacks.
Policy Objectives
In order to ensure that the policy which will be designed helps I solving the current terror attack challenge, it is prudent that clear objectives be set. The overall objective of this policy is to eradicate terror attack in Australia, in order to boost tourism and hospitality industry income and job creations. This will be achieved by addressing the following specific objectives;
- Reviewing the immigration policies, to establish intentions of the immigrants, both at the time of applications, as well as at the time of entry into the country’s borders.
- Making the guidelines for extension of stay of an immigrant stringent.
- Implement a surveillance system for all the people within the borders of the nation.
- Intensify the surveillance for movements for immigrants within the country’s borders.
- Come up to with bomb neutralization devices, and installing them in all public offices, places and major roads.
Stakeholders Involved
The following stakeholders will be involved;
- The government
- The security managers within Australia
- The citizens
- The players in the hospitality and tourism industry
- Immigration officers
- The United nations
Validation Statement
From the analysis above, it suffices to conclude that terrorism has undeniably far-reaching effects on tourism, both locally and globally, thus destabilizing countries’ economies. This therefore calls for an immediate implementation of measures which will ensure that this challenge is mitigated, so as to salvage this noble industry. However, despite the widespread terrorism, Australian tourism figures have been soaring positively, proving its hidden potential of contributing greatly to the country’s economy. It is believed that if the industry were to be flexible and spread its peak times across the year, it could foster economic prosperity and defeat the primary objective of terror attacks. For this to be achieved, then all the various areas which have been identified to be porous, must be sealed, so as to reduce the possibility of occurrence of terror attacks.
The core objective of implementation of the policies, will be propelled towards ensuring that this general crisis is mitigated. In order to achieve this, the people who are directly involved in managing the security system of Australia, as well as the major players in the sector must be involved. Besides, citizens must also be involved, as they are bound to suffer the impacts of terror attacks. It is general belief that, if implemented, these policies will reduce the porosity in tourism and hospitality industry, hence increasing its ability to create jobs and contribution to GDP.
References
-
Bhattacharya, M. & Basu, K. (2010),”Impact of terror incidents on the Foreign Tourist Arrivals in India: an econometric exploration”Int. J. Tourism Policy, Vol. 3, No. 3, pp.213–222.
Kalesar, M. I. (2010), “Developing Arab Islamic Tourism in the Middle East: An Economic Benefit or a Cultural Seclusion?” International Politics, Vol. 3, No. V, Winter & Spring, pp.105- 136.
Korstanje, M. E. (2013, “Preemption and Terrorism. When the Future Governs.” Cultura, 10(1), 167-184.
Korstanje, M. E., &Skoll, G. (2013), “Discussing concepts: terrorism and tourism in the Desarrollo Local.”6(14): 1.18.
World Tourism and Tourism Council (2006), “Statistics on Job Opportunity Creation.
Das, Sandeep (Sep, 2011) “Indian Tourism Sector: A Growth Story. Yojana, pp-49-51.
Casey Quackenbus ( December 21st 2017). “A Timeline of Recent Terrorist Attacks in Australia. Time.” Retrieved from: http://time.com/5075253/terrorist-attacks-australia-timeline/. Viewed on 15th May 2019.
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