Answer

• Emotional Intelligence, Cultural Intelligence and Diversity
• Introduction
• Objective: To demonstrate how organizations embrace the concept of emotional intelligence, cultural intelligence and diversity.
• The Coca-Cola Company is the best organization that fits the objective of this presentation.
• The Coca-Cola Company has embraced the concept of emotional intelligence, cultural intelligence and diversity.
• How The Coca-Cola Company has embraced the Concept of Emotional Intelligence
• Emotional intelligence reflects the ability of an individual to understand and develop a shared-feeling with other people in various social situations (Kasapi & Mihiotis, 2013).
• Detect emotional reactions and to use such knowledge to influence others (Kasapi & Mihiotis, 2013).
• The Coca-Cola Company has recognized that leaders who develop their emotional intelligence competencies tend to outperform the expected targets by more than 15% (Kasapi & Mihiotis, 2013).
• How The Coca-Cola Company has embraced the Concept of Emotional Intelligence
• Conversely, Coca-Cola Company leaders who failed to develop their emotional intelligence competencies missed their expected targets by 15% (Kasapi & Mihiotis, 2013).
• Emotional intelligence causes a 30% difference in performance (Garris, 2013).
• The Coca-Cola Company uses emotional intelligence training to achieve success in sales, leadership, and customer service (Capella University, 2014).
• How The Coca-Cola Company has embraced the Concept of Cultural Intelligence
• The Company uses multimedia advertising platforms to attract attention and appeal to the young people (Moye, 2017).
• Advertising through digital platforms while using the voices of the people around the world (Moye, 2017).
• Use of different voices and faces in different geographical areas helps to bring a personal touch and authenticity to the Company’s brands (Moye, 2017).
• Different voices and faces in this case refer to use of people from specific cultures to represent their population in brand advertising.
• In addition, The Coca-Cola Company ensures that advertising content is translated to reach diverse populations and cultures (Moye, 2017).
• How The Coca-Cola Company has embraced the Concept of Cultural Intelligence
• Consumer messages and adverts are reported or broadcasted with respect to the local times (Moye, 2017).
• The Company ensures that it hires culturally intelligent employees (The Change School, 2015).
• The Company affirms that individuals who can take high leadership positions ought to be culturally competent (The Change School, 2015).
• The Company sees the need for their employees to be able to function effectively in culturally diverse environments and settings (The Change School, 2015).
• How The Coca-Cola Company has embraced the Concept of Cultural Intelligence
• The Coca-Cola employees who take high profile positions are required to work well with people different from themselves (The Change School, 2015).
• The Company put so much effort in developing cultural intelligence skills among its leaders through a continuous training program (The Change School, 2015).
• Cultural intelligence among leaders translates into various benefits such as improvement of negotiation skills, judgment and decision making abilities, and adaptability to the dynamic market (The Change School, 2017).
• How The Coca-Cola Company has embraced Diversity
• Coca Cola Company is a leader in promoting diversity in the education sector.
• For example, a the Coca-Cola Company has partnered with Adelante Mujeres and University of Washington to send Latina students on college tours (Coca Cola, 2017).
• The Company also ensures that businesses owned by minority groups are given access to opportunities throughout the Company’s global supply chain.
• It does this by proactively engaging, building partnerships, and maximizing opportunities with/for diverse suppliers (Journey Staff, 2018).
• The Company has an ambition to spend $1 billion in annual spending with diverse suppliers.
• How The Coca-Cola Company has embraced Diversity
• It spent $675 million with diverse suppliers in 2018 (Journey Staff, 2018).
• The Company also has a LGBTQA business resource group (Ebalobo, 2018).
• The Company has also employed many employees from the LGBTQA community (Ebalobo, 2018).
• In 2008, Coca-Cola’s Coke studio established corporate peace in Pakistan by promoting fusion of diverse musical influences, celebrating diversity, providing platform for bridging barriers, instilling a sense of Pakistani pride, and encouraging unity (Karen, 2014).
• Conclusion
• The Coca-Cola Company is a leader in embracement of emotional intelligence, cultural intelligence and diversity.
• Employees who have developed emotional intelligence in the workplace are better performance.
• Conclusion
• Cultural competence is a factor that embraced by the Company in reaching target markets, attracting consumers, and in selecting employees.
• Lastly, but not the least, the Company embraces the concept of diversity in doing business and when recruiting employees.
• References
• Capella University. (2014). Emotional intelligence (or EQ, as it’s commonly called) is the emotional version of human intelligence. Retrieved on Jan 17, 2019 from, https://www.capella.edu/blogs/cublog/emotional-intelligence-in-the-workplace/
• Coca Cola. (2019). Diversity. Retrieved on Jan 17, 2019 from, https://www.coca-colacompany.com/topics/diversity-inclusion
• Ebalobo, D. (2018). Olympic skier Gus Kenworthy on coming out as a public figure. Retrieved on Jan 17, 2019 from, https://www.coca-colacompany.com/stories/olympic-skier-gus-kenworthy-on-coming-out-as-a-public-figure
• Garris, L. (2013). Emotional intelligence: Can companies really feel their way to success? UNC Kenan-Flagler Business School. Retrieved on Jan 17, 2018 from, https://pdfs.semanticscholar.org/0907/d065aabb0650d2203a844c3f513ef8a5e6bc.pdf
• Journey Staff. (2018). Coca-Cola recognized for supplier diversity excellence. Retrieved on Jan 17, 2019 from, https://www.coca-colacompany.com/stories/coca-cola-recognized-for-supplier-diversity-excellence