Bearing in mind the current state of the global economy, choose and critically analyse an organisation of your choice attempting to enter a new foreign market.
Using secondary data, research a foreign market of your choice, and carry out an external environmental analysis of the foreign country by evaluating the wider and competitive environments.
Based on your own research of that market, segment, target and position your chosen organisation in the foreign market.
Finally, design a marketing mix to allow the organisation to grow and sustain competitive advantage in that market.
(Use relevant international marketing theory to underpin your assessment).
