Answer

Monty’s Neighborhood Snacks

Section One

Company’s name: Monty’s Neighborhood Snacks

Website Address: https://montysneighborhoodsnacks.com/

Monty’s Neighborhood Snacks is a small family-owned baked goods business intending to help enhance the quality of life by offering survival, education, and employment skills through community service while providing amazing treats (“Monty’s Neighborhood Snacks” n.d.).  Monty’s Neighborhood Snacks is described as one of the single bakeries featuring pastries ranging from cupcakes, cobbler to cakes and cookies.

Section Two

Products

Observing the company’s website, there are various pieces of evidence displaying the organization’s products. For instance, the website offers images of the company’s versatile products. These include pictures of well-decorated Monty cakes, Monty’s cupcakes, and Monty’s snacks among other treats.

Price

The website has placed price tags on every product to make it easy for consumers to order their products.

Place

 The website has a segment where it indicates the bakery location and where orders can be picked or delivered within 30miles. Moreover, it provides various locations where consumers can confirm their pickup or delivery place if it is included in the company’s regular destinations.

Promotion

The website uses images of sweet and well-decorated cakes for promotions. Additionally, the website has a segment named “Testimonials,” where the organization posts consumer feedback to attract other customers using their responses.

Section Three

Target Marketing Strategy

Observing the Monty’s Neighborhood Snacks website, it can be noticed that it uses the differentiated marketing or multi-segment market targeting strategy. This strategy incorporates more fantastic product design, production, promotion, and inventory (Brotspies & Weinstein, 2019). The website utilizes the demographic segmentation approach to target individuals of different ages, gender, and families. For instance, younger consumers can order cakes from the website while families can pick up bread and rolls. Additionally, orders for tiered cakes for weddings, birthdays, and other special events may come from high-revenue households. Generally, the website targets young adults and families.

Section Four

The websites can integrate various evident tools that enable data collection and market research about visitors to the site.  Observing Monty’s Neighborhood Snack website, it has used testimonials to enable data collection and market research about visitors.

Section Five

 Observing Monty’s Neighborhood Snacks website, the website offers micro environment factors such as their consumer’s favorites and products and services fit for the community. The macro-environment factors presented in the website include the bakery location and where consumers can pick up their orders or deliver them. Moreover, the website has a segment that indicates why consumers should buy their products. Regarding macro-environment factors, the website provides information about the impact of its goods and service on society (“Monty’s Neighborhood Snacks,” n.d.). For instance, the website indicates that the company’s mission is to improve community members’ quality of life by offering education and employment skills through community service while providing outstanding products.

Section Six

Intangibility

Organizations can implement different practical approaches to overcome the challenge of selling a service. One being using testimonials (Kefalas, 2019). Observing Monty’s Neighborhood Snack websites, it has used customer testimonials to overcome the challenge of intangibility.  

Inseparability

To ensure inseparability, the organization’s website has a segment named “Bringing Sweets to the Streets” This segment indicates while Changing Neighborhood One Cupcake and Smile at a Time,” Monty’s Neighborhood Snacks motivates through transparency, endorse perseverance and tolerance. It champions identifying the courage within to ask and receive assistance from consumers. The website also has a segment for rewarding snacks.

Variability

For Monty’s Neighborhood Snacks to ensure their experience delivery consistency, the website offers information about the organization’s delivery and pickup points. The website also provides the company’s location, central Delaware, and provides a segment where consumers can confirm their mileages.

Perishability

The only information provided on the website conveys the target market’s urgency is the distance or mileage for delivery and pickups.

Section Seven

Monty’s Neighborhood Snacks website provides essential information that consumers can utilize before purchasing their product. The website uses quality images to market the products. It includes information about the pickup and delivery locations. It also provides prices of various products and uses words that motivate the customer. The website also offers the organization’s mission and mentions various organizations that Monty’s Neighborhood partners with. The website is clear and accurate, with easy to read and understand words.

Marketing Concept and Improvements

The website should include a segment where customers can directly communicate with the staff. By having this segment, consumers will have the opportunity to order customized products, which in return will enhance their satisfaction, maximize profits, and outperform competitors.