QUESTION
Finance and Operation plan
Using the business idea identified in the Business Proposal, students are required to research and prepare a formal business plan using the following template.
Completion of this assessment will require you to:
Prepare a Financial & Operations Plan
1.Estimate revenue relevant to your proposed business idea
2.Estimate expenditure relevant and appropriate to your business idea
3.Estimate business start up costs
4.Develop statements of personal and financial position
5.Complete cash flow statements and projections
6.Determine business start up costs
7.Develop and interpret profit and loss statements
8.Use financial reporting templates (Excel)
9.Implement management structure and strategies to operate an efficient and effective business
The business is drop shipping online store
Subject | Business | Pages | 12 | Style | APA |
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Answer
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Student Instructions - Assessment Task 3: Financial Plan
THIS HAS TO BE THE SAME BUSNIESS WITH ASSIGNMENT 2, you can check the assignment2 for more details of the business.
Using the business idea identified in the Business Proposal, students are required to research and prepare a formal business plan using the following template.
Completion of this assessment will require you to:
Prepare a Financial & Operations Plan
Estimate revenue relevant to your proposed business idea
Estimate expenditure relevant and appropriate to your business idea
Estimate business start up costs
Develop statements of personal and financial position
Complete cash flow statements and projections
Determine business start up costs
Develop and interpret profit and loss statements
Use financial reporting templates (Excel)
Implement management structure and strategies to operate an efficient and effective business
Assessment Task 3: Operations & Financial Plan
Name: Student No.:
Please provide a brief summary of your Business Idea (You may use the same description in the previous assignment)
Dropship Online store
The rise of e-commerce in the global business space provides significant opportunities for investment. Observation of trends in the world provide evidence of increased utilization of online market by consumers and traders. E-commerce offers advantages to start ups, especially in terms of reducing overhead cost, an idea that this business plan aims to implement. Dropshipping is a new model of e-commerce where online sellers act as retailers. It entails posting and selling wholesale products online but the seller only sends their shipping information to wholesaler. The dropship model involves a customer placing an order and the retailer forwarding it to the supplier who then directly sends the product to the customer.
Operations & Financial Plan
Consider your recruitment policies – Detail the basis on which you intend to select your staff, and what you can do to ensure that the process is as successful as possible.
Tips:Choose one method each in internal and external sources
I will utilize both internal and external approaches to recruit my employees for the dropship business. It is fair to establish that the business requires people who are proficient and experienced in retail, digital marketing and statistics (data analytics). Since the business is a start-up, the first recruitment strategy will be external. I will utilize social media platforms to seek employees. Noteworthy is the fact that the starting capital is quite limited, so this option appears wise as it will allow me to reach a significant number of potential workers without spending a lot of money. This external strategy will target professionals in digital marketing and software development.
Internal sources will also be useful in the recruitment process, and it will be leveraged through word of mouth. Given the limited resources at the firm’s disposal, word of mouth will allow me, as the sole proprietor to find qualified people within my social circles. This technique usually involves sending out a particular message through friends, family and colleagues. It is a cost-efficient strategy that tends to deliver commendable outcomes.
Five-Step Recruitment Plan
Job Description
AcyTex is an emerging e-commerce brand seeking creative and competitive talents to participate in its noble journey to global dominance. Come let’s serve clients in a fun and innovative way. Send your applications and résumés via email.
Promotion Tool
Facebook platforms will be used to find the right personnel. These platforms include Facebook.com Instagram, and WhatsApp Status/link sharing.
Applicant Screening
The first screening stage will involve background checks on applicants. This will allow the recruiter to determine whether information in their application is concurrent with their publicly available information on government and social media portals.
Interview Process
The interview phase will focus on the applicants’ characters and attitude towards e-commerce. Competent individuals will demonstrate passion in retail, e-commerce, and the digital economy at large.
Job Offer
Once the right people are distinguished, the recruiter will contact, and assign them convenient positions based on their proficiency and job openings within the business.
- Position Descriptions
Describe the key responsibilities and skills required for two positions within your business, including your own. In addition, outline your obligations as a business under the National Employment Standards i.e. wages, taxation, superannuation and WorkCover.
You may include full-time or part- time staff, contractors, freelance employees or interns and work experience students.
These two boxes, first one for yourself, second one for another person in your business
Digital Marketer
Operations
Key Duties
Skills Required
1
Landing page design and development
Soft-coding skills
2
Search Engine Optimization
Keyword programming
3
Content Generation
Writing, Visual editing,
4
Customer support
Public relations skills
5
Sales
Retail skills
Data Analyst
Key Duties
Skills Required
1
Software Integration
Strong ICT skills
2
Database management
Strong ICT skills
3
Business Analysis
Structured Query Language (SQL)
4
Consultation
Critical thinking, presentation skills
5
\
Tip: remember to include it in your financial cash-flow projection
Type of employment (Full-time, part-time, fixed term or casual): _Part-Time________________
Salary/Wages per month: $_____4,800______(can check fairwork.gov.au/ fair work info statement0
Withholding tax per month: $____4300______(ato.gov.au)use withholding tax calculator
Superannuation entitlement per month: $___100_________
Annual leave: ___500______
Work-cover payment per month: __350_________
- Human Resource Management
Identify two business objectives and demonstrate how you will meet those needs using human resources. Include the costs associated with the human resource strategy you have chosen.
Business Objective
· Human Resource Strategies
· Cost
Launch landing page in the first three months
secure freelance web designer who can continue web development and maintenance for at least 12 months
2,750
Utilize operating capital to restock the store in six months so as to meet the increasing demand
Hire a competent data analyst
Seek recommendations from analysts regarding the firm’s performance.
2,400
- Time Management
- How many hours do you intend to work per week on your business?
I intend to work at least 40 hours per week since the organization is quite small, and it needs me to partake in major management and oversight duties on a daily basis - How many weeks do you intend to work in the year?
I intend to work for 36 weeks in each year. This figure gives me a seven-day per month (12 weeks per year) allowance for periods when workflow will reduce to almost zero due to lack of sales. Also, the free time will be crucial as I will utilize the opportunity to engage in networking and other business events/seminars.
- There are a number of useful apps and software that can help improve your time management. Research three sources that will save you time (and perhaps even money too!) by streamlining tasks within your business.
For the sake of this business, I will use Excel, Hootsuite, and Teamwork for project management.
- Productivity Timelines
Choose one of the following which best suits your business.
- Outline the schedule for production of your product across a year. Include time to ideate, manufacture, send to retail, promote and sell.
E.g. A fashion designer might develop ideas for designs in January, manufacture February, and send to retail in March ready for sale in March/April for an autumn collection. This process would begin again in April.
- Outline the seasonal expectations of your service across a year. Include peaks and troughs in expected client numbers and what you will do during quiet periods.
As evidenced in the financial projection charts, each of AcyTex products has peaks and troughs. It suffices to assert that the decision to have a broad range of products is to allow the business to maintain sustainable performance even when some products are not selling. Below is a graphical illustration of how operations will be implemented during peaks and troughs
- If you are seeking employment, identify key times during the year when employment might be more readily available in your industry and create a timeline of tasks to be completed prior to these dates.
g. Update resume, update LinkedIn profile, etc.
Month
Production Focus
Example: Jan
School Holidays: No Students
Focus on Marketing to students and parents
Example: Feb
School Term 1: Peak enrolment time
Focus on administration and bookings
Begin tutoring classes
Jan
Low laptops sales
Focus on marketing and selling watches, sneakers, and necklaces
Feb
Low laptops, watches, and necklaces sales
Focus on diversifying and marketing the sneakers products
Mar
Low watches, sneakers, and necklace sales
Focus on marketing laptops
Engage in a two-week business development program (conferences and seminars)
Apr
Low laptops, watches, and necklace sales
Focus on busting sneaker sales
Engage in a two-week business development program (conferences and seminars)
May
Low sales across all products
Focus on business conferences and seminars for branding and networking (2 weeks)
June
Low sales across all products
Focus on business conferences and seminars for branding and networking (2 weeks)
Jul
Low sales across all products
Focus on business conferences and seminars for branding and networking (2 weeks)
Aug
Low sales on laptops and necklaces
Focus on boosting sneakers and watches sales
Engage in a week-long business development program (conferences and seminars)
Sept
Slight sales increase in all products except necklaces
Focus on busting sales for the products
Engage in a week-long business development program (conferences and seminars)
Oct
A surge in sneakers sales
Focus on boosting this product’s sales
Nov
Demand increase for sneakers, watches, and necklaces
Invest in marketing these products for increased sales
Dec
Sharp surge in sneakers sales, and a huge increase in watches and sneakers
Focus on meeting the heightened demand
In addition, address how you would manage the following:
What procedures will you utilize to suit a sudden increment sought after?
- What growth strategies will you utilize to accommodate a sudden increase in demand?
- Temporary staff – This option will be highly convenient in December when the sales record a sharp increase. The temporary members will be in charge of quality control.
- Drop shipping – This technique describes the underlying business model used by AcyTex, and it will be useful during sudden demand increase since the firm will not have to deal with extra inventory costs.
- What strategies will you employ to accommodate a sudden decrease in demand?
- Embrace technology – marketing is a crucial part of sales, so, when demand decreases, products will still be marketed through digital avenues. It should be understood that priority will be given to the high-performance products to boost sales.
- Quality Control
What processes and measures will you use to ensure consistent quality and improvement of your product or service?
Producers: how will you maintain product consistency on a regular basis?
Service providers: how will you ensure the quality of your service is delivered consistently?
Job seekers: what will you do to maintain and improve your skills until you find employment?
On-site supplier evaluation – This phase will be conducted before the AcyTex store enters into any dropship supply deal with any manufacturer or wholesaler. Team members will visit the facility to ensure that products are of the desired quality. Eligible supplies will have high quality programs and reliable return-policies.
After-service enquiries – The customer support personnel will reach out to clients after every purchase to ensure that products are satisfactory. AcyTex will offer a return policy for low-quality goods.
- Maintenance Plan
Complete the table below listing the items requiring maintenance, and explain how you intend to manage this requirement. Include all equipment used in your business including plant, tools and office/computer equipment. Estimate the costs associated with carrying out these maintenance activities Tip: remember to include it in your financial cash-flow projection
Item
Potential fault
Maintenance Plan
Associated Costs
E.g. Vacuum cleaner
Breakdown or loss of suction
Empty, clean and store equipment daily according to business procedure.
Test/Tag and service equipment every six months
$25
Database system
Memory usage
Expand the database
$120
Landing page
Outdated version
Upgrade the system
$120
- Monitoring Performance
Complete the table below listing a minimum of 4 business key performance areas and identify the systems you would use to monitor and record necessary information for these areas. (EG: resource usage, product service output, wastage, profit, stock levels, stock turnover, debtor / creditor payments, market share, customer feedback, product returns, safety, efficiency, breakdowns).
Key Performance Area
Monitoring
Resources & Recording systems to be used
Frequency
Marketing
Monitoring of customer reactions and orders taken as a result of advertisements placed in local newspaper
Web analytics
Order & Despatch report
Weekly
Resource usage
Monitoring operating cost
Utility bills
Supplier invoices
Monthly
Customer feedback
Customer satisfaction levels, complaints and returns
Customer feedback surveys post service delivery
Complaints register
Monthly
Product Returns
Return rates
Product return report
Bi-annually
- Networks, Industry and External Business Environment
- Identify any current personal contacts and associations within your specific industry who could provide you with initial advice or mentoring while you set up your business or search for employment.
As an already established entrepreneur, my business school instructor will play a crucial role as my mentor.
- List three industry networks you intend to be involved with. What is the cost of yearly membership to the network? Tip: remember to include it in your financial cash-flow projection
Make sure you include attendance at these events in your timetable if you intend to go regularly.
- Australian Information Industry Association (AIIA) – Annual membership fee of 150 dollars
- Australian Retailers Association – Annual membership fee of 500 dollars
- National Online Retail Association (NORA Network) – Zero Annual membership fee for retailers
- How will you stay informed of changes, trends and growth patterns of your industry?
- Professional development workshop/seminars
- Workplace health & safety
As an employer, you are responsible for providing a healthy and safe working environment for your employees. List five potential hazards and detail procedures to be followed to minimise or eliminate risks to self, staff and customers (& general public). Include the estimated costs associated with these strategies Tip: remember to include it in your financial cash-flow projection
https://content.api.worksafe.vic.gov.au/sites/default/files/2018-06/ISBN-Officewise-guide-to-health-and-safety-in-the-office-2006-01.pdf
Potential Hazards
Strategies to minimise risk
Costs
1 Optical damages
Monthly eye check-ups and mandatory off-work days (twice per week)
$20 per month
2 Workplace stress
Team work and bi-annual counselling sessions
$200 per session
- Statement of Personal & Financial Position
Sole proprietorships often face a huge challenge as their fiscal operations are directly linked to the owners’ personal finances. On this note, I intend to enhance my financial position through savings injection and venture capitalist funding. I will save the income I generate from external sources, then use the money to fund business processes. This approach will allow me to enhance the value of AcyTex while facilitating its daily operations. Venture capitalist funds will be sourced in the second year to separate the business from my personal finance. At that point, I will partner with a venture capitalist who will purchase some shares of the business at a price based on the firm’s value.
- Personal Income & Expenditure
6.1.1 Personal Statement - Income & Expenses
INCOME
$
EXPENDITURE
$
(Average Monthly)
(Average Monthly)
DRAWINGS
500
Credit Commitments -:
Other -:
Mortgage
Spouse Income
250
Other Loans -:
Basic Family Payment
250
Personal Loans
Interest / Dividends
100
Credit Cards -:
Rent Received
Bankcard / Visa
Part-time work
300
Other credit cards (Store)
Other Commitments -:
Rent / Board
50
Superannuation
Insurance -:
Life
House & Contents
Living Expenses -:
Home Maintenance
150
Food
150
Take-Away-Food
Motor Vehicle -:
Registration & Insurance
20
Fuel & Oil
30
Repairs & Maintenance
20
Utilities -:
Gas
10
Electricity
20
Rates (Council / Water)
10
Telephone
30
Education -: (Self & Children)
Fees, Uniforms, Excursions
Books, Stationery etc
Public Transport
Clothing (incl. Shoes)
Children's Pocket Money
Entertainment -:
Sport, Theatre etc
Pets
Cigarettes / Alcohol
Total Monthly Income
1400
Total Monthly Commitments
490
Deficit
0
Surplus
910
TOTAL
1400
TOTAL
1400
6.1.2 Personal Statement - Assets & Liabilities
ASSETS
$
LIABILITIES
$
Cash at Bank
18700
Mortgage -:
Term Deposits
Other Bank Accounts -:
Building Societies
Credit Unions
Other Financial Institutions
House & Land at -:
Address
Other Properties -:
Address
Motor Vehicle/s -:
Personal Loans
Make Model Reg'n
Mastercard -:
Furniture / Household effects
1000
(limit $
Life Policies (Surrender value)
no. )
Superannuation
Visa -:
Motor Bike
(limit $
Caravan
no. )
1700
Boat
Other Credit Cards -:
Jewellery
300
(e.g. Store Cards)
Paintings
200
Current Bills (Total)
Collections (Stamps, Coins etc)
Shares / Investments
500
Total Assets
20700
Total Liabilities
1700
Deficit
0
Surplus
19000
TOTAL
20700
TOTAL
20700
- Value of Business Assets Currently Owned
The information contained here will provide the basis for your initial Balance Sheet. List any asset(s) and their current value.
Item
$
Capital
18,700
Office Equipment (Furniture)
1,000
Shares/Investments
500
Total
20,200
- Business expenses for the Next Two Years
Think of your business expenses as two categories; your start-up expenses and your operating expenses. All the cost of getting your business up and running should be considered as start-up expenses.
- List start-up expense items for business operations (these are not business assets)
Item
$
Business name registration
Insurance
Initial stock ( inventory)
Licenses and permits
Advertising and promotion
500
2,400
20,700
1,000
1,780
Total – Start-up expense
$26,380
- Using the table below identify ongoing operational resource required for your business. The list should include any plant and equipment, fittings and tools needed for the business for the next two years.
Item
$
Date *
Website (Landing Page)
Office Furniture & Equipment:
· Desks
·
· Chairs
·
· Computers
·
· Fax, telephone
50
90
90
120
40
01/12/2020
01/12/2020
01/12/2020
01/12/2020
01/12/2020
Total
$340
01/12/2020
Tip: remember to include it in your financial cash-flow projection
Most new businesses have a finance requirement. One of the main reasons for small business failure is under-capitalization. It is especially important therefore to carefully consider and realistically calculate your finance requirements.
The cashflow forecast will indicate any deficiencies in funding requirements and, for the business to be viable, sources of finance to cover such deficiencies will need to be confirmed.
Review cashflow to determine how long will it take for the business to start showing a cash surplus. Many businesses take one or more months to establish before sales generate sufficient income to cover expenses. Therefore, in addition to Resource Requirements and Start Up costs, it is prudent to have access to funding equal to 2 to 3 months operating costs to allow the business the necessary time to become established.
Business Start Up Costs
Cost of Goods Sold
350
330
330
Payments
Accounting
50
50
50
Advertising & promotion
100
80
80
Bank charges
Furniture & Equipment
300
Insurance
200
200
200
Interest
Lease / Rent
Legal costs
Utilities
M.V. - Fuel & oil
M.V. - Rego & insurance
M.V. - Repairs & maintenance
Printing, stationery & postage
40
Professional development
54
54
54
Consumables
Rates
Salaries & wages
200
200
200
Superannuation
Telephone - Landline, mobile, ISP
Workcover
Plant & Equipment (Capital)
GST Paid on Inputs
0
0
0
GST Paid to ATO
0
0
Drawings
Loan Repayments
Total Payments
944
584
584
Total Initial Expenses for the first three months
$2,112
Available Funds
Do you have a Shortfall of cash? No (there is no shortfall of funds)
The remaining balance is = $ 18,588
Provide an explanation below of how you would source funds to cover total start-up expenses and additional funds identified as needed to support the start-up and first 2 to 3 months of business operation. Remember to show repayments of loans and interest in your cashflows.
If no borrowings were needed, as an assessment requirement, you will need to provide detailed information as to how you would have sourced finance from an independent sources eg. ANZ bank.
The Australian government is currently supportive of small and medium-sized enterprises. Such a bold position has inspired support from independent financial sources such as banks and other hedge fund sources (Yesseleva-Pionka 2019). As far as AcyTex is concerned, the ANZ bank’s business growth fund will be sourced to finance at least 2-3 months of the business operations in the first financial year. For this fund to be accessed, the business ought to be registered and operational (Yesseleva-Pionka 2019). Since the ANZ business growth fund is usually released in the form of grants, it appears more convenient than bank loan options, even when the rates are as low as 1.5 percent. Noteworthy is the fact that the loan option will be considered if the ANZ bank does not release this grant.
- Pricing Policy & Rationale
This section requires you to calculate what you need to charge (refer to Unit 7 notes for methods). You already know from your market research what you are going to charge. Only complete sections applicable to your business pricing.
- Calculation of an Hourly Rate for Service Provided (if applicable)
Explain how you calculated your hourly rate. Be very conservative about the hours you can actually charge for in the early stages of your business.
The mark up percentage for the AcyTex products is based on the general formula: ((sales price – minus unit cost) / unit cost)) x 100.
If you are a Manufacturer explain how you calculated your wholesale price
- Calculation of a Sale Price for Online Sales (if applicable).
While the mark-up retail price was also utilized to help define the price, AcyTex pricing is tethered to average sales price for similar products in other markets. Such a move makes perfect sense especially since the business operates as a middle-man
PROJECTED CASH FLOWS
YEAR 1
(Drawn from Financial Spreadsheets)
YEAR 2
Drawn from Financial Spreadsheets)
Total Revenue
$28,890
$62,130
Cost of Goods Sold
$9,950
$16,130
Total Payments
$8,168
$10,838
Total (Revenue less COGS & Payments)
$10,772
$35,162
Estimated Tax Savings
$4,270
$13,459
Opening Bank Balance
$1,400
$20,211
Closing Bank Balance
$20,211
$55,471
BUDGETED PROFIT & LOSS
YEAR 1
(Drawn from Financial Spreadsheets)
YEAR 2
(Drawn from Financial Spreadsheets
Total Revenue
$28,890
$62,130
Cost of Goods Sold
$9,950
$16,130
Gross Profit
$38,840
$78,260
Total Expenses
$8,168
$10,838
Net Profit before Tax
$30,672
$67,422
Less Tax
$4,270
$13,459
Net Profit after Tax
$26,402
$53,963
Proprietorship = $ 20,700
Total Assets = $ 1,400
Total Liabilities = $ 0.00
Proprietorship = $ 47,102
Total Assets = $ 32,072
Total Liabilities = $ 4,270
Proprietorship = $ 101,065
Total Assets = $ 99,494
Total Liabilities = $ 17,729
Assistance may be found at www.ato.gov.au or www.business.vic.gov.au
- List the Taxation Obligations For Your Business
- Personal Income Tax
- Payroll Tax
- Source Documents
List the source documents and records you will need to keep in your business. State where appropriate how long they must be kept.
Source Documents
Duration
Sales Receipts
Entire business life cycle
Bills
Entire business life cycle
Invoice Statements
Entire business life cycle
Profit and loss statements
Entire business life cycle
Asset Purchase records/receipts
Annually
At what level of Revenue does GST Registration become applicable? $ 75,000
Based on your projected revenue – will you be registering for GST? No
Year 1 $(From the P & L). $(From the Cash Flow) per month has been provided.
The tax rate for year 1 is $ 356 per month. This amount is deducted from the company’s finances on monthly intervals.
Year 2 $(From the P & L). $(From the Cash Flow) per month has been provided.
The tax rate for year 1 is $ 1,122 per month. This amount is deducted from the company’s finances on monthly intervals.
The break-even point is the sales volume at which revenues and total costs are equal and so no profit or loss is made. Break-even analysis helps you determine your fixed and variable costs so that you can set your prices appropriately and forecast when your business will be profitable.
Carpe Diem produces a single product. The following cost data is given about its product:-
Selling price per unit
$17
Fixed expenses
Selling & administration
$130,000
Interest expense
$10,000
Variable expenses
Cost of goods sold
$4
Selling & administration
$3
Formula:
Contribution margin = Price per product – Variable cost per product
Breakeven = Fixed Costs
Contribution
- What is Carpe Diem’s contribution margin? What is the business contribution margin for your business?
Carpe Diem’s Contribution Margin = 17 – (4 + 3)
Answer = $10
AcyTex Contribution Margin = 450 – 360
Answer = $90
- What is the break-even point in units for Carpe Diem? What is the break-even point for your business?
Carpe Diem’s Break Even = 140,000/ 10
Answer = $14,000
AcyTex Break Even = 8168/90
Answer = $90.75
- If Carpe Diem wants to earn a profit of $42,000 instead of break-even, how many products the company must sell?
No. of Products = profit/contribution margin (42,000/10)
Answer = 4,200 products
- Ratio Analysis – Postgraduate And Honours students only
- What does the liquidity ratio measure?
Liquidity ratio measures an organization’s capacity to resolve its debt obligations while maintaining fair margins (Cockcroft & Russel 2018).
- Which ratio measure the income or operating success of a business?
Profitability ratios measure the operating success of a business (Cockcroft & Russel 2018).
- What does the leverage ratio tell us about the business?
It offers a glimpse on the amount of debt incurred by a business, and how it is bound to impact future operations (Cockcroft & Russel 2018).
Bibliography
Cockcroft, S. and Russell, M., 2018. Big data opportunities for accounting and finance practice and research. Australian Accounting Review, 28(3), pp.323-333.
Yesseleva-Pionka, M., 2019. Australian Higher Education Sector and Small and Medium Enterprises (SMEs). In ICSB World Conference Proceedings (pp. 1-7). International Council for Small Business (ICSB).
References
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