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From Book: Ice to the Eskimos: How to Market a Product Nobody Wants; Book author- Jon Spoelstra, 1997.

Using Spoelstra’s book, take 3 ideas he presented and apply it to one sports team/event of your choice (the same team for all 3 ideas). Focus on the details of how you could implement the ideas, not just reviewing the Spoelstra ideas! Make sure the ideas you chose from Spoelstra are clear! 6-7 pages, typed, double-spaced, Times New Roman 12 pt font.
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