Global Fashion Merchandising

  Mexico is the 2nd largest economy in Latin America. Its economy had been slowly growing but developments in 2019-2020 related to widespread crime and Covid caused a downturn. 2021 saw some growth which has continued. Mexico is open to trade.The services and manufacturing industries are important with sectors such as food, beverages, tobacco, clothing, transportation vehicles and tourism dominating. There are strong trade programs with both the U.S. and Canada. when Covid-related issues altered supply chain services from China ,the Mexican apparel manufacturing sector benefited Unfortunately, poverty and crime are major issues that impact quality of life and economic progress. . The current President of Mexico is Andres Manuel Lopez Obrador.(AMLO). His political party is MORENA, a left of center democratic party., and he is considered to be socially liberal. He is proving to be rather authoritarian but he has been extremely popular with Mexicans The poorer class is particularly feel he is making a difference.However, recent actions have turned many off -( see provided WAS opinion.) He is very critical of the press and has tried to silence his critics. His ethics have come under scrutiny for abusing Mexican laws and possible mishandling of funds, but largely people do not seem to care. Mexico continues to have a high violence crime rate,. Currency:Peso 18.09 to the U.S. Dollar .One reason Mexico is popular with tourists: There continues to be State Department warnings about safety. - Discuss how Mexican consumers are different from U.S. consumers in spite of such close proximity and the high level of U.S. influence on the country. 20 pts - What affect does the need for status have in influencing the behaviors of Mexican women? 10 opts - Looking at Walmart as a retailer who has expanded into Mexico, Mexico have an emerging Middle Class? 10 opts Use the 6 points on the Measurement Guide for Evaluating Emerging Market Potential to evaluate FDI in Mexico current -2023. 60 pts.total. Measurements for EM status for business potential includes the following: 1.Moving to an open economy ( open for international exchange) 2. A growing young, well educated, skilled - techno- friendly, and wordly population 3. An improving infrastructure - roads, electricity, phones, computer technology, transportation, airports and or ports. 4. Stable government with a favorable attitude toward trade and the desire to invest within the country for the common good. 5. Ease of entry for foreign investment and a welcoming and safe attitude toward foreigners. 6. Good merchandising prospects - an appetite for ownership, materialistic need - a way to make a profit.