Select a hashtag campaign that is both popular and current (in the last 2 years).
The campaign should be one that attempts to promote awareness on an issue or
invoke social change. Browse all information associated with the campaign
including articles, videos, and any promotional material found on social networks.
Describe the campaign’s purpose. What is the main goal the campaign is trying
to accomplish and how? What are the inner workings of the campaign? In other
words, explain what consumers/audience do with the hashtag (example: share
an experience, story, or photograph).
Describe the campaign’s intended audience. Who is the target audience of the
campaign? Explain why this is the target audience for the campaign. In what
ways does the campaign attempt to connect with the intended audience? Is
there a connection between the intended audience and the purpose of the
campaign?
Do you think the campaign is effective in delivering its purpose? What are the
strengths and weaknesses of the campaign? Based on your research, what has
been the response to the campaign?
