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Health care organizations are critical in promoting public health by meeting the health care needs of the population. This document seeks to discuss the five parts of healthcare marketing in the following health care organizations; Questcare, Massachusetts General Hospital, and Mid Coast Hospital. Hospitals are the most significant healthcare organization. Questcare is a hospital with a culture of quality patient care services. It began delivering quality medical services in 1996 as a physician-owned and operated provider group and has grown into a multi-specialty practice with over 750 providers operating in 56 facilities in multiple states (Garite, Levine, Olson, 2015). Notably, Questcare is now a nationally-recognized leader in hospital-based provider services.

Massachusetts General Hospital began in 1811 and had been committed to delivering high standard medical care. The hospital has posited a high level of commitment to advancing quality care throughout the decades (Lomperis, Howard, Turner, 2014). To meet this goal, the hospital pioneers research on various health issues and educate future health care professionals. Mid Coast Hospital resulted from the merger of two distinct hospitals – Bath Memorial Hospital and Regional Memorial Hospital. It opened its modern campus in 2001 and has been expanding since (Palmer, Kramlich, 2011). By 2009, the hospital established its new emergency department with more surgical inpatient beds. In 2015, the Parkview Adventist Medical Center merged with Mid Coast Health Services to form Mid Coast–Parkview Health services that are focused on improving the health of the community. Each of the above healthcare organizations is characterized by the five Ps of healthcare marketing that include; patients, physicians, professional healthcare administrators, policymakers and payers. Questcare Hospital explores the first P of healthcare marketing i.e. patients, by focusing on the patient needs and putting the patient interest first (Garite, Levine, Olson, 2015). To meet its objective, the hospital employs the second P i.e. physicians, to ensure quality service delivery and to influence the clinical outcomes of the hospital. Moreover, the hospital utilizes the third P, i.e. professional healthcare administrators, by recruiting competent administrators that are capable of effective running of the institution. This is critical for the hospital, given the role of the administrators in decision making and pioneering of approaches towards meeting the goal of the organization. Also, this hospital has its focus on healthcare policies as the third P. These policies regulate the operation of healthcare organizations, and the hospital is keen to ensure complete adherence to legislations enacted to regulate healthcare industry. Finally, Questcare hospital is focused on the impact of policies on the payer systems and pays close attention to the impact of the complicated payer landscape on commercial viability (Garite, Levine, Olson, 2015). Notably, the marketing potential of this hospital is significantly improved by its adherence to the five Ps of healthcare marketing.

Similarly, the Massachusetts General Hospital is keen on the five Ps of healthcare marketing. The hospital is focused on patients’ needs and strives to improve the quality of services by encouraging professionalism among the physicians as the second P in the healthcare marketing (Lomperis, Howard, Turner, 2014). The organization’s management consist of competent and well-trained professional healthcare administrators who are compelled to quality health outcomes by their professionalism and good leadership skills. Notably, the hospital ensures complete adherence to healthcare policies and participate in policy making process. Finally, as noted with the Questcare Hospital, the Massachusetts General Hospital is focused on the impact of policies on the payer systems and pays and is concerned about the impact of the complicated payer landscape on the commercial viability of the organization (Lomperis, Howard, Turner, 2014). The adherence to the five Ps of healthcare marketing will significantly improve the marketing potential of this organization. Although the Mid Coast Hospital is focused on the five Ps of healthcare marketing, the organization posit lack of focused strategic management induced by lack of the third P in its marketing operations (Palmer, Kramlich, 2011). The incompetence and lack of professional healthcare administrators in this institution have seen the institution fail to meet the required standard healthcare services as stipulated by the healthcare legislations that define healthcare policies (Palmer, Kramlich, 2011). This may negatively impact the marketing potential of this organizations.

Through strengths, weaknesses, opportunities and threats (SWOT) analysis, the marketing potential of an organization can be determined (Wickramasinghe, Takano, 2010). SWOT analysis is critical in determining areas of concern marked with underperformance as well as strengths of the organization that set the organization apart as a competitive advantage over similar organizations (Wickramasinghe, Takano, 2010). This will enable the organization to qualitatively and quantitatively analyze its marketing potential and adjust accordingly.