Answer

Home Try-On: Making Online Shopping even better than In-store Shopping

Background

When it comes to in-store shopping versus online shopping, overall, approximately 51% of Americans prefer shopping online and it is now confirmed that e-commerce is rapidly growing to overtake traditional retail or in-store shopping. For instance, in the US markets alone, customers make an average of nineteen online purchases annually. Online business breaks physical barriers since it is open to the world. It does not depend on the number of individuals passing through the street or brochures one delivers to mailboxes. It will further create new sales options like drop shipping, which allows business to open new and better lines of products and further diversifies the revenue streams without necessarily making a huge investment.

Following the rapid growth of technology, several businesses have considered to switch over to electronic ways of making purchases. It is ideal for businesses to consider using the internet as the main vehicle when conducting commercial transactions. Clearly, since online stores do not suffer space constraints, a wide range of products can readily be displayed across a variety of websites. The strategy further allows an analytical buyer to make purchases of a product after good research.

Solution

Although online shopping is a winning strategy, some clients are reluctant to buy eyewear online because they fear the risk of placing orders on commodities that might not suit their preferences or become disappointed with its quality. To overcome this fear, Warby Parker has offered a Home Try-On, where individuals are permitted to place orders for five different pairs of frames, take a duration of five days with them before making the final decision on the exact piece they would like to offer. With this strategy, there will be increased flexibility in online shopping because clients will be better placed to get in physical contact with desirable frames before deciding on a particular one. Implementing this move will boost the organization profits to great margins because clients not only shop at the comfort of their homes but are also allowed to select the most suitable product.

Recommendation

The afore-mentioned Home Try-On strategy can best be implemented by displaying a wide variety of frame products so that it attracts a wide clientele base with different tastes and needs. This enables the traffic visiting various Warby Parker sites to compare the finishes, features, and products of the pieces on display. In the end, clients make a more informed choice before placing orders, so that after they receive the items, they can compare five pieces and select one that suits their needs. Customers prefer transactions that make them feel satisfied with the products they have purchased. If Warby Parker adopts this new strategy, then it will a very critical competitive advantage that can help hit considerable profit margins, business growth, and positive client reviews that will pull greater traffic on the organization’s site.

Implementing the Home Try-On, if properly managed and operated under strict regulations, will work for the good of the company. As a competitive advantage, it will secure a wider clientele base as opposed to another product line that purely focuses on online shopping. Although online shopping still works, it needs to be spiced up with a realistic trick so that customers can prefer Warby Parker’s services to the rest.