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IFE Matrix Findings and Implications

The Internal Factor Evaluation (IFE) Matrix has helped in identifying the strengths and weaknesses of Disney. The matrix is important because the findings will be used in making strategic decisions for the company. Hence, the company will know which areas to use at its advantage and what it should improve for a better overall performance.

            From the findings, it is clear that Disney has many strengths. Out of the 10 identified strengths, only two were minor strengths. The rest were major strengths which can be used to the advantage of the company. For example, it has a string brand name with a market capital of around $338.4 billion. It also offers some of the most popular products across all business segments. The negotiation skills and commitment to its target audience are also outstanding. Hence, such findings can be used to position the company in such a way that more benefits can be enjoyed.

            In relation to the weaknesses, the company has four major weaknesses that it needs to address accordingly. The first relates to high turnover of employees in the year 2020, where many others were also laid off. The company also has many direct competitors in all the business segments. There is also a great loss that is experienced when money is spent on employee training for those who do not maintain their positions in the company. Lastly, Disney depends heavily on income from North America, rather than all other target markets.

            These findings are important because they highlight the areas where the company needs to improve on to avoid losses. Also, it highlights the strengths which can be used as leverage to ensure great future performance. Therefore, they are a guide on what needs to be done in order for the company to achieve its set goals.