The goal of this assignment is to integrate a piece of primary research (in psychology or consumer behavior) with management decision-making. You should survey the literature to find a paper of interest and think about how those findings could be extended and applied to a real-world situation. Once you’ve identified an interesting paper, you should write up a summary, critique, and extension. Throughout the paper, your goal is to explain how the research questions could help a business make better decisions or create a stronger strategy.
Find an empirical paper on any aspect of consumer behavior that you find interesting — To get you started you can read this analysis of various topics that are often published in the field of consumer behavior (http://journals.sagepub.com/doi/full/10.1177/2158244016645638) or peruse the consumer behavior section of HBS’s Working Knowledge publication (https://hbswk.hbs.edu/Pages/browse.aspx?HBSTopic=Consumer%20Behavior).
These resources are just a starting point; in both cases be sure to search for, read, and use the primary source you identify.
Write up a brief (approximately 250 words) summary and critique of the paper.
Based on your critique, formulate a follow-up hypothesis, and propose an experiment that could test that hypothesis.
The experiment proposal should be approximately 500-750 words and clearly indicate your hypothesis
Sample Solution