Internal and External Persuasive Communication

Answer

Memorandum and Press Release to the Internal and External Stakeholders

Memorandum to Quality Control Team

Date: April 14, 2021

To: Quality Control Department

From: Head of Marketing

RE:

                I am writing this memo to quality control regarding the issue of a bug in the new game that is set to be released soon. This memo is to notify the department to consider rescheduling the release date to allow the developers to make changes before the game reaches the consumer market. As every individual is aware, Best Games has been dedicated to introducing the most epic games in the market. This aptitude has made the company flourish and is currently considered the leading competitor in video game production. However, recent events suggest otherwise. With the trend being witnessed, Best Games will certainly lose a significant market share simply by overlooking the quality of products that the company offers to its potential customers. In the next few months, the company is expected to unleash a new game, an action anticipated to place it on the global scale. However, it has been determined that the game is not ready to be produced on a mass scale owing to the problem of a bug in the game’s program. This uncertainty is relatively risky considering the company considering that the game’s low quality will impact customer loyalty. Respectively, the company’s future earning will be affected negatively.

 Present Scenario

Before resorting to the solutions, it would be imperative for the task force at the quality control department to realize that every decision has been fixed to sustain both the company’s and the public’s interests (Nyadzayo & Khajehzadeh, 2016). Every decision is made in a way that, despite the interests of the customers and the company, are being observed, future sustainability, as well as profit-making, is not threatened. In connection to this, Best Games aspires to establish very high-quality standards among all its products, irrespective of the cost.

Benefits and Rationale

Given the scenario defined above, the management suggests the postponement of the official release date of the video game to allow developers to effectively remove the bug prior to the customers purchasing the product. This decision correlates with the following certainties: If the game is released as planned, Best Game will make significant profits from the high sales anticipated during the holiday season. In the process, the immediate high expectations from customers will be satisfied (Nyadzayo & Khajehzadeh, 2016). This also signifies that the extra cost which the company would have incurred by rescheduling the release would be avoided. However, this move will only beneficial for a short period. Similarly, it will affect the company’s future ambitions since although the game is still playable, the bug will eventually affect its quality. As such, the public, who the company respects, will lose faith and consider utilizing products from rival firms. Losing loyalty from its customers is a risk that Best Games is not willing to take.

Conversely, postponing the release date of the new game will give quality assurance and production teams ample time to remove the bug. Outwardly, this is rather risky owing to the following factors. Best Games will forgo the profitable holiday season sales. As a result, the company’s profits will be dented, but for a short period. Another facet emanating from the postponement of the video game is customer dissatisfaction (Cossío-Silva et al., 2016). Likewise, this move will require more funds to cater to the extra funds that will be incorporated in the editing of marketing materials. Additionally, the public relations department will have the task of ensuring the Best Game’s image is not affected. Regardless, these are short-term shocks that the firm can tolerate in the long run. Additional funds utilized to support extra marketing activities and revenue forgone during the festive season can be recuperated via aggressive future sales. The dissatisfaction inflicted to the consumers through the delay on the release date does not, however, impend customer loyalty as much as the game’s poor quality could do (Varvaressos, Lavoie, Gaboury & Hallé, 2017). Such dissatisfactions could be solved through future promotions events as well as the guarantee of good quality products.

Reasons for Selecting the Solution

The most important aspect to consider in this situation is that rescheduling the release of the video game does not threaten the future of Best Game as much as releasing it to the public with the bug intact. Moreover, the firm will uphold its valued business ethics and retain the loyalty of its customers (Cossío-Silva et al., 2016). For the sake of the firm and the customers, it is essential for quality control department to consider postponing the release date of the video game to give developers ample time to make effective improvements. 

Press Release to the Consumers

BEST GAME PRODUCTION IS SET TO CHANGE THE RELEASE DATE OF THE NEW GAME DUE TO AN APPARENT BUG

Wednesday, April 14, 2021

Scenario

Currently, Best Game is the leading, producer, developer as well as distributor of video games, globally. In the last decade, the firm has provided its customers with top-notch and interesting video games that not only entertain but also encourage consumers to appreciate modern technology (Cossío-Silva et al., 2016). One of the most popular products from the company is the serialized gamers. This year, Best Game Productions is preparing to release a new season of the current video game series. In line with this, the firms would aspire to release to their customers, some information related to the impending release of the new season that is supposed to air out during the next holiday season.

Best Game productions takes the quality of its gaming products seriously. With this, the production process is stringently monitored to ensure that all gaming products pass the firm’s internal as well as external quality checks, prior to being released to the consumer market. The company’s developers, quality control, and productions teams combine efforts to ensure that small weaknesses in every product are spotted and rectified before they reach the consumer market. In line with quality assurance procedures, one of the company’s quality checks entails reviews by both internal and external video game specialists, suppliers, consumers, legal authorities, and developers. Usually, this is a rigorous exercise that takes a lot of time as initially expected. The tenacity of such rigorous reviews is to guaranty that the company’s customers only get quality products that are worth their money (Nyadzayo & Khajehzadeh, 2016). Respectively at Best Game Productions, every department is committed to producing the most desirable quality products to our valued customers.

Benefits and Rationale

The company would inform all its customers that the new season of the current video games series, set to be released soon is undergoing reviews from professionals and other consumers (Cossío-Silva et al., 2016). The quality control task force at Best Game Productions would like to notify every customer that one of the reviewers has noticed a technical hitch in one of the new season’s applications. The identified issue is trivial but significant to the general performance of the video game. The company would like to inform its customers that the company is willing to release the new game as it is considering that the issue has an insignificant effect on the game’s performance. However, since Best Game Production values quality over quantity, the management has considered taking back the program to the development team, which is dedicated around the clock to make effective amendments on the technical details before the final product is released to the consumer market.

Reasons for Selecting the Solution

The company would like to assure its customers that the apparent issue is merely technical and does not pose any risk to its users or product in general. The only problem is the processing speed of graphics under high resolutions. Best Game Productions values are customers more which is why it is focused on correcting any issue that emanates from the products prior to its official release date since the firm aspires its consumers to attain and experience maximum enjoyment as well as benefits (Nyadzayo & Khajehzadeh, 2016). With this information, the release date of the new season will be delayed for few weeks to give the technical team enough time frame to amend the issue. The company is certain that fixing this problem would certainly enhance the game’s performance. Due to the delay, the company will not be able to release the new season of the video game as planes initially. Therefore, the new season will be unavailable in all our stores during the coming holiday season. The verdict for the delay in releasing the new game is set in the best interests of both the internal and external stakeholders. Nevertheless, we promise our customers that the issue will be fixed in a few weeks and the game will be ready by January.

The management of Best Game Productions would like to guarantee its customers of timely delivery to all its gaming products and that such a scenario would hardly occur again in the future. Moreover, future products developed by the company will be thoroughly reviewed during the development process to avoid similar delays (Cossío-Silva et al., 2016). Best Game Productions highly regrets any inconvenience instigated to our venerated customers.

More information on the rescheduling process is available at www.bestgameproductions.org.

Contacts

Best Game Productions –USA

Tel: 02074274619

Email: bestgameproductions.org.

Executive Director- Best Game Productions

Edgar Raval

Tel: 02077492283

Email: [email protected]

About Best Game Production

Best Game Productions is a developing, producing and marketing company for video games situation in San Francisco USA. Since its conception in 1990, the company has been on the forefront in producing and developing video games that have entertained gamers. The company is devoted to always inspire gamers to appreciate technology in the modern world.