QUESTION
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KY Logistics& Distribution Company (KYLOD) IT Strategic Plan
KY Logistics & Distribution Company (KYLOD) IT Strategic Plan, Part 2
Before you begin this assignment, be sure you have read the “KY Logistics & Distribution Company Case Study” and the feedback you received on your IT Strategic Plan Part 1 assignment. Also, be sure you have read the course content materials that have been assigned to this point.
Purpose of this Assignment
This assignment gives you the opportunity to apply the course concepts to complete the development of an Information Technology Strategic Plan (ITSP) to support the strategic direction of KY Logistics & Distribution Company (KYLOD). This assignment specifically addresses the following course outcomes to enable you to:
- identify, define, and explain the concepts of information technology governance and management
- apply best practices in information technology management and governance to make, defend, and justify an IT decision
IT Strategic Plan for KY Logistics & Distribution Company
For the previous assignment, you developed Part 1 of an IT Strategic Plan for KYLOD. For this assignment, you will incorporate any needed changes resulting from the feedback you received on your Part 1 assignment and you will add Part 2. Part 2 will include an IT project that you are proposing that KYLOD undertakes. This new project will be included in the IT Portfolio section of Part 2, and will be further described in a future assignment, the “IT Decision Paper.” The entire ITSP will be submitted as a single document for this assignment.
Assignment
First, you should make any changes to your Part 1 assignment, as indicated in the feedback you received. Then, you will develop Part 2 of the ITSP for KY Logistics & Distribution Company (KYLOD), using the outline below, and add it to Part 1. A single, complete ITSP, with both Parts 1 and 2 will be submitted for this assignment. Note that Part 2 includes a project you are proposing that KYLOD undertakes. In addition to the course materials, at least one external resource (resource other than those provided in the class) must be used. Two or more cited references will earn top credit. Use a separate References page to list just the references you have cited. Remember to use the APA formatting rules and correctly cite and reference your sources with APA format. The assignment must be submitted to Turn-It-In. A Turn-It-In Similarity Report should be available on the site for instructor review; the Assignment should be uploaded to the assignment folder. Use the Grading Rubric to be sure you have covered everything.
Please use this outline to build Part 2 of your IT Strategic Plan. Use the numbering and headings shown below.
Part Two
- IT Strategies - Write four (4) IT strategies and explain how they align to one or more of the business strategies, including the compliance requirements, articulated in the Case Study. If these business strategies were not included in your Part 1 paper, you should add these strategies into Part 1 prior to submitting this assignment. When the full ITSP is submitted for this assignment, there should be a clear link between the business strategies in Part 1 and the IT Strategies in Part 2. Provide at least one (1) internal IT strategy and two (2) business-enabling IT strategies and identify each as either and internal or business-enabling strategy. Refer to the reading on “Creating a Future Vision for the Chief Information Officer” for an explanation of internal and external (business-enabling) IT strategies.
Please complete the following table by copying/pasting it into your paper for this section:
IT Strategy
(Spring 2019)
Strategic Objective, then Explanation of Alignment of the IT Strategy to Business Strategic Objective
Internal/Business-Enabling (state the words “Internal” or “Business Enabling”)
- IT Portfolio Roadmap - The overall IT Roadmap shows the systems that are currently in development or are planned to start within the time frame shown. It is a summary of projects to support your proposed strategy. You should review the case study and identify the new systems that the stakeholders are requesting or that KYLOD has decided to implement. Each of these systems should be entered into the table below under the appropriate functional area, such as marketing or finance. Then, the time frame for developing the system should be presented as a bar in the table. The table covers a six-quarter time frame shown, with each quarter having three months. Thus, the six-quarter time frame looks out a year and a half into the development and implementation of the strategy. Of course, the entire implementation may take longer, but six-quarters allows both short term and long term to be viewed at a glance. For purposes of this assignment, only the projected timeframes to develop the projects are required. The table below shows the five functional areas of an example company and two systems for each area. To develop your roadmap, use a table like the one below to create a timeline; you can copy the table, insert the functional areas and systems that are discussed in the Case Study, and use ‘insert shape – rectangle’ to insert the bars showing the timeframes for development of each. The functional areas and projects in development, and their timeframes should be extracted from the Case Study. Be sure to include an introductory paragraph to explain the table that will follow.
Projects by
Functional Area
Qtr. 1
Qtr. 2
Qtr. 3
Qtr. 4
Qtr. 5
Qtr. 6
Sales
Sales Force Automation
Online Quoting
Product Development
Collaboration – Wikis, Blogs
Showcase Company Products
Marketing
Customer Experience
Marketing Analytics
Finance
Business Intelligence
Global Payroll
Technical Support
Network Upgrade
Data Center Move
- Proposed Project: Next, you will propose a new IT project to support at least one of the strategies in section 1 above and include it in the Table above. Use a different color font to indicate this new project and insert it with the appropriate functional area in your table. In Section 3, describe how your proposed project will supplement the current IT development projects in supporting the business of KYLOD. In a future assignment, you will use this project to develop an “IT Decision Paper”; therefore, you should look at that assignment to be sure the project you propose will be appropriate for that assignment as well. (You can propose a specific vendor package though it is not necessary. However, if you are incorporating an integrated solution, you should discuss the various features of the package that are appropriate for the study. Solutions such as backups, training of employees, utilizing social media, customizing packaging of products for storage and others involving Human Resources are not appropriate solutions for this assignment.) Refer to Case Study for ideas for a new project. This is a major part of the next assignment. Give this some thought.
- Risk Management – List and explain four (4) risks that Jenny should be prepared to manage as she executes her plans.
(1) What risk management techniques can she use for each one to try to prevent and/or mitigate them (accept, reject, transfer or mitigate)? Discuss specifics, related to the case study in your response.This is a good area to do some external research – see what you can find on the web about IT project risks and risk management. (Review the document “IHS Guide to Risk Management” found under the Week 3 readings.) A source must be incorporated into this section for full credit.
- Business Continuity Planning–
(1) List and explain the general steps Jenny should take to develop a Business Continuity Plan for KYLOD so she can be sure that the most important systems will remain operational in the event of a catastrophe.
(2) Include who should be involved in its development and their roles in the BCP.
(3) In addition, from the Case Study, identify what you consider the three most important systems currently in use at KYLOD along with justification of your choices.
(4) Based on the three systems chosen in (3), explain the specific steps Jenny can take to ensure those systems continue to be available for KYLOD in the event of a local catastrophe.(Review course materials on the Business Continuity Plan.)
The "right" and "wrong" answers have to do with whether or not you correctly incorporated the course concepts from the course and addressed all parts of the assignment. The project you propose is not as important as that it makes sense considering the course content and the Case Study. Use the Rubric below to be sure you have covered all aspects of the assignment.
Formatting Your Assignment
- In the ITSP #2 assignment, you are preparing the second assignment which also will include ITSP#1 and the feedback provided on the graded copy and scoring rubric. This should be added to the ITSP #2 requirements. Begin with the updated ITSP #1 document, then add it to the ITSP #2 paper.
- Continue to use a title page from the ITSP #1 assignment that includes: The company name, title of assignment, your name, Course and Section number and date.
- Use the outline format in the assignment instructions above, for these sections:
- IT Strategies
- IT Portfolio Roadmap
- Proposed Project
- Risk Management
- Business Continuity Planning
- Write a short concise paper: Use the recommendations provided in each area for length of response. It’s important to value quality over quantity.
- Content areas should be double spaced; table entries should be single spaced.
- To copy a table: Move your cursor to the table, then click on the small box that appears at the upper left corner of the table to highlight the table; right click and COPY the table; put the cursor in your paper where you want the table and right click and PASTE the table.
- Ensure that each of the tables is preceded by an introductory sentence that explains what is contained in the table, so the reader understands why the table has been included.
- Use at least two resources with APA formatted citation and reference. Any course content should be from the class reading content, not the assignment instructions or case study itself. For information on APA format, refer to Content>Course Resources>Writing Resources.
- Begin a Reference Page for resources required for this assignment. Use APA format for your reference page.
- Running headers are not required for this report.
- Compare your work to the Grading Rubric below to be sure you have met content and quality criteria.
- Submit your paper as a Word document, or a document that can be read in Word. Keep tables in Word format – do not paste in graphics.
- Your submission should include your last name first in the filename: Lastname_Firstname_ITSP2
GRADING RUBRIC:
Criterion
90-100%
Far Above Standards
80-89%
Above Standards
70-79%
Meets Standards
60-69%
Below Standards
< 60%
Well Below Standards
Possible Points
IT Strategies
18-20 Points
Four (4) or more IT strategies (including at least two (2) business enabling strategies and one (1) internal IT strategy) are presented and are clearly and appropriately stated and tied to the business strategies articulated in the Case Study and listed in Part 1; demonstrates thorough understanding of course concepts, analysis and critical thinking.
16-17 Points
Three (3) IT strategies (including two (2) business enabling strategies and one (1) internal IT strategy) are presented and are clearly stated and appropriately tied to the business strategies articulated in the Case Study and listed in Part 1; demonstrates understanding of course concepts, analysis and critical thinking.
14-15 Points
Three (3) IT strategies (two (2) business enabling strategies and one (1) internal IT strategy) are listed, stated and aligned to the business strategies articulated in the Case Study. All business strategies cited are now included in Part 1. There is a clear link between the business strategies in Part 1 and the IT Strategies in Part 2.
12-13 Points
Fewer than three (3) IT strategies (two (2) business enabling strategies and one (1) internal IT strategy) are presented; one or more are not appropriately stated and tied to business strategies articulated in the Case Study; and/or business strategies are not listed in Part 1.
0-11 Points
Few or no IT Strategies are included; strategies do not relate to the Case Study; and/or are poorly written and do not convey the information.
20
IT Portfolio Roadmap
18-20 Points
This section includes an effective and well-written introductory paragraph that is applicable to the Case Study and the table that follows. The IT Portfolio roadmap table of systems in development accurately reflects the information presented in the Case Study (functional areas, systems, and timelines); and demonstrates thorough understanding of course concepts, analysis and critical thinking. Table is very professionally presented, uses a logical and easily understandable structure, and spelling is correct.
16-17 Points
This section includes an appropriate introductory paragraph that is applicable to the Case Study and the table that follows. The IT Portfolio roadmap table of systems in development accurately reflects the information presented in the Case Study (functional areas, systems, and timelines); and demonstrates understanding of course concepts, analysis and critical thinking. Table is professionally presented, uses a logical structure, and spelling is correct.
14-15 Points
This section includes an introductory paragraph that applies to the Case Study. The IT Portfolio roadmap table shows the functional areas and projects in development, and their timeframes extracted from the Case Study.
12-13 Points
This section is somewhat incomplete (lacking in introduction or required table, or table content is incomplete); and/or is not applicable to the Case Study.
0-11 Points
Little or no information is provided on the IT Portfolio; table is missing; and/or information presented does not apply to the Case Study.
20
Proposed Project
9-10 Points
The IT project proposed is appropriate to the Case Study, is aligned to a functional area, supports at least one (1) strategy in Section 1 above, and is included in the table. The explanation of how it supplements the current IT projects in development is clear and convincing and is clearly aligned to the business in the Case Study; demonstrates thorough understanding of course concepts, analysis and critical thinking.
8 Points
The IT project proposed is appropriate to the Case Study, is aligned to a functional area, supports at least one (1) strategy in Section 1 above, and is included in the table. The explanation of how it supplements the current IT projects in development is clear and is aligned to the business in the Case Study; demonstrates understanding of course concepts, analysis and critical thinking.
7 Points
A new IT project that supports at least one of the strategies in section 1 above, has been included it in the appropriate functional area in the Table above, using a different color font. The explanation includes how the proposed project supplements the current IT development projects in supporting the business in the Case Study.
6 Points
The IT project proposed is not appropriate to the Case Study; is not correctly aligned to a functional area; and/or is not listed in the table. And/or the explanation of how it supplements the current IT projects in development is not clear, or is missing.
0-5 Points
No Proposed Project is included; or proposed project is not appropriate to the Case Study and/or is not explained.
10
Risk Manage-ment
14-15 Points
Four (4) or more risks are listed and fully explained, along with techniques to prevent and/or mitigate them; risks and techniques identified are appropriate for the Case Study; section is well written with reference used to support explanation; demonstrates thorough understanding of course concepts, analysis and critical thinking.
12-13 Points
At least three (3) risks are listed and fully explained, along with techniques to prevent and/or mitigate them; risks and techniques identified are appropriate for the Case Study; demonstrates good understanding of course concepts, analysis and critical thinking.
10-11 Points
Three (3) risks are listed and explained, along with techniques to prevent and/or mitigate them; risks and techniques are appropriate for the Case Study.
9 Points
Fewer than three (3) risks are listed and/or explained; lacking in some techniques to prevent and/or mitigate them; and/or risks and techniques are not appropriate for the Case Study.
0-8 Points
Risk Management section is not included; few risks are listed or explained; and/or risks/
techniques do not apply to the Case Study.
15
Business Continuity Planning
14-15 Points
Business Continuity Planning (BCP) section thoroughly covers all four (4) requirements including the major steps needed to develop a BCP and correctly identifies the participants, their roles, and three (3) systems important to the Case Study are listed with complete steps to ensure their continued availability; responses are appropriate to the Case Study; demonstrates thorough understanding of course concepts, analysis and critical thinking.
12-13 Points
Business Continuity Planning (BCP) section completely covers at least three (3) requirements including the major steps needed to develop a BCP and correctly identifies the participants, their roles, and three (3) systems important to the Case Study are listed with steps to ensure their continued availability; responses are appropriate to the Case Study; demonstrates understanding of course concepts, analysis and critical thinking.
10-11 Points
Business Continuity Planning (BCP) section covers at least two (2) requirements including the major steps needed to develop a BCP and identifies the participants; their roles, and three systems important to the Case Study are listed with steps to ensure their continued availability; responses are appropriate to the Case Study.
9 Points
Business Continuity Planning section is incomplete (lacking in major steps, participants, roles, identification of three (3) important systems and/or steps to ensure their continued availability); and/or is not applicable to the Case Study.
0-8 Points
Business Continuity Planning is not included, or severely lacking in completeness and/or applicability to the Case Study.
15
External Research
9-10 Points
Two (2) or more sources other than the class materials are incorporated, are substantive and are used effectively. Sources used are relevant and timely, contribute to the analysis and support conclusions. References are appropriately incorporated and cited using APA style.
8 Points
At least one (1) source other than the class materials is incorporated and used effectively. Source(s) are relevant and contribute to the analysis. References are appropriately incorporated and cited using APA style.
7 Points
At least one (1) source other than the class materials is used and properly incorporated into the text. Reference is cited using APA style.
6 Points
A source other than the class materials may be used, but is not properly incorporated, and/or is not relevant or timely; and/or APA style for references and citations is not followed.
0-5 Points
No external research is incorporated or reference listed is not cited within text.
10
Report Format
9-10 Points
ITSP includes Part 1 (updated/
corrected as needed) and Part 2, integrated into a cohesive document; ITSP is very well written and easy to read; uses correct sentence structure, grammar and spelling; presented in a professional format.
8 Points
ITSP includes Part 1 (updated/
corrected as needed) and Part 2. ITSP reflects effective organization. Few errors in sentence structure, grammar, and spelling; presented in a professional format.
7 Points
ITSP includes Part 1 (updated/
corrected as needed) and Part 2. ITSP has some organization; may have some errors in sentence structure, grammar and spelling.
6 Points
ITSP does not include Part 1; Part 1 has not been updated or corrected; ITSP is not well organized; and/or contains several grammar and/or spelling errors.
0-5 Points
ITSP is extremely poorly written has many grammar and/or spelling errors, or does not convey the information.
10
TOTAL
Possible Points
100
- QUESTION
SOCY 100
Project #1 maps to the following SOCY 100 learning outcome (course objective):
apply the sociological imagination, theoretical perspectives, and scientific research to uncover patterns of social behavior.
identify the different ways society is stratified and develop awareness of how inequality (ex, gender, race, etc.) is perpetuated in society.
Requirements: Analyze the content of 10 advertisements. Your discussion should include the following: (1) the name of each product, where it was advertised (e.g., print media, radio, TV), and the amount of space or time devoted to the product; (2) a sociological analysis of the ads (i.e., What sociological terms, theories, and/or research best apply here? Explain.); and (3) attachment of the advertisements used following each analysis.The following website provides some things to think about as you complete this assignment: http://www.medialit.org/reading-room/how-analyze-advertisement
IMPORTANT NOTE:
This project is worth 15.6 percent of your total grade. Please see the rubric below for the objective grading criteria for this assignment, which are based on the following course outcomes: 1, 3, and 4.
Use at least 4 outside sources written within the last ten years, but base your paper primarily on the course materials.
Recommended length: 3 - 4 pages excluding cover, reference, and attachment of the advertisements pages, letter size: 12, and double-spaced.
Use APA style. Writing resources will be provided under Content.
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| Subject | Business | Pages | 18 | Style | APA |
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Answer
SOCY 100: Project 1
The purpose of this paper is to analysis of 10 advertisements within the lens of theoretical perspective, sociological imagination, and scientific research to uncover patterns of social behavior. Marketers use aspects such as gender, sex, class, race and other social characteristics in advertising of products and services. Marketers try to link their products with desirable products or services with social groups, desirable lifestyles, or social characteristics, such as upper-class luxury or ideal masculinity (Stewart, 2019).
The Nike’s fitness and sports products have widely advertised in television, print, and the Internet. There was a time in which Nike’s products were being exclusively used by marathon runners. The “Just Do It” phrase was a hit that make the company to surpass its main competitor, Reebok. The “Just Do It” campaign was launched in the 1980s. By 1998 the company’s total sales was $800 and by 1998 the sales had reached $9.2 billion. The “Just Do It” phrase was short, eye-catching, and sweet. It tends to summarize everything that sportsmen and women and other people could feel when exercising (Kolowich, 2019). Use of sociological imagination theory is evident in creation of the advert since it seems to describe people’s feeling in sports (Rodgers & Thorson, 2012). Sports people are motivated to push themselves beyond their limits (Kolowich, 2019). Refer to Figure 1.
Figure 1: Nike: Just Do It
Source: (Kolowich, 2019).
The second advert is Coke advert by The Coca Cola Company through the print media. The Company’s novel strategy was to print names of individuals in order to promote a sense of appeal to individuals rather than the population. Individuals could order custom products by requesting posting their names or nicknames in Coke’s website. The Company had learnt that consumer of its products were largely Coke fans (Kolowich, 2019). The Company had mastered consumer burying behavior (Haider & Shakib, 2017). This is also the outcome of sociological imagination since people tend to develop a sense of attachment to a certain product (Rodgers & Thorson, 2012). This strategy made people to share the Coke with the person who his/her name appears on the bottle (Kolowich, 2019). Unceasing advertising campaign by the Company increases consumer’s familiarity of the product (Haider & Shakib, 2017). Refer to Figure 2.
Figure 2: Coke: Share a Coke
Source: (Kolowich, 2019).
The third advert is Absolute Vodka through the print media. Absolut advert transformed its bottle into the most recognizable bottle around the world by featuring it in print ads. The ads promoted the uniqueness of the bottle. About 1,500 ads of the Absolut Vodka were made showing that a single product may be advertised in different ways (Kolowich, 2019).
Figure 3: Absolut Vodka
Source: (Kolowich, 2019).
The fourth advert is advertisement Calvin Klein jeans in print media. Symbolic interactionism perspective influenced it creators to use sex to promote sales (Kay, 2019). Symbolic interactionism is the study of how people use symbols in their day-to-day interactions (Rodgers & Thorson, 2012). The woman body is used a symbol of sex and sexual appeal (Kay, 2019). Use of female image and perhaps sex in advertisement of this product promotes the social image of the product (Haider & Shakib, 2017). Refer to Figure 4.
Figure 4: Calvin Klein Jeans
Source: (Kay, 2019).
The fifth advert is Fairbanks soap advert in 1875 in print media. This was use of race to sale soap. A Black girl was depicted as dirty and whereas a White girl was depicted as cleans since her mom was using Fairbanks soap (Edwards, 2013). This was a racist advert. Refer to Figure 5.
Figure 5: Fairbanks Soap Advert
Source: (Edwards, 2013).
Advertisement of Dior wrist watches through the Internet and in print is another product that is advertised widely through the use of sociological perspectives. In this advert (Refer to Figure 6), there is use of sex, female gender, and class to create a sense of appeal to potential customers with creation of the impression that their lives will increase in value upon owning the brand (Pinterest, 2019). Promotion of class notion in advertising tend to promote consumer spending (Haider & Shakib, 2017).
Figure 6: Dior Advertising
Source: (Pinterest, 2019);
Miller Lite beer is another product that was advertised via television and print. The advert succeeded in beating the notion that light beer did not taste great by using a masculine male who professes that the beer tastes good as was fulfilling (Kolowich, 2019). Refer to Figure 7. In this case, a masculine male is used to attract male as well as female beer consumers.
Figure 7: Miller Lite Beer
Source: (Kolowich, 2019).
The Google – Year In Search 2017 is a well-known Internet advert. The advert capture the real Internet search experience that one may miss that it is just an Internet search. It is a three minute video. It reminds people on how they depend so much on Google for information nowadays (Kolowich, 2019). Refer to Figure 8.
Figure 8: Google – Year In Search 2017
Source: (Kolowich, 2019).
The other interesting advert is the Dos Equis beer that is advertised through pre-roll and television. An actor portrayed as the most interested man in the world. The actor smokes cigars as he drinks Dos Equis beer, making the beer look cool. In addition, he drinks as he is surrounded by beautiful women. The actor uses a memorable, short and sweet tagline to great a long impression (Kolowich, 2019).
Figure 9: Dos Equis Beer
Source: (Kolowich, 2019).
The last item is the advertisement of an empty bucket by KFC, with the initials “FCK”, through use of the print media as a way to apologize for shortage of chicken. The advert combines class, humility, and the company’s pride to fight bad press and media image created by the shortage of chicken. It resulted in net positive image on the brand (Kolowich, 2019). Refer to Figure 10.
Figure 10: KFC: “FCK” (2018)
References
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Edwards, J. (2013). 20 ads that changed how we think about race in America. Business Insider. Retrieved on Jun 09, 2019 from, https://www.businessinsider.com/20-ads-that-changed-how-we-think-about-race-in-america-2013-2?IR=T Haider, T., & Shakib, S. (2017). A study on the influence of advertisement on consumer buying behavior. Business Studies Journal, 9(1). https://www.abacademies.org/articles/a-study-on-the-influences-of-advertisement-on-consumer-buying-behavior-7177.html Kay, M. (2019). Sex and marketing: how to use sex in your advertising. Psychology for Marketers. Retrieved on Jun 09, 2019 from, http://psychologyformarketers.com/sex-and-marketing/ Kolowich, L. (2019). The 18 best advertisements of all time. Retrieved on Jun 09, 2019 from, https://blog.hubspot.com/marketing/best-advertisements Pinterest. (2019). Watches advertising. Retrieved on Jun 09, 2019 from, https://www.pinterest.com/natachanat/watches-advertising/ Rodgers, S., & Thorson, E. (2012). Advertising Theory. Abingdon-on-Thames: Routledge. Stewart, E. (2019). Supreme sociology: How hype happens. Retrieved on Jun 09, 2019 from, https://thesocietypages.org/socimages/ |