Language Creativty or Creativity in Language

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QUESTION

Language Creativty or Creativity in Language    

1400 word essay with opening, 5 body paragraphs and conclusion.

TMA Question:

Creativity plays a fundamental role in how we interact and express ourselves. Create a debate about the functions of creativity. The different standpoints of the debate should center around the functions of creativity as:
[1] entertaining [2] engaging [3] creating harmony [4] creating discord [5] preserving the status quo [6] challenging the status quo.
Conclude with a summary of your own opinion/standpoint.

You are expected to demonstrate knowledge and understanding of:
1.How English (and other languages) may be used creatively, both in everyday and more literary texts and practices;
2.The diverse forms that creativity/verbal art may take in English; how these relate to the affordance (being able to do or provide something without unacceptable or disadvantageous consequences) of different modes and media, genres and social/cultural contexts.
3.The role of different participants - authors, designers, audiences (listeners, readers, viewers) - in the construction of ‘artful’ texts and practices;
4.Different theories of creativity/verbal art, including those that focus on
‘local’ interactional functions and those that appeal to more general explanations - socio-psychological, neurological, evolutionary;
5.Different theoretical and analytical approaches to the study of
English/language (including those that privilege texts, those that privilege contextualized language practices, those that insist on a critical approach to texts/practices) and the relative strengths and limitations of these approaches.
6.A wide range of terminology for describing English language texts and
practices.

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Subject Essay Writing Pages 7 Style APA
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Answer

Functions of Creativity

            Creativity can be expressed as a way of exposing one’s ideas or imagination and where something new and valuable is formed. Creativity plays a key role in formulation of any form of venture. The most important thing to note is, for the success of any project, individuals are required to be creative so as share a vast idea of their thoughts in order to come up with the idea that is more appropriate. Creativity gets rid off the limit skill and mind set of an individual. Creativity has been seen to play a role in entertaining, engaging among individuals, creating harmony, creating discord, and preserving or challenging the status quo (Vanlint, 2019).  This paper discusses how creativity plays an important role in self-expression.

Entertainment

            Creativity in entertainment has been employed in cases where individuals portray mental flexibility and can deliberate on various options despite encountering a variety of obstacles. Creativity has seen in entertainment such as in production of films whereby scripts are written by creative individuals and are produced in movies or even documentaries and novels. In entertainment language is important as it enables a better understanding by the audience and thus appropriate language must be used in order to meet the target audience (Tu, Dilley and Kaufman (2015). Culture influences creativity in that individuals from different cultures tend to have distinct preferences in what they view as entertainment and therefore it important to consider different aspects when being creative. Also, creativity may be determined based on materials or culture-related issues and this can only be proved when culturally appropriate or fair measures are applied. Creativity in entertainment portrays the roles of authors, the persons involved in designing the project, and it distinguishes the type of audience that will be entertained. According to Tu, Dilley and Kaufman (2015), studies that examine creativity in relation to multiple areas of mass media entertainment are still new.  Creativity and aesthetics research tend to focus on traditional arts. However, due to mass media and other forms of modern entertainment, there has been evolution from traditional entertainment to the modern entertainment (McCormick, 2009). After work or school, we often become consumers. Americans on average spend more than five hours a day exposed to background or intentional music and an average of five hours daily viewing television (Nielson, 2013).

Engaging

            The act of being creative alone is portrayed as being engaging as an individual is capable of sharing their imagination in a way that is able to be understood by another individual. One cannot be portrayed as being creative if they are not capable of relating or engaging with what is going on in their surroundings, since ideas come from what one encounters and therefore makes one to be creative of what is lacking. In addition, engagement allows the audience to understand the message of the author since for an idea to be actualized a designer creates something that did not exists, then the writer formulates the words from his heads and writes it down on a page. Also, when it comes to art one can see or sense engagement of the designer or artist (Christensen, 2017). Mass media has engaged in creativity in that it has enabled the broadcasting of creative works. Mass media is the best platform where individuals can engage with each other when they have new ideas and even connect share their creativities to the larger population. Different genres have a different way in which they interact with each other when it comes to creativity. When being creative it requires an individual to consider different types of genres and to whom their message is directed to (Harvey & Kou, 2013).

Creating Harmony

            Research shows that creativity is killed by group harmony and therefore it is considered that creativity should be individualized so as to allow advancement. However, this is not the case in all aspects as it requires a group of individuals to ensure that an idea is actualized. Creativity is practically seen, when an artist has an idea and then a writer formulates the words in his brain and then later translates it into writing where it can be viewed by the audience (Chamorro-Premuzic, Seppala, Emma & Claman, 2018). Creativity has created harmony in that it has enabled individuals to have better ideas as different people contribute in giving better ideas, reduced risks in that there is a comprehensive discussion before work is submitted to relevant authorities, there is increased quality as great minds have aided in creating an ideal opportunity, and it has enabled creation of value for all. Creativity has enabled harmony creation as different needs of different genres are met by considering their preferences. Also, creativity is key for enabling social harmony, scientific revolution, human development that is sustainable, and invention of technology is seen from everyday life on different levels due to improved technology. In creating harmony, one has to consider their audience and whether the precautions put in place will meet their needs, creativity requires to be designed in a way that every individual taking part in it will be comfortable with the idea (Chamorro-Premuzic et al., 2018).

Creating Discord

            Despite creativity being essential, sometimes it can cause discord in that different individuals have different perspectives concerning an idea, value or interest, and this can result to conflict. According to Wrigley et al. (2018), business setup by several individuals always disagree whoever, when they always it means that one is biased. Despite, creativity creating discord it has also enabled some cultures to appreciate the introduction of new technologies as their cultures and beliefs are made known to others. The creative work of the author enables other individuals to analyze the work and even critic it whenever necessary. Subsequently, creating discord enables the author to identify the appropriate audience and even formulate an appropriate design for the work.

Preserving the Status Quo

            Preserving the status quo refers to the act of ensuring that the current state of affair is maintained in terms of political and social affairs. Creativity is often considered as a positive impact for the community that surpass status quo understanding (Zaidel, 2014). In spite of innovation of a new product it should ensure that it does not interfere with the social and political affairs. Subsequently, its essential for a creator to identify an appropriate language in which they can communicate with their consumers Creativity requires an individual to understand the laws of as state so as to avoid producing a product that is illegal or a counterfeit. When making a creative idea public through mass media, it is required that the artist understands its audience and requirements that meets the state affairs in order to preserve status quo in which failure to which it will result to conflicts. However, creativity has positively impacted evolutionary aspect better creations are formulated that benefit the society more than it causes harm (Zaidel, 2014).

Challenging the Status Quo

            Challenging the status quo requires a creator to take a risky and brave step in order to make a difference in state affairs either socially or politically as status quo is considered to be biased. Also, for one to challenge a status quo it doesn’t mean that things are wrong but a times its only because individuals want to make something better than it is currently. Through creativity, one must know how to express themselves effectively when challenging the status quo so as to enable their ideas be understood when implemented (Krivich, 2020). Challenging the status quo has enabled an evolution in rules and regulations previously set by the state. Contemporary approaches have been used previously to highlight the post modern challenging the status quo that has enabled change in cultural and social practices that has enabled growth in the society. Notably, when challenging status quo, the creator needs to be familiar with its audience and how it is going to affect them if implemented. Also, they need to formulate a design in which challenging the status quo will be effective and not biased.

Conclusion

            Creativity is needed in our current society due to the rapid growing economy. Eventually creativity can be therapeutic or bring about self-actualization. Without forgetting creativity is just the initial step of formulating a product thus it is essential that things are done systematically in order to provide a smooth path for developing and refining. Nevertheless, creativity should be considered thoroughly before being actualized.

 

References

Chamorro-Premuzic, D., Seppala, E., Emma Schootstra, D., & Claman, P. (2018). Too Much Team Harmony Can Kill Creativity. Harvard Business Review. Retrieved August 04, 2020, from https://hbr.org/2018/06/too-much-team-harmony-can-kill-creativity

Harvey, S., & Kou, C. (2013). Collective Engagement in Creative Tasks. Administrative Science Quarterly, 58(3), 346-386. doi:10.1177/0001839213498591

Nielsen. (2013). The cross-platform report: A look across screens. Media and Entertainment. Retrieved from http://www.nielsen.com/us/en/insights/reports/ 2013/the-cross-platform-report--a-look-across-screens.html

Tu, C., Dilley, A. E., & Kaufman, J. C. (2015). Do we create what we watch? Creativity and entertainment preferences. Psychology of Aesthetics, Creativity, and the Arts, 9(4), 394–404. Retrieved from https://doi.org/10.1037/aca0000032

McCormick, N. (2009, April 9). Is there too much music?. The Telegraph. Retrieved from http://www.telegraph.co.uk

Christensen, T. (2017, January 27). To be creative is to engage with ideas, not merely have them. Retrieved August 04, 2020, from https://creativesomething.net/post/156423020430/to-be-creative-is-to-engage-with-ideas-not-merely

Krivich, R. (2020, July 21). 3 Easy Steps as a Leader to Challenge the Status Quo. Fierceinc, Retrieved August 04, 2020, from https://fierceinc.com/blog/3-easy-steps-as-a-leader-to-challenge-the-status-quo-3/

Vanlint, N. (2019, February 16). The Positive Benefits of Creativity. Lifelabs, Retrieved August 04, 2020, retrieved from https://lifelabs.psychologies.co.uk/posts/4292-the-positive-benefits-of-creativity

Zaidel, D. (2014, June 2). Creativity, brain, and art: Biological and neurological considerations. Retrieved August 04, 2020, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4041074/

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