Leadership and Organizational Transformation: Case Studies of Continental Airlines and PepsiCo

(1) Read the two written case study below –
• Brenneman, G. 1998, ‘Right Away and All at Once: How We Saved Continental’, Harvard Business Review, 76(5), pp162-173.
• Kim, W. and Mauborgne, 2003, ‘Tipping Point Leadership’ Harvard Business Review, April, pp. 60-69
(2) Watch the video case below
• Conversation with PepsiCo CEO Indra Nooyi and David Bradley https://www.youtube.com/watch?v=KzLpryLUYsk
(3) Answer the following five questions
1. Evaluate the extent to which Greg Brenneman and William Bratton engaged in focused leadership and what areas they could improve (if any).
2. Analyse how good William Bratton managed paradoxes to embrace both/and leadership and transcend either/or thinking.
3. Establish the components of Continental Airlines’ theory of the business and whether Greg Brenneman’s actions aligned with a valid theory and transformative business model.
4. Identify how the exemplary leadership practices help to explain William Bratton’s success and provide two examples of him addressing two biases that hinder organisational learning.
5. Examine how Indra Nooyi embedded social purpose at Pepsi Co and what benefits that provided (if any).