A) Read the attached case very Carefully. B) Answer the following questions carefully: You can use any additional materials (beyond the case) you see relevant and appropriate to support your answers. 1- How was the evolution of the hair care industry/market influencing L’Oréal’s digital transformation initiative? (you may wish to use this report: https://cloud.kapostcontent.net/pub/566ade1a-c750-4b74-b576-4b8dff09accb/cosmetics-and-perfume-industry-e-book) 2- What are the pros and cons of L’Oréal’s current consumer insights and market research practices? 3- What capabilities does L’Oréal possess? What capabilities does it need to acquire for a viable digital insight gathering and value generation strategy? 4- What key performance indicators (KPIs) should be used to gauge digital marketing success of L’Oréal? Note: All answers should be related and from the Case. C) If you uses any external materials please add the reference. D) This is an Academic case study analysis, therefore, any used information should be referenced and put the citation. No personal information and thoughts. E) Any input, should be referenced. Please make sure to submit the best answers for these questions.Thank you,
