Many hotel companies have a family of brands, each offering a different level of amenities and services. This is an attempt to reach more consumers and market segments, rather than limiting to only one particular market segment.
For the discussion this week, choose one particular family of hotels (there are many parent companies) and identify a specific brand within that hotel company. Examples of brands include Hampton Inn or Waldorf Astoria (Hilton family), The Ritz Carlton or Westin (Marriott Bonvoy), Quality Inn or EconoLodge (Choice Hotels), etc.
Based on what you are able to learn about that particular brand from their website and locations, identify their particular target market. This could include business/leisure travelers, upstairs versus downstairs, long term versus short term, etc. Explain why you came to that conclusion.
What particular amenities or brands do you look for when you are traveling? Does it change if it is for business, military, or leisure?
Finally, if you were to begin a career in the hotel industry, would you choose to begin in a full service hotel or a limited service hotel and why would that particular choice support your career goals better?
