Answer

Marketing Research

The persuasion involved in marketing and marketing research can be both satisfying and often frustrating. For many people, there is a deep-seated mistrust of those who take part in marketing, and this can be particularly difficult when the difficult task of persuading people to buy a product is at stake (Hulland et al. 2018). In my line of work, I have often done telephone surveys and filled in product warranty cards for various clients. Due to their randomized nature, the surveys often left me with a wrong impression. Sometimes the enthusiasm did not match the actual need and the market trends. In other times, I got misled into having the wrong statistic while conducting marketing research. This field is characterised by extreme unreliability.

As a professional marketing consultant, one of the cardinal areas within which I must possess a full understanding is marketing research. I must always know the trends, emerging issues, the challenges and new frontiers that open up in terms of marketing research. The innovations and novel platforms through which marketing research could be done have always to be understood in my line of work (Cluley et al. 2020). My intention then is to always make sure that my advisory role and consultancy is characterised by an elaborate and extensive understanding of this field so that my clients can feel that whatever I offered them was invaluable. I therefore always have a full interest in marketing research as it directly applies to my trade.

I personally do not wish to become a marketing researcher. I believe that as a consultant, I can always work with the market researchers to better understand marketing and offer invaluable solutions to businesses that seek help in developing marketing strategies. One of the reasons for this is because I understand the demands and intricacies that being a marketing researcher entails. My work vision might not allow me the time to do all that concerns marketing research as an actual researcher and produce results. However, I can still help from the side-lines by working together with marketing researchers.