Identifying future opportunities and markets for Easy Chairs.
In the past year and a half, Dwight and Ike have expanded Easy Chairs (EC) into the Asian Marketplace and increased their online presence to be more globally appealing. They have also sought to keep manufacturing in the USA. Concerns that Dwight and Ike have about opening manufacturing operations abroad stem from their fear that the quality of the products they make will be lesser than those produced in the US, the culture clash may be too hard to overcome, and that the business will become too large. It is also part of their culture to employ wounded US veterans first. This may be hard to accomplish abroad. Additionally, Easy Chair is a small family firm and expanding abroad would make it hard for managers and leaders to keep that “I belong” feel that family embodies.
Dwight and Ike want your thoughts on the subject of expanding manufacturing operations abroad. They would like to get fresh ideas on the subject.
Using a memo format, create a no more than 2-page memo with an answer which considers the following:
Use the attached Memo Template_Format for the memo
Directions:
Watch videos – https://youtu.be/E4-MyLj-LdE
Review course content and class material
Review Videos provided in course content
Review pdf’s
Complete the following:
• Using the memo template prepare a 2-page memo to Dwight and Ike on the subject of manufacturing abroad, including:
The future of the business environment, technology, and market opportunities for EC’s products.
Topics to discuss:
Global Standardization Strategy
Method of Entry
cities vs. rural
What countries have employees who can work the machines?
Education?
Cost of Living? Language etc. wealth distribution)
