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- QUESTION
Assuming you are the brand manager for Metro Trains, write a memo to the CEO based on this case. In your memo:
a) note one key learning you gained from reading the Dumb Ways to Die case and
b) offer one recommendation to the CEO to adopt for Metro Trains based on that learning
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Functional Writing |
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2 |
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APA |
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Answer
Memorandum
Memo to: The CEO
From: Brand Manager, Metro Trains
Date: 17th April, 2019
RE: A REPORT ON THE CASE OF “DUMB WAYS TO DIE” FILM.
This memo presents my personal reflection on the “Dumb Ways to Die” Case and recommendations that may benefit Metro Trains if implemented. The “Dumb Ways to Die” film was a strategic plan for the Railway Safety campaign in Melbourne, Australia which turned out to be the most viral films ever. If there is one thing I have learned from the case is the power of the media. The “Dumb Ways to Die” case suggest that the best way to attract attention among all group dynamics is by treating advertisements as an entertainment. The millennials, who happen to be our leading consumers are more attracted to messages conveyed in form of an entertainment. The “Dumb Ways to Die” film proved to be most efficient based on the way it attracted millions of Australians to the Railway Safety campaign, generating $ 19.2M in earned media.
Therefore, I sincerely think that this will be a great opportunity for Metro Trains to adopt the marketing strategy applied by the Train Safety Campaign. It is time for Metro Train brand to go viral and maximize on its profits. The aim here is to produce our advertisement in a more entertaining way. I believe that once our brand management team and the IT department puts its mind on it, we will be able to come up with an animated film or a song advertising our product. The good part is that we will be saving on the advertisements costs that we previously incurred since we will be using all social media platforms.
References
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Appendix
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Appendix A:
Communication Plan for an Inpatient Unit to Evaluate the Impact of Transformational Leadership Style Compared to Other Leader Styles such as Bureaucratic and Laissez-Faire Leadership in Nurse Engagement, Retention, and Team Member Satisfaction Over the Course of One Year
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