QUESTION
Exercise 7
I only need a paragraph or less per questions and there are three questions with question 2 having an A and B part. I do not need an executive summary or a conclusion. It's just answering questions.
Please See attached instructions, questions, and data.
Questions
Open the SPSS dataset “online service subscription.” The data represent about 3600 responses to an offer from an online retailer to join a discount club sent to previous customers. The dependent variable are customer responses to the solicitation. Look through the data and familiarize yourself with the variables and how they’re measured. The information should be self-explanatory.
Use SPSS to perform a logistic regression on the data. Use “response_subscrip” as dependent variable and the remaining variables as independents. Note any categorical (i.e., nominal) data and treat appropriately. Remove nonsignificant independent variables until you arrive at a final model.
To answer the following questions, refer to specific parts of your output that inform your responses.
1) Evaluate the statistical performance of the final model. How well did it perform according to the various metrics?
2) Look at the odds ratios reported in your results.
- A) How much greater are the odds of accepting the subscription service offer for a person earning $50,000 per year compared to a person earning $30,000 per year?
- B) Explain the odds ratio for the number of online purchases made in the previous month. What does an odds ratio of less than 1.0 mean? (Hint: look at the sign of the regression coefficient.)
3) Suppose the online subscription service offered by the retailer asked consumers to pay a monthly fee, and in exchange they received discounts on purchases that increased as the consumers purchased more from the retailer. Now look at the results of the individual hypotheses tests of the independent variables. Based on the albeit limited information provided about the subscription service, speculate about what the data tell a marketing manager about the offer. What target markets might be more attractive to the company? Do the data suggest to you any features for the service?
Removed Daily Hours
[/et_pb_text][et_pb_text _builder_version="4.9.3" _module_preset="default" width_tablet="" width_phone="100%" width_last_edited="on|phone" max_width="100%"]
Subject |
Nursing |
Pages | 8 | Style | APA |
---|
Answer
Exercise 7
Model Performance
The model correctly predicts 71.9% of the dependent variable which is a good performance. Further, it is notable that those who respond negatively to online service subscription offers were more accurately predicted than their counterparts who would agree to the offers.
Odds Ratio Comparison
- Between Household Incomes
Odds of household income per thousand is 1.007.
The difference in odds is (50-30) × 1.007 = 20.14
A person earning $50,000 per year has a 20.14 odds of accepting the subscription service offer than a person earning $30,000 per year.
- Number of Online Purchases in the Previous month
Negative regression Coefficients mean that the odds ratio is less than 1, basically meaning that the odds ratio reduces by the factor when variable units rise. In this case, a unit increase in online purchases in the previous month lowers the odds of responding positively to online service subscription offers by 0.914.
Target market
The information given from the data is that men have higher odds of subscription than women, mode educated people are more likely to subscribe than lesser educated ones, older people have higher subscription odds, as well as higher earners. However, online purchases in the previous month lower the subscription odds. Therefore, the ideal target market is of the more educated older men with high incomes who did not shop in the previous month.
40.QUESTION
evaluate the security failures at the Munich Olympic Games and the manner in which Israel and Germany responded to the incident.
ANSWER
The Munich Olympics Security Failures and Responses
The 1972 Munich Olympics saw one of the most devastating terrorist attacks on German soil. During the games, a group from the Palestinian Liberation Organization accessed apartment buildings where Israeli athletes killed 11 of them. The Munich Olympics exposed security failures that necessitated responses from both Germany and Israel to combating terrorism.
Security failures exposed at the Munich Olympics included sluggishness to response, negotiation mismanagement, and a lack of security detail. The Israeli neglected to input a security detail for the athletes in the apartments they resided, leaving them vulnerable and open to attacks from their enemies. On the other hand, German police failed to heed warnings of imminent Palestinian terrorist attacks on the Israeli athletes leading to a slow response to the massacre team at the games (Borden, 2015). Consequently, the German police mishandled the hostage negotiation leaving the Israeli athletes tortured and mutilated. Eventually, 11 Israeli nationals lost their lives, prompting a response from both Germany and Israel.
The Israeli government responded with force to the terrorist attack. Under orders from the Israeli Prime Minister, there was an earmarked assassination strategy. The operation targeted all complicit organizers and artisans of the attack (Editors of Encyclopaedia Britannica, 2019). Although it cut through to top Palestinian government officials, the operation was scrapped off after an accidental killing of an innocent.
On the contrary, Germany sought more long-term interventions for the terrorist attack. A trained counterterrorism unit was formed that was granted autonomous national ascendancy (Editors of Encyclopaedia Britannica, 2019). The paramilitary contingent established an effort to curb terrorism in the region and country at large.
The 1972 Munich Olympics exposed security failures to unthinkable measures that necessitated responses towards curbing terrorism. As Israel sought to avenge their massacred athletes, Germany sought to protect its people and allies from future threats. Such responses are needed to this day in combating emerging terror threats across the world.
References
Borden, S. (2015, December 1). Long-Hidden Details Reveal Cruelty of 1972 Munich Attackers. The New York Times. https://www.nytimes.com/2015/12/02/sports/long-hidden-details-reveal-cruelty-of-1972-munich-attackers.html
Editors of Encyclopaedia Britannica. (2019). Munich massacre - German and Israeli responses | Britannica. In A. Zeidan (Ed.), Encyclopædia Britannica. https://www.britannica.com/event/Munich-Massacre/German-and-Israeli-responses