Answer

• Niche Tourism: Agra City
• Name
• Institution
• Lecturer
• Date
• Introduction
• Tourism refers to travel for pleasure (James 2004)
• Tourism according to WTO the activities of people traveling to places outside their everyday environment and staying there for a period not exceeding one successive year for various purposes including leisure and business (World Tourism Organization 2014)
• Tourism could be international or domestic (Surabhi 2011).
• Features of Agra City

Overview of Agra city

• Commonly identified as the city of Taj
• It was the capital of Mughal Emperor Akbar
• Located in Uttar Pradesh
• It is 237 km from Jaipur and 203 km from Delhi (Kunal 2009)
• Has extreme temperatures ranging from 5 degree Celsius on the lower side and 47 degree Celsius on the higher side
• Known for such historical features like Taj Mahal, zardozi work, tombs and memorials, Mughlai cuisine, and marble inlay work
• Features of Agra City

Major Attractions in Agra City

• Taj Mahal: constructed by Shah Jahan for his wife and portrays the rich Mughal architectural skills
• Agra Fort: built by Akbar and extends 2 km along the sides of the Yamuna River (Kumar 2014, p.14)
• Chini Ka Rauza: mausoleum of Shakrulla Shiraz built in 1639 AD (Kumar 2014, p.16)
• Fatehpur Sikri: a town built in honor of venerated Sufi Saint Shaikh Salim Chishti (Kumar 2014, p.115)
• Itmad-Ud-Daullah’s Tomb: an ornate mausoleum of Itmad-ud-Daulah
• Recreation Centers: Agra city: Sur Sarovar and Keertham Lake and Agra Golf Club
• Fairs and Festivals: The Taj Mahotsav festival is experienced in the city
• Bateshwar Fair and Kailash Fair: annual fairs dedicated to Hindu Lord Shiva.
• Transport Factors in Agra City

Air transport 

• Air India connects Agra to other parts of the world through Mumbai, Delhi (Singh 2015, p.81)
• More daily flights to Kolkata, Goa, Jaipur, Mumbai, Kochi, Varanasi, Delhi, Lucknow still needed (Singh 2015, p.83).
• A new greenfield international airport in Agra is under construction
• Transport Factors in Agra City

Rail Transport

• A central train line that connects Delhi to Bombay (Station Code: CSTM) and that connecting Delhi to Madras (Station Code: MAS).
• there are also many other train lines that pass through Agra
• Gatimaan Express, a semi-high speed train reduces traveling from Delhi to 105 minutes

Road Transport

• Idgah Bus Stand, Inter State Bus Terminal, Ford Depot, and Taj Depot are bus stands connecting Agra to northern India
• Has four national highway outlets
• Hotel and Accommodation Issues in Agra
• The restaurants in Agra offer all varieties of cuisines
• The city has various magnificent 3 stars, 4 stars 5 star and budget hotels
• Some of the most appealing hotels in Agra include
• Friends Paying Guest House
• Hotel Kamal
• Aman Homestay
• Homestay
• Ray of Maya
• Atulyaa Taj
• The Retreat
• Radisson Blu Agra Taj East Gate
• ITC Mughal
• Oberoi Amarvilas
• Risk Management Processes to Be Addressed In Agra

Some of the risks involved include

• climate change
• Increased competition
• unpredictable number of visitors at a given time
• Conclusion
• Heritage tourism has been properly established in Agra
• The city has major tourist attraction facilities
• Agra city is a destination for both international and domestic tourists
• It is an area of potential investment, which also has various risks
• References
• Adam, C 2013 Seasonal selection. Conference & Incentive Travel, pp.63-64.
• Ann, H 2007, Taj Mahal Solo. National Geographic Traveler, 24(4), p.142.
• Berger, AA 2013 Theorizing tourism: Analyzing iconic destinations. Left Coast Press, Aligarh, India.
• Bharwani, S 2013 Hospitality Innovations in the Emerging Experience Economy: A Case Study of the Oberoi Resorts. Innovations in Services Marketing and Management: Strategies for Emerging Economies: Strategies for Emerging Economies, p.307.
• Caroline, A 2009 Real-ing it India.Travel Weekly Australia, 121, pp.20-21.
• Caroline, A 2010 The best of India. Travel Weekly Australia, 131, pp. 38-39.
• Hazra, S, Fletcher, J & Wilkes, K 2014. An evaluation of power relationships among stakeholders in the tourism industry networks of Agra, India. Current Issues in Tourism, (ahead-of-print), pp.1-17.
• Ian, S 2005 Love hurts, but Taj Mahal lasts. Canadian Travel Press, 37(44), p.11.
• James, R 2003 The Taj Mahal and beyond. Travel Agent, 314(11), pp.42-44.
• James, R 2004 Wonders never cease. Travel Agent, 318(2), pp.42-45.
• Kumar, K 2014 Marketing world heritage sites: a case study of product rejuvenation and promotion of world heritage sites in India. International Journal of Tourism and Travel, 7(1/2), pp.14-22.
• Kunal, D 2009 The resilient republic. Conference & Incentive Travel, pp.87-89.
• Lockyer, T 2013 The international hotel industry: Sustainable management. Routledge, New Delhi.
• Mishra, A 2013 A Study of the Factors Influencing Cultural Tourists’ Perception and Its Measurement with Reference to Agra. IUP Journal of Marketing Management, 12(4), p.42.
• Phillips, R & Roberts, S (eds.) 2013 Tourism, Planning, and Community Development. Routledge, New Delhi.
• Sharma, A 2014 Contribution of Historical Tourism in Revenue Generation (With Special Reference to Agra City). Shikshan Anveshika, 4(1), pp.1-8.
• Shinde, K 2012 Policy, planning, and management for religious tourism in Indian pilgrimage sites. Journal of policy research in tourism, leisure and events, 4(3), pp.277-301.
• Singh, SK 2015 Scenario of Urban Transport in Indian Cities: Challenges and the Way Forward. In Cities and Sustainability(pp. 81-111). Springer India, Mumbai.
• Singh, SP, Chauhan, MK & Singh, P 2015 Using Multicriteria Futuristic Fuzzy Decision Hierarchy in SWOT Analysis: An Application in Tourism Industry. International Journal of Operations Research and Information Systems (IJORIS), 6(4), pp.38-56.
• Surabhi, S 2011 Economic potential of tourism: A case study of Agra. Tourismos, 6(2), pp.139-158.
• World Tourism Organization 2014. UNWTO Tourism Highlights, 2014.