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    1. QUESTION

     

    Assessment 2: Scholarly Discussion Paper

    This assessment is for these students only: Distance Education; Gold Coast; Singapore – MDIS.

    Assessment

    Group/
    individual

    Learning outcomes

    Grading indicator

    Min Score

    Weight

    Length/
    duration

    Due

    Professional accreditation

    Scholarly Discussion Paper

    Individual

    3, 4, 5, 6

    Graded

    N/A

    50%

    3000 – 3500 words

    04 Jan 2016 11:00 PM

    N/A

    Identify an area of niche tourism (i.e. sport tourism, adventure tourism, heritage tourism, dark tourism, ecotourism, etc.). Choose a location in which you will examine this selected area of niche tourism. Develop a scholarly discussion paper for dissemination to a stakeholder group of your choice in that location (i.e. local council/local government policy makers, tourism managers, local community group made up of neighbours of the tourism development, business group, potential investors, environmental group, etc.) in which you will examine your selected area of niche tourism. In your paper, which is to be an original presentation/your own work and with reference to the literature, you will need to analyse and discuss the following:

    • the features of this area of niche tourism
    • transport factors
    • the hotel and accommodation issues
    • risk management processes to be addressed.

    Your discussion paper should provide your selected stakeholder group with information which can enable it to make better informed decisions regarding development of this area of niche tourism. You are to submit your scholarly discussion paper electronically via the Turnitin drop box on the Blackboard site.

    Marking criteria

    Marking criteria will include:

    • features of your selected area of niche tourism
    • examination and discussion of transport factors
    • examination and discussion of hotel and accommodation issues
    • risk management processes to be addressed
    • clear structure with headings
    • clear, concise, grammatically correct writing
    • depth and relevance of your academic and other research; it is envisaged that your references will be extensive and the reference list will show use of at least 20 references
    • correct in-text citations and references (see School of Business & Tourism guide).

    Assessment 3: Presentation

    This assessment is for these students only: Distance Education; Gold Coast; Singapore – MDIS.

    Assessment

    Group/
    individual

    Learning outcomes

    Grading indicator

    Min Score

    Weight

    Length/
    duration

    Due

    Professional accreditation

    Presentation

    Individual

    3, 4, 5, 6

    Graded

    N/A

    20%

    20 minutes

    Weeks 12,13

    N/A

    Your task is to produce a presentation of the major points from your discussion paper (Assignment 2). This will consist of a set of PowerPoint slides (10 maximum) and an oral presentation to the class if enrolled internally, or if studying by distance, via Blackboard Collaborate.

    Marking criteria

    Your PowerPoint presentation will be graded according to the following criteria:

    • Major points from your discussion paper (Assignment 2) clearly identified and communicated.
    • Well structured, organised research presentation.
    • Uses rich visual images, keeping text to a minimum.
    • Maximum 10 slides.
    • Keeps to time limit of 15 minutes, with 5 additional minutes for Q & A.
    • Clear & audible in delivery of presentation and in answering questions.
    • PowerPoint free of typos, errors.
    • In-text citation of sources, images.

    In addition to your presenting your PowerPoint, you are to submit your PowerPoint file.

     

 

Subject Tourism Pages 7 Style APA

Answer

  • Niche Tourism: Agra City
  • Name
  • Institution
  • Lecturer
  • Date
  • Introduction
  • Tourism refers to travel for pleasure (James 2004)
  • Tourism according to WTO the activities of people traveling to places outside their everyday environment and staying there for a period not exceeding one successive year for various purposes including leisure and business (World Tourism Organization 2014)
  • Tourism could be international or domestic (Surabhi 2011).
  • Features of Agra City

Overview of Agra city

  • Commonly identified as the city of Taj
  • It was the capital of Mughal Emperor Akbar
  • Located in Uttar Pradesh
  • It is 237 km from Jaipur and 203 km from Delhi (Kunal 2009)
  • Has extreme temperatures ranging from 5 degree Celsius on the lower side and 47 degree Celsius on the higher side
  • Known for such historical features like Taj Mahal, zardozi work, tombs and memorials, Mughlai cuisine, and marble inlay work
  • Features of Agra City

Major Attractions in Agra City

  • Taj Mahal: constructed by Shah Jahan for his wife and portrays the rich Mughal architectural skills
  • Agra Fort: built by Akbar and extends 2 km along the sides of the Yamuna River (Kumar 2014, p.14)
  • Chini Ka Rauza: mausoleum of Shakrulla Shiraz built in 1639 AD (Kumar 2014, p.16)
  • Fatehpur Sikri: a town built in honor of venerated Sufi Saint Shaikh Salim Chishti (Kumar 2014, p.115)
  • Itmad-Ud-Daullah’s Tomb: an ornate mausoleum of Itmad-ud-Daulah
  • Recreation Centers: Agra city: Sur Sarovar and Keertham Lake and Agra Golf Club
  • Fairs and Festivals: The Taj Mahotsav festival is experienced in the city
  • Bateshwar Fair and Kailash Fair: annual fairs dedicated to Hindu Lord Shiva.
  • Transport Factors in Agra City

Air transport 

  • Air India connects Agra to other parts of the world through Mumbai, Delhi (Singh 2015, p.81)
  • More daily flights to Kolkata, Goa, Jaipur, Mumbai, Kochi, Varanasi, Delhi, Lucknow still needed (Singh 2015, p.83).
  • A new greenfield international airport in Agra is under construction
  • Transport Factors in Agra City

Rail Transport

  • A central train line that connects Delhi to Bombay (Station Code: CSTM) and that connecting Delhi to Madras (Station Code: MAS).
  • there are also many other train lines that pass through Agra
  • Gatimaan Express, a semi-high speed train reduces traveling from Delhi to 105 minutes

Road Transport

  • Idgah Bus Stand, Inter State Bus Terminal, Ford Depot, and Taj Depot are bus stands connecting Agra to northern India
  • Has four national highway outlets
  • Hotel and Accommodation Issues in Agra
  • The restaurants in Agra offer all varieties of cuisines
  • The city has various magnificent 3 stars, 4 stars 5 star and budget hotels
  • Some of the most appealing hotels in Agra include
  • Friends Paying Guest House
  • Hotel Kamal
  • Aman Homestay
  • Homestay
  • Ray of Maya
  • Atulyaa Taj
  • The Retreat
  • Radisson Blu Agra Taj East Gate
  • ITC Mughal
  • Oberoi Amarvilas
  • Risk Management Processes to Be Addressed In Agra

Some of the risks involved include

  • climate change
  • Increased competition
  • unpredictable number of visitors at a given time
  • Conclusion
  • Heritage tourism has been properly established in Agra
  • The city has major tourist attraction facilities
  • Agra city is a destination for both international and domestic tourists
  • It is an area of potential investment, which also has various risks

References

  • Adam, C 2013 Seasonal selection. Conference & Incentive Travel, pp.63-64.
  • Ann, H 2007, Taj Mahal Solo. National Geographic Traveler, 24(4), p.142.
  • Berger, AA 2013 Theorizing tourism: Analyzing iconic destinations. Left Coast Press, Aligarh, India.
  • Bharwani, S 2013 Hospitality Innovations in the Emerging Experience Economy: A Case Study of the Oberoi Resorts. Innovations in Services Marketing and Management: Strategies for Emerging Economies: Strategies for Emerging Economies, p.307.
  • Caroline, A 2009 Real-ing it India.Travel Weekly Australia, 121, pp.20-21.
  • Caroline, A 2010 The best of India. Travel Weekly Australia, 131, pp. 38-39.
  • Hazra, S, Fletcher, J & Wilkes, K 2014. An evaluation of power relationships among stakeholders in the tourism industry networks of Agra, India. Current Issues in Tourism, (ahead-of-print), pp.1-17.
  • Ian, S 2005 Love hurts, but Taj Mahal lasts. Canadian Travel Press, 37(44), p.11.
  • James, R 2003 The Taj Mahal and beyond. Travel Agent, 314(11), pp.42-44.
  • James, R 2004 Wonders never cease. Travel Agent, 318(2), pp.42-45.
  • Kumar, K 2014 Marketing world heritage sites: a case study of product rejuvenation and promotion of world heritage sites in India. International Journal of Tourism and Travel7(1/2), pp.14-22.
  • Kunal, D 2009 The resilient republic. Conference & Incentive Travel, pp.87-89.
  • Lockyer, T 2013 The international hotel industry: Sustainable management. Routledge, New Delhi.
  • Mishra, A 2013 A Study of the Factors Influencing Cultural Tourists’ Perception and Its Measurement with Reference to Agra. IUP Journal of Marketing Management12(4), p.42.
  • Phillips, R & Roberts, S (eds.) 2013 Tourism, Planning, and Community Development. Routledge, New Delhi.
  • Sharma, A 2014 Contribution of Historical Tourism in Revenue Generation (With Special Reference to Agra City). Shikshan Anveshika4(1), pp.1-8.
  • Shinde, K 2012 Policy, planning, and management for religious tourism in Indian pilgrimage sites. Journal of policy research in tourism, leisure and events4(3), pp.277-301.
  • Singh, SK 2015 Scenario of Urban Transport in Indian Cities: Challenges and the Way Forward. In Cities and Sustainability(pp. 81-111). Springer India, Mumbai.
  • Singh, SP, Chauhan, MK & Singh, P 2015 Using Multicriteria Futuristic Fuzzy Decision Hierarchy in SWOT Analysis: An Application in Tourism Industry. International Journal of Operations Research and Information Systems (IJORIS)6(4), pp.38-56.
  • Surabhi, S 2011 Economic potential of tourism: A case study of Agra. Tourismos, 6(2), pp.139-158.
  • World Tourism Organization 2014. UNWTO Tourism Highlights, 2014.

 

 

 

 

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