Panera

Answer

1. Panera Bread

   Question 1

   There are various approaches that Panera Bread implements to earn public’s trust. Some of the approaches they utilize are having local roots, providing healthy foods such as bread prepared by authentic bakers, presenting customers an engaging environment, and having good individuals concerned at all levels. By executing these measures, Panera Bread ensures they have a great customer experience which as a result earns the public’s trust. According to the president of Panera Bread, Ron Shaich, building trust is a process that takes time and significant hard work (Regisuniversityscis, 2010). Generally, it is justified to say that Panera Bread earns the public's trust by serving healthy foods. It positively draws much healthier consumers. Some of the customers indicate that they often visit Panera Bread restaurants for breakfast or other meals given that their foods are healthier and most of them prefer their children and relatives to learn healthy habits as well as enjoy healthy food (Regisuniversityscis, 2010). However, it is not only the foods that make the customers to develop trust in the restaurant, but also Panera Bread’s website. While assessing the website, it is evident that most customers are impressed with the way Panera Bread has organized its activities and the products they sell. The website is aesthetically appealing and allows customers to create their accounts.

   Panera Bread has gained the public's trust due to its approach to engaging the customers. For instance, the website allows customers to provide their feedback, and also suggest what they would like to see change. Involving customers is a significant approach since it presents an opportunity for the company to learn new ideas from their customers, and accordingly adjust to their customer’s needs, enhancing the customers’ trust (Regisuniversityscis, 2010). Moreover, Panera Bread has gained the public’s trust since it not only prepares and serves healthy fast food but also shares its recipes with the customers making it more transparent and easier for customers to trust. Besides allowing customers to create their personalized accounts on the business’s website and sharing recipes, Panera Bread utilizes its website to inspire healthy eating, but on a customer’s end of things, the website also demonstrates that Panera Bread is willing to share their secrets (“Panera Bread,” n.d.). Additionally, Panera Bread has gained the public's trust due to its fast-online ordering and delivery as well as catering. 

   One of the major approaches that Panera Bread has utilized to earn the public's trust is having the right people working across its restaurants. For instance, the managers understand that they are obligated to develop a positive relationship with the customers by understating and providing for their needs. This approach ensures that managers and other staff work hard to create an environment that allows customers to offer their opinions (Regisuniversityscis, 2010). Creating a great experience for the customers is a technique that has made the customers to develop more trust in Panera’s food. Conclusively, Panera Bread receives public relationship benefits in its business model by donating leftover food products to food banks and homeless shelters instead of trying to selling it to day-old retailers. This venture has made Panera Bread develop a positive relationship with the public thus, earning their trust. 

   Question 2

   Before answering why Panera Bread uses SWOT analysis, it is essential to understand the concepts of SWOT analysis. SWOT analysis is defined as a business evaluation process that guarantees the objectives of the business or project are clearly defined and that all aspects related to the business are properly identified. The SWOT analysis procedure incorporates four phases. The phases include Strengths, Weaknesses, Opportunities, and Threats. Researchers indicate that both external and internal components are considered when conducting SWOT analysis given that they both have the potential to influence the success of a business or venture.

               Panera Bread utilizes SWOT analysis in the decision-making procedure given that it is the most effective approach to manage the business (Regisuniversityscis, 2010). The four phases of SWOT analysis break down into simple projects that can be delegated to various departments. The Panera Bread SWOT analysis business outline is considered an indispensable source for top-level company’s data. Moreover, Panera Bread utilizes SWOT analysis to assess the company's key business structure and operations, history, and products, and offer a summary analysis of the business’s major profits lines and approach.

    Panera Bread’s SWOT analysis indicates that the company is performing well and it's on the path to being a fortune 500 company. The company uses SWOT analysis to monitor the area that it needs to change (Regisuniversityscis, 2010). For instance, by using SWOT analysis Panera can monitor its weakness by observing the areas that receive more complaints. Panera Bread also utilizes this strategy to identify the new market as well as identify the areas where its business booming. For instance, although the company has gained popularity in different parts in the U.S., it has not yet gone international. According to the president of Panera Bread, through SWOT analysis the company was able to identify that it has local roots, and becoming international will present different challenges. Through the analysis, Panera Bread has focused on enhancing its strengths by ensuring that it addresses all the needs of the local customers. Conclusively, Panera Bread uses SWOT analysis to identify new local markets and ensure that they have a competitive advantage against other restaurants.

    

Answer

Assessing Risk and Reward

The Nissan Motor Company is one of the leading automobile makers in the world. The Japanese carmaker has primarily enjoyed a successful run, allowing it to enter various regional and international markets such as the United States. However, the changing business environment was not favorable to the company in 2019. Notably, the cooperation recorded losses amounting to 7.8%. The experience pushed the management into making tough decisions, requiring almost all of its North American workforce to go for unpaid leaves.

In late 2019, the company announced that the decline in sales necessitated a two-day unpaid leave for the North American workers. The stated days for the vacation were January 2 and 3^rd    (Chicago Tribune, 2019).  Notably, this move was a crucial decision for the company because of its conflicting impacts. Whereas on the positive side, it could help the firm minimize expenses, it threatened to affect the public perception of the company regarding employee welfare.

The rewards for the decision involved cutting expenses by not paying the workers on leave, which eventually would translate into reduced expenses. Another reward was that the decision could allow the company to optimize performance by evaluating employee performances then developing new milestones. However, on the low side, the company risked affecting its public image and brand name, especially in the North American market. As per Chakravorti (2010), the way an organization treats its employees influences the firm's public perception. Thus, Nissan risked eliciting a negative public perception. With a distorted public image, the company could fail to revive its declining sales.

I would have advised the management of Nissan to utilize the Predictive Analytic perspective in determining the right decision to take. Ideally, the approach tries to predict what might happen in the future if particular decisions or actions are undertaken at the moment (Traymbak & Aggarwal, 2019). Looking at the situation at Nissan, the company needed to develop a goal such as increasing sales. After that, they would have made decisions aimed at realizing the set goal. In this regard, the predicted outcome could give the management an overview of whether more risks existed or significant rewards could be realized.

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