QUESTION
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Persuasive Message
The main purpose of this work is to write a persuasive message regarding to the assigned situation.
Please note this is an assignment from a Business English Writing course. Please make sure the writing is more like business style.
Thank you~Persuasion is the attempt to change someone’s attitudes, beliefs, or actions. When writing a persuasive message, keep these in mind: • Clarifying your purpose is an essential step with persuasive messages. • Analyzing the situation is important. • Most persuasive messages use the indirect approach. • Positive languages is an essential feature of persuasive messages. • Keep the writing simple and straightforward. Situation: You are the operator and manager of one of Saigon Pete's food trucks. Currently the owner of the company has three trucks operating in the city, all of which specialize in serving spicy Vietnamese banh mi sandwiches. Your Task: Your plan is to try to convince Pete Pham, the owner of Saigon Pete's, that now is a good time to expand. You want to convince him to add new trucks to the fleet and to consider you for a larger management role as the business grows. Compose a persuasive message to Pete Pham that will convince him to add new trucks to the fleet and to consider you for a management role in the growing business. Make sure that you support all of your conclusions with clear reasoning and relevant information from the "Facts" section that follows. Not all of the information below will be appropriate for your purposes, so choose your supporting information carefully. Facts: • Saigon Pete's has been around for four years. It was the city's original banh mi food truck. Saigon Pete's still has the only trucks that exclusively serve banh mi and other Vietnamese food. You were part of the staff on the original truck. Two years ago, when Saigon Pete's expanded, you became the manager of the midtown truck. There are now three trucks in all. • The "gourmet food truck" trend began about five years ago in the city. Most of the first trucks sold tacos and other Mexican food. Saigon Pete's was among the first few trucks that were non-Mexican. • In general, the first wave of trucks sold ethnic food of some type. As time passed and food trucks increased in popularity, non-ethnic and specialty trucks emerged, selling such things as organic ice cream, Belgian waffles, and lobster rolls. • All of Saigon Pete's trucks are profitable. One is assigned to the Uptown Route. Another is assigned to the Riverfront Route. Your truck is assigned to the Midtown Route. • Your truck usually outperforms the other two trucks in terms of daily revenue. Both of the managers of the other two trucks have expressed interest in your route if the expansion plans are carried out and you go on to a more managerial position. • Average sales for the three trucks are as follows: ◦ Uptown Route, weekdays only: $2400 ◦ Uptown Route, weekend days only: $1900 ◦ Uptown Route, lunch hours only: $1300 ◦ Uptown Route, dinner hours only: $700 ◦ Midtown Route, weekdays only: $3100 ◦ Midtown Route, weekend days only: $2900 ◦ Midtown Route, lunch hours only: $2000 ◦ Midtown Route, dinner hours only: $600 ◦ Riverfront Route, weekdays only: $2300 ◦ Riverfront Route, weekend days only: $2700 ◦ Riverfront Route, lunch hours only: $900 ◦ Riverfront Route, dinner hours only: $1000 • Pete Pham, the owner of Saigon Pete's, served as manager of the original truck. Once the third truck came online, Pete relinquished his role as an on-truck manager and began to work from a small office, taking care of logistical problems such as ordering, scheduling, obtaining permits, and so on. Pete often claims that he misses the "good old days," and would like to spend more time focusing on food and less time tending to "business." • Each food truck must have several permits and licenses. The trucks are classified as restaurants and are subject to inspection and scrutiny from the health department. The motor vehicles department also closely monitors the activities of food trucks, especially with respect to congestion and parking. The environmental bureau provides another check on the trucks. Their primary concern is cooking emissions. • When things go well and you plan your location correctly, your truck often stays busy all day and has long lines during the lunch and dinner hour. For example, if you get wind of a beach volleyball tournament and park your truck nearby, you end up having a high-revenue day. Each day, you spend a great deal of time monitoring websites for local events to see where the best location for you will be. • Vietnamese restaurants are not new to the city. There have been at least a half-dozen prominent Vietnamese restaurants in the city for years. Recent immigration has prompted the opening of several new Vietnamese venues. Three of them serve banh mi; two include banh mi on their lunch and takeout menu but not on their dinner menu. Only one shop is considered a "banh mi" shop. Except for Saigon Pete's, there are no food trucks that serve banh mi or Vietnamese food. • Food trucks continue to be popular in the city, but are no longer considered a "craze." They are especially popular among the "social network generation," who, according to newspaper articles, have been known to check out the daily location of their favorite truck ahead of time on Twitter and then plan their day around making it to that location for lunch or dinner. • The success of food trucks in the city has been attributed to a variety of causes. Newspaper articles point to the success as part of a national trend and cite the mobility of the trucks-"You never know where they'll turn up next"-as the key to their appeal. Truck owners point to the excellent products that they serve and the high-quality ingredients that they use. Blogs and sites like Yelp point to the dominance of "foodie" and "hipster" cultures as primary causes of the trend. Pete himself, quoted in a magazine article, attributes his trucks' success to the all of the "hard work" he puts in to the details of ordering, routing, planning, etc. • Local restaurateurs have been complaining about traffic and parking problems caused by food trucks. Rumor has it that the city is about to impose new regulations that will make it harder to get permits and will more severely restrict where trucks can park. • Two city councilpersons are especially involved in food truck issues. Pete supported one of these councilpersons, Roseanne Diaz, donating money to her campaign and appearing at her political functions. Pete also made it clear that he expected his employees to support Roseanne Diaz "in every way possible." • If the expansion occurs, you envision yourself as taking over some of the managerial functions of the business in order to allow Pete to focus on food exclusively. You are well aware that you are proposing a promotion for yourself, but you have thought carefully about the situation and feel that this truly is a win-win situation for you and Saigon Pete.
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| Subject | Article Writing | Pages | 3 | Style | APA |
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Answer
Expansion of Saigon Pete’s
Throughout my tenure, I have observed how Saigon Pete’s customer base has improved in the past two years. As a manager and operator, I have observed that our market increases daily, which implies that now is the more opportune time to expand. My suggestion is that the company should expand on subsequent years by adding two trucks. We can purchase one and rent the second one, which will easily assist the company expand all over the city or perhaps beyond San Francisco. Due to the high traffic in SOMA district, our traditional food truck can operate effectively at that location during lunch and dinnertime. This will save time for our busy customers and they will not consider any alternatives, hence we will not lose customers whenever they need our services. The second food track will be rented and will act as a tester, which will be testing diverse locations and business environments. This will help us determine the exact new location to place our business because sometimes it is challenging to determine the demand in San Francisco with the flow of traffic. The initiative will offer us a chance to expand to different parts of the city such as San Jose, the Oakland city, or even Daly City. Renting the track is a good option because it is cheaper and the operation cost is manageable.
Together with the proposal of adding track and site, I kindly take the opportunity to discuss about my rank in the company. As the operator and director of the SOMA area, I feel that the company should consider promoting me to a higher position to take on your office responsibilities. You said that you miss the “good old days” and you yearn to spend more time concentrating on food production, welcoming and serving clients and spending less time managing the business. I am the right person for this promotion because I am hardworking, I offer good work ethic abilities and education level qualifies me to the task ahead. My work integrity and hard work is evident by comparing the high returns of my food supplies to the Embarcadero trucks and Marina Area. I have worked extra hours even after my shift to accomplish the pending tasks just to better the business from effective planning of the locations, to search for business information on what is new in the market and working tirelessly to serve all customers waiting before closing the business, to collect extra money.
In conclusion, as I have addressed the concerns for the business needed, I strongly hope that my consideration will be taken into account and follow implement my plan. This will continually motivate me and constructively transform the business as a whole and assist its profits to grow with time. I hope this proposal will certainly impact Saigon Pete’s, the best company in San Francisco.
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