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Product evaluation
QUESTION
Take an existing product/brand and critically evaluate the marketing strategy (including the current advertisement) for that product/brand using the tools and concepts learnt in the course. 2. Develop a better marketing strategy and provide justifications Include: for your new strategy.
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| Subject |
Business |
Pages |
3 |
Style |
APA |
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Answer
Coca Cola
- Founded in 1886 by Dr Jhon Pemberton
- The world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups.
- Operates in nearly 200 countries around the world (Zaman et al., 2019).
- Employs thousands employees around the world
Coca Cola marketing strategies
- One Global Brand
- Advertisements
- Investment in promotions and marketing
- Pricing strategy
- Diversity marketing
Tools for marketing
- Print media
- Post materials
- T V commercial
- Billboards and holdings
- Internet
Better marketing strategy and Justification
- Focus on Localized Marketing Strategies
- This because of cultural and regional differences that exist between the various regions in the world
- Target older generations as well
- The company’s main target are the youths yet older population is a potential target market.
- Adopt high level of social media marketing
- Majority of the company’s customers spend considerable time on social media
Better marketing strategy and Justification
- Focus on Localized Marketing Strategies
- This because of cultural and regional differences that exist between the various regions in the world
- Target older generations as well
- The company’s main target are the youths yet older population is a potential target market.
- Adopt high level of social media marketing
- Majority of the company’s customers spend considerable time on social media
References
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- Zamani, H., Abas, A., & Amin, M. K. M. (2016). Eye tracking application on emotion analysis for marketing strategy. Journal of Telecommunication, Electronic and Computer Engineering (JTEC), 8(11), 87-91.
- Singaram, R., Ramasubramani, A., Mehta, A., & Arora, P. (2019). Coca Cola: A study on the marketing strategies for millenniums focusing on India. IJARD, ISSN, 2455-4030.
- Morgan, N. A., Whitler, K. A., Feng, H., & Chari, S. (2019). Research in marketing strategy. Journal of the Academy of Marketing Science, 47(1), 4-29.
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