Research visions from organizations

Answer

Dell Inc. Vision Statement

Organizations are set with the aim of achieving specific objectives and goals. To ensure that they succeed amidst challenges, it is critical for them to have a future plan. Therefore, having a vision is key for organizations that envisage success in the foreseeable future. This paper deliberates on the vision statement of Dell Inc.

Description of Dell Inc.

Dell is an international company dealing in a range of computer products. The company   begun its operation is 1984 under its able founder and leader Michael Dell (Dell Technologies, 2017). The company world headquarter is at 1 Dell Way, Round Rock, Texas, and has many other regional headquarters across continents. The company has experienced growth over the years, becoming a computer giant in 20^th as well as 21^st century. The company employs more than 138000 employs across its branches in the world (Dell Technologies, 2017). It has embraced multiple marketing strategies including e-commerce, topping as the largest e-commerce website dealing in commercial technology products in 2016 (Dell Technologies, 2017). The company has also expanded its reach through marketing through social media platforms. The company as well has mission, vision statements and core values that have defined the way it operates as it focuses on the future.

Like any other establishment or organization, Dell Inc. has a vision statement, “To provide structurally and functionally efficient computers to visually impaired individuals globally”

Attributes of the Vision Statement

Visions have to be meaningful to impact on the business strategic planning. One attribute that makes this vision meaningful is the commitment of the company to provide better and efficient products. This commitment is continuous and is geared to help them come up with products that will have better functionality. The other attribute of the vision is the focus of the company. The company is thinking about the visually impaired individuals. It therefore, thinks outside the box and at the same time restoring hope to a segment of potential customers that have been secluded.  The vision furthermore, demonstrates ambitions of ensuring that it supplies its products to all potential clients across the world. It therefore establishes the need for the entire community and society to have been empowered and to be in need of its services and products. Overall, the vision is big and realistic as it focuses on addressing the problems that society goes through on daily basis. The vision is also factoring the company quest to expand further in the coming years.

Appropriateness of the Vision Statement

In deed the vision is appropriate and fits the Dell Inc. on many fronts. The vision gives a picture of what the company expects and as well acts as a source of inspiration and at the same time as a framework for the strategic planning of the company (Cooke, 2015). The company deals in technology products and identifies the need for all people, even those with physical challenges as requiring address. It therefore, through situational analysis understands that no other company has achieved this, by creating or developing products that can be used by visually impaired people. Therefore, it is a vision that would require creativity and innovation to ensure that the company achieves the same.

The statement likewise is appealing to both the stakeholders on both cognitive and emotional level. It appeals to cognitive level as it demonstrates the level of research and skills/expertise expected to be exemplified to achieve it. On emotional level it triggers passion and desire as people feel that even those that have been discriminated and forgotten are also in the plans of the company. This concern is therefore what elicits these emotions.

Vision Statement vs Organizational Change

A vision is like a dream and hopes about a business (Free, 2014). Dell vision is an inspiration that would challenge employees to always think about ways in which they would come up with efficient products that can be used by the visually impaired. Therefore, this vision statement has a role and is set for any changes in an organisation. Employees and stakeholders must remain open, flexible and receptive to any changes that would propel them to fulfilling this particular vision. This vision would actually trigger the company to plan on suitable strategies at different moments of their operations. Dell has always embraced change in various ways, such as adopting new marketing strategies such as social media etc.

Comparison of Vision Statements

Comparing the vision of Dell and Vodafone, there are similarities with slight differences in their meaningfulness. For instance, Vodafone vision is to transform society and bring innovative products to many more emerging markets to improve their lives further (Huang, 2014). The similarity in attribute is the hope and aspiration of these two companies to change and transform the society. However, the difference in the attributes is that Vodafone is focusing on efficient services while Dell Inc. focuses on the products that targets specific individual that has visual impairment.