Answer

In the past one week I have been scrutinizing the words used in the commercial ads and I have found them not only to have changed their conventional meaning but intriguing. Some commercial words alter the meaning of certain words to fit their advertisement objectives. However, the commercial ads designers are attentive that their target audience will construe the intended message as intended. This paper demonstrates that some commercial ads have gradually changed the conventional meaning of some words and tailored them to meet the advertisement needs

 The word ‘results’ was synonymously used to imply success. The results is conventionally known to be a word to depict the outcome of an event which can be either a failure or success. However, during my previous weeks’ commercial ads observations, it was implied to be a powerful vocabulary that was used to convince the consumer that success was coupled with their use of the product. As such, success and the product advertised are inseparable as such.

Another intriguing word that I found to have changed its meaning overtime was ‘health’. Health is conventionally understood to be the state of a person’s wellbeing. This term did not necessarily mean about one’s physical health. It was intended to imply about one’s financial health.

 Similarly, the term ‘discover’ was commonly used for most of the commercial ads. Standardly, it means finding something unexpectedly. However, in the commercial ads, It was used to imply that the consumer was going to observe something different with the use of the product advertised. As such, it was a term used to promise the customer.

 It was also noteworthy that some commercial ads used the term ‘best’ which is a comparative adjective. Interestingly, there were no other similar products that were showcased in the commercial to prove that the product was actually the best. However, the advertiser presumes that their product is actually the best regardless of them not making comparison with the rest in the market.

The adjective ‘sexy’ was also commonly used to refer to the beautiful appeal that is associated with adorning a specific apparel. However, it was not intentioned to refer to the sexual characteristic nor sexually allurement as such. Additionally, there was no sexual content that was indicated in the ad to illustrate the description.

Conclusively, semantic advertisement is orchestrated to grab the attention of the audience. However, the advertisers are attentive to ensure that the ads deliver the intended message to the audience. Some of the words used in the ads describes the beauty nature of the product, its performance and the comparison with other substitutes in the market.