Search and select two articles that address one ethical or policy issue regarding social media platforms or social media marketing’s use of platforms. Use credible journalism sources such as business
You will briefly summarize the issue being discussed in the two articles, provide a critique of the points made in these articles and write your reaction in approximately a 2-page summary (double-spaced, 1” margins, 12-pitch font, 500 – 600 words,).
What is the policy or social issue being discussed in the 2 articles? How is the issue relevant to marketing?
Identify each author’s purpose and intent of their respective articles. Clarify whether the two articles provide different points-of-view, identify a different or the same cause or root of the issue. What possible solution or change does each author recommend? Do they provide similar or varying recommended solutions. Describe for each briefly.
Critique the articles: evaluate the value of each article stating whether you agree or disagree with the author, using supporting evidence.
Do they each both provide valid points of concern, or viable solutions to the problem or issue? What might you recommend that is aligned with their views or that offers a different solution?
Sample Solution
The two articles address the ethical and policy issue of social media platforms and their use in marketing. The first article, written by Shabnam Mirza for Forbes, focuses on how businesses are using a variety of tactics to “game” social media algorithms and steal organic reach from their competitors. She explains that this often leads to unfair advantages over smaller companies in the same space, who don’t have the resources or knowledge to optimize their own accounts. Ultimately, she argues that these practices should be monitored more closely so that all businesses can compete evenly on social media.
The second article by Nicole Silverio for Social Media Examiner takes a slightly different approach to discussing the ethical implications of using social media platforms for marketing purposes. This piece looks at how brands can balance staying competitive with doing what’s right for their followers who are looking for authenticity and transparency in content creation. Silverio suggests focusing on creating quality content rather than playing games with algorithm manipulating tactics which can provide short term boosts but may ultimately damage relationships with customers in the long run if they suspect unethical behavior.
Sample Solution
The two articles address the ethical and policy issue of social media platforms and their use in marketing. The first article, written by Shabnam Mirza for Forbes, focuses on how businesses are using a variety of tactics to “game” social media algorithms and steal organic reach from their competitors. She explains that this often leads to unfair advantages over smaller companies in the same space, who don’t have the resources or knowledge to optimize their own accounts. Ultimately, she argues that these practices should be monitored more closely so that all businesses can compete evenly on social media.
The second article by Nicole Silverio for Social Media Examiner takes a slightly different approach to discussing the ethical implications of using social media platforms for marketing purposes. This piece looks at how brands can balance staying competitive with doing what’s right for their followers who are looking for authenticity and transparency in content creation. Silverio suggests focusing on creating quality content rather than playing games with algorithm manipulating tactics which can provide short term boosts but may ultimately damage relationships with customers in the long run if they suspect unethical behavior.
